Introduction: The Sunprint Network is in a tempting blue ocean. Can its model be copied quickly and there are multiple "sunshine networks"?
Compared to today's "cold winter capital" Internet business under the siege of a piece of the sun, India Printing Network, which is positioned to do B2B platform of electricity providers from the camp last year, more than 50 million revenue soared to more than 4 billion this year. At a growth rate of 8 times in 1 year, Zhang Hongmei, chairman and CEO of Sunshine Printing Network, was not surprised by this. She said: “Business procurement is just a need. It now looks like a 'siege to many people'. Let’s take a look. You will find that what we do is very 'sexy'!†Zhang Hongmei answered in an interview with “Capital Winter†and looked humble and confident.
Why more than 85 percent of Internet companies like "her"
Zhang Hongmei proposed that "printing does not stop at printing" as early as 10 years ago, which is related to one of its experiences. According to Zhang Hongmei’s recollection, one day, a sudden marketing activity in a foreign country made a company’s employees feel at a loss. Less than 3 days from the exhibition, in addition to printing a new batch of promotional materials, there are venue layouts, roll-ups, custom T-shirts, and event gifts.
“Our sunlight printing network that we purchase printed matter seems to be able to do these things! Since their printed matter can guarantee the price and service, that other products should be no problem!†The company’s colleagues in charge of purchasing inadvertently let the tension begin to ease. In this way, on the day of the event, Sunshine Printing Network has delivered all materials to the event site. Because all the materials are locally produced and shipped nearby.
The hero of the story is one of the millions of companies that are using Sunshine.com. Because every day, companies “recognize†the sunlight network, the plot of this story is repeated every day.
As Zhang Hongmei said. “Sunshine Printing Network is based on the starting point of printing service customers and more to solve the customization needs of customers. Now many customers are flocking to it. It is also because Sunshine Printing Network really solves the problem of procurement difficulty for them. Even before the double eleventh, Nearly ten thousand express vehicles in Beijing turned into Lynx cars overnight, all of which are products of Sunshine Printing Network."
However, the sun printing network does not stop printing! “At present, the coverage of many categories and many areas of business are customers pushing us to go. For example, the United States Mission, their expansion in a third-tier city also makes our business coverage in that city. We have many stories like this!†said Zhang Hongmei.
None of the Tsinghua EMBA professors commented on Sunlight.com: It is building a "Sunshine Sourcing Platform" for custom products. There is no hard-to-find material for marketing, no opaque prices, and the company's marketing activities become simple and easy.
Do not know when to start, "story" and "concept" seems to have become the "standard" of many Internet companies! The concept of light assets and sharing of the economy was hidden behind the appearance of B2B e-commerce.
Sunlight Printing Network, a light asset, does not have a printing press. At present, there are more than 3,000 suppliers that cooperate with Sunshine Printing Network. Zhang Hongmei is very concerned about the cooperative relationship with suppliers. One day, I heard that a supplier had to give Sunrays.com the “Best Partner Awardâ€. She was happy all day. With the orders of Sunshine Printing Network, the printing plant used the remaining capacity to solve the previous problem of excess capacity, which also led printers to rely on Sunshine Printing Network.
Light assets are well-supported by the Internet, a "network" that connects Sunnyray.com and the more than 3,000 manufacturers. It is reported that Sunrays.com's back-end management system version 1.0 was developed by Zhang Hongmei's leading team. The Sunrays.net application management system formed a standardized product collection and intelligent dispatch of the nation's supply chain. After the user orders in the sunlight printing network, the sunlight printing network manages, collects, and splits the orders through the platform and then distributes them to the factory, and the factory performs production according to the orders. In this way, not only orderly guarantee of the customer's supply cycle, but also for the supply company to improve the efficiency of production, but also greatly save the downstream supply costs.
"We dismantled the orders and let each printing company do what they are good at." Zhang Hongmei made an analogy. For example, if you four of you, you gave me an order the same day. Your four orders are all the same paper. It is to deliver in Beijing. The system will automatically place your four orders together. "This is a sharing economy."
The direct result of the sharing economy is price concessions. Many corporate customers who have used Sunlight Printing Co., Ltd. know that Sunlight Printing Network will be 20%-30% cheaper than companies looking directly at printing companies or other marketing materials manufacturers. According to Zhang Hongmei, Sunshine Printing Network uses the mode of sharing economy and going to middle business to create greater consumer value for corporate customers and breaks the price chaos of traditional business enterprises.
People, knowledge, and consciousness are the "barriers" of the Blue Ocean.
The Sunshine Network is in a tempting blue ocean. Can its model be copied quickly and there are multiple "sunshine networks"?
Zhang Hongmei believes that the model can be copied! But the core of the problem is whether people can copy? "In the industry Internet, the human factor is greater than the model." Zhang Hongmei stressed. “The accumulation of industry knowledge by founders is not a simple copy. The same goes for the internetization of other traditional industries.â€
"If Internet companies want to subvert the traditional printing industry, how many people know how to choose paper and what brand of ink? Are they really aware of the interests inherent in the industry chain?" Zhang Hongmei asked.
The greatest value users receive on JD.com is price transparency and quality assurance, coupled with the speed and quality of service. These values ​​are derived from the integration of Jingdong's supply chain and the creation of its own logistics team (the advantage of Jingdong's self-employment). Therefore, we can understand that Sunshine Printing Network is doing a "business procurement of materials Jingdong."
At present, Sunshine Impression Services has covered more than 300 cities in China, more than 1,500 counties and towns, and has millions of registered companies. Zhang Hongmei's goal is to reach 2 billion in revenue by Sunrays next year.
Compared to today's "cold winter capital" Internet business under the siege of a piece of the sun, India Printing Network, which is positioned to do B2B platform of electricity providers from the camp last year, more than 50 million revenue soared to more than 4 billion this year. At a growth rate of 8 times in 1 year, Zhang Hongmei, chairman and CEO of Sunshine Printing Network, was not surprised by this. She said: “Business procurement is just a need. It now looks like a 'siege to many people'. Let’s take a look. You will find that what we do is very 'sexy'!†Zhang Hongmei answered in an interview with “Capital Winter†and looked humble and confident.
Why more than 85 percent of Internet companies like "her"
Zhang Hongmei proposed that "printing does not stop at printing" as early as 10 years ago, which is related to one of its experiences. According to Zhang Hongmei’s recollection, one day, a sudden marketing activity in a foreign country made a company’s employees feel at a loss. Less than 3 days from the exhibition, in addition to printing a new batch of promotional materials, there are venue layouts, roll-ups, custom T-shirts, and event gifts.
“Our sunlight printing network that we purchase printed matter seems to be able to do these things! Since their printed matter can guarantee the price and service, that other products should be no problem!†The company’s colleagues in charge of purchasing inadvertently let the tension begin to ease. In this way, on the day of the event, Sunshine Printing Network has delivered all materials to the event site. Because all the materials are locally produced and shipped nearby.
The hero of the story is one of the millions of companies that are using Sunshine.com. Because every day, companies “recognize†the sunlight network, the plot of this story is repeated every day.
As Zhang Hongmei said. “Sunshine Printing Network is based on the starting point of printing service customers and more to solve the customization needs of customers. Now many customers are flocking to it. It is also because Sunshine Printing Network really solves the problem of procurement difficulty for them. Even before the double eleventh, Nearly ten thousand express vehicles in Beijing turned into Lynx cars overnight, all of which are products of Sunshine Printing Network."
However, the sun printing network does not stop printing! “At present, the coverage of many categories and many areas of business are customers pushing us to go. For example, the United States Mission, their expansion in a third-tier city also makes our business coverage in that city. We have many stories like this!†said Zhang Hongmei.
None of the Tsinghua EMBA professors commented on Sunlight.com: It is building a "Sunshine Sourcing Platform" for custom products. There is no hard-to-find material for marketing, no opaque prices, and the company's marketing activities become simple and easy.
Do not know when to start, "story" and "concept" seems to have become the "standard" of many Internet companies! The concept of light assets and sharing of the economy was hidden behind the appearance of B2B e-commerce.
Sunlight Printing Network, a light asset, does not have a printing press. At present, there are more than 3,000 suppliers that cooperate with Sunshine Printing Network. Zhang Hongmei is very concerned about the cooperative relationship with suppliers. One day, I heard that a supplier had to give Sunrays.com the “Best Partner Awardâ€. She was happy all day. With the orders of Sunshine Printing Network, the printing plant used the remaining capacity to solve the previous problem of excess capacity, which also led printers to rely on Sunshine Printing Network.
Light assets are well-supported by the Internet, a "network" that connects Sunnyray.com and the more than 3,000 manufacturers. It is reported that Sunrays.com's back-end management system version 1.0 was developed by Zhang Hongmei's leading team. The Sunrays.net application management system formed a standardized product collection and intelligent dispatch of the nation's supply chain. After the user orders in the sunlight printing network, the sunlight printing network manages, collects, and splits the orders through the platform and then distributes them to the factory, and the factory performs production according to the orders. In this way, not only orderly guarantee of the customer's supply cycle, but also for the supply company to improve the efficiency of production, but also greatly save the downstream supply costs.
"We dismantled the orders and let each printing company do what they are good at." Zhang Hongmei made an analogy. For example, if you four of you, you gave me an order the same day. Your four orders are all the same paper. It is to deliver in Beijing. The system will automatically place your four orders together. "This is a sharing economy."
The direct result of the sharing economy is price concessions. Many corporate customers who have used Sunlight Printing Co., Ltd. know that Sunlight Printing Network will be 20%-30% cheaper than companies looking directly at printing companies or other marketing materials manufacturers. According to Zhang Hongmei, Sunshine Printing Network uses the mode of sharing economy and going to middle business to create greater consumer value for corporate customers and breaks the price chaos of traditional business enterprises.
People, knowledge, and consciousness are the "barriers" of the Blue Ocean.
The Sunshine Network is in a tempting blue ocean. Can its model be copied quickly and there are multiple "sunshine networks"?
Zhang Hongmei believes that the model can be copied! But the core of the problem is whether people can copy? "In the industry Internet, the human factor is greater than the model." Zhang Hongmei stressed. “The accumulation of industry knowledge by founders is not a simple copy. The same goes for the internetization of other traditional industries.â€
"If Internet companies want to subvert the traditional printing industry, how many people know how to choose paper and what brand of ink? Are they really aware of the interests inherent in the industry chain?" Zhang Hongmei asked.
The greatest value users receive on JD.com is price transparency and quality assurance, coupled with the speed and quality of service. These values ​​are derived from the integration of Jingdong's supply chain and the creation of its own logistics team (the advantage of Jingdong's self-employment). Therefore, we can understand that Sunshine Printing Network is doing a "business procurement of materials Jingdong."
At present, Sunshine Impression Services has covered more than 300 cities in China, more than 1,500 counties and towns, and has millions of registered companies. Zhang Hongmei's goal is to reach 2 billion in revenue by Sunrays next year.
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