[ppzhan Abstract] It is the era of information explosion. If you want to stay in the printing industry in the future, companies must adopt color digital printing technology, which not only brings rich, but also improves customer service.
At present, it is the era of information explosion. If you want to stay in the printing industry in the future, companies must adopt color digital printing technology, which not only brings rich, but also improves customer service. In order to understand the market dynamics and find the accurate positioning of color digital printing presses, the American Winning Company has conducted a long-term investigation and analysis of printing companies in the market, and recently summarized six major trends in the field of color digital printing. The company also pointed out that both large companies like Donnelley Printing and small printing companies should seize the valuable opportunities of color digital printing. The days of long-term livelihoods are gone forever, and print customers want to reduce inventory, waste, and overall costs through small-volume printing.
Production digital printing technology was born 20 years ago, Xerox launched its first production digital press, DocuTech, on October 2, 1990. Its main competitor was Kodak Lionheart. Since then, new products have made digital printing increasingly cheaper and more colorful. The advancement of devices such as Xerox, HP Indigo, Xeikon and Kodak NexPress is well known in the industry, and with the rise of inkjet printing, digital printing has gradually penetrated into every corner of the printing industry. The products of Canon, Konica Minolta, Ricoh and Xerox have helped countless print service providers to succeed in the increasingly fierce market competition.
Web services paving the way for digital printing. Web services have created new revenue opportunities for the cross-media industry, and print buyers and print service providers are increasingly aware of the value of the network. In the 2008 report “E-Commerce: The Future of the Printing Industryâ€, Winning Ships pointed out that packaging security, 2/3 of printing buyers will purchase printed materials on the Internet. At the same time, more than half of print service providers can provide customers with web-to-print services. These services are often converted to "web publishing" portals, and printing is just one of the multimedia services. Print service providers can use this basic platform to provide customers with email and SMS services, and create a cross-channel marketing campaign that combines printing, personalized web pages and landing pages.
The volume of single jobs is decreasing. The Winning Company surveyed 240 print buyers and found that more than 50% of their color jobs were printed in less than 1,000 copies, and 70% of jobs were printed in less than 5,000 copies. At present, the quality of color digital printing has been greatly improved. Rubber product marketing pressures drive custom printing growth. When developing a marketing plan, some companies often just blindly do things intuitively. But since the outbreak of the international financial crisis, the rules of the entire industry have changed. Marketing companies must find new partners to help them complete customized, targeted marketing activities, and to achieve this goal, the first is to invest in digital technology.
The output of digital printing increased, and the amount of four-color offset jobs decreased. Winners conducted a survey of more than 300 in-house printers and commercial printers last year. The results showed that 62% of respondents said their digital printing production increased during 2009-2010, and 61% Respondents felt a drop in the amount of four-color offset jobs.
Black and white printing is gradually turning to color printing. Although black and white digital printing far exceeds color printing in quantity, it has not actually grown, and the real growth is color digital printing. Winning the shipping company predicts that color digital printing will achieve a compound growth rate of 17.8% from 2008 to 2013, while black and white digital printing will decline by 3.6% during this period.
At present, it is the era of information explosion. If you want to stay in the printing industry in the future, companies must adopt color digital printing technology, which not only brings rich, but also improves customer service. In order to understand the market dynamics and find the accurate positioning of color digital printing presses, the American Winning Company has conducted a long-term investigation and analysis of printing companies in the market, and recently summarized six major trends in the field of color digital printing. The company also pointed out that both large companies like Donnelley Printing and small printing companies should seize the valuable opportunities of color digital printing. The days of long-term livelihoods are gone forever, and print customers want to reduce inventory, waste, and overall costs through small-volume printing.
Production digital printing technology was born 20 years ago, Xerox launched its first production digital press, DocuTech, on October 2, 1990. Its main competitor was Kodak Lionheart. Since then, new products have made digital printing increasingly cheaper and more colorful. The advancement of devices such as Xerox, HP Indigo, Xeikon and Kodak NexPress is well known in the industry, and with the rise of inkjet printing, digital printing has gradually penetrated into every corner of the printing industry. The products of Canon, Konica Minolta, Ricoh and Xerox have helped countless print service providers to succeed in the increasingly fierce market competition.
Web services paving the way for digital printing. Web services have created new revenue opportunities for the cross-media industry, and print buyers and print service providers are increasingly aware of the value of the network. In the 2008 report “E-Commerce: The Future of the Printing Industryâ€, Winning Ships pointed out that packaging security, 2/3 of printing buyers will purchase printed materials on the Internet. At the same time, more than half of print service providers can provide customers with web-to-print services. These services are often converted to "web publishing" portals, and printing is just one of the multimedia services. Print service providers can use this basic platform to provide customers with email and SMS services, and create a cross-channel marketing campaign that combines printing, personalized web pages and landing pages.
The volume of single jobs is decreasing. The Winning Company surveyed 240 print buyers and found that more than 50% of their color jobs were printed in less than 1,000 copies, and 70% of jobs were printed in less than 5,000 copies. At present, the quality of color digital printing has been greatly improved. Rubber product marketing pressures drive custom printing growth. When developing a marketing plan, some companies often just blindly do things intuitively. But since the outbreak of the international financial crisis, the rules of the entire industry have changed. Marketing companies must find new partners to help them complete customized, targeted marketing activities, and to achieve this goal, the first is to invest in digital technology.
The output of digital printing increased, and the amount of four-color offset jobs decreased. Winners conducted a survey of more than 300 in-house printers and commercial printers last year. The results showed that 62% of respondents said their digital printing production increased during 2009-2010, and 61% Respondents felt a drop in the amount of four-color offset jobs.
Black and white printing is gradually turning to color printing. Although black and white digital printing far exceeds color printing in quantity, it has not actually grown, and the real growth is color digital printing. Winning the shipping company predicts that color digital printing will achieve a compound growth rate of 17.8% from 2008 to 2013, while black and white digital printing will decline by 3.6% during this period.
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