The future of European printing industry (below)

3. Digital Printing Quality Digital printing is no different from traditional offset printing, flexographic printing and gravure printing. The final result depends on the quality of the original, the accuracy of the recorded digital, the extent to which the raw material is suitable for the printed image, the quality of the production equipment and the ink or toner used. Although the dot quality of the electrophotographic printing system is not satisfactory, as long as the quality is decisive, other noble systems can still be used.
The quality of digital printing may reach the level of conventional offset or gravure, but if you look forward to the conditions of quality and speed, it will not change much with the status quo in the past five years.
4. Development of Postpress Engineering For many years, staple processing based on labor-intensive operations is being automated.
The computer controls the setting of the machine and, in order to finalize the process, standardizes the logistics equipment that transfers automatic online operations online from the printing shop.
Based on the user's residential address, using computer control, it will receive product samples, brochures, and periodicals, together with people's well-known hobbies and concerns, and prepare several versions (choose binding).
Post-printing engineering operations are companies that face a small number of users to lift their goals. Even if they are long-lived, they are also considering personalization at any time. This has broad career opportunities for providing value-added services and may be beneficial to profitability.
In addition, there are a small number of on-demand printed books and orders. It explains that today's bookbinding companies need to think of the user's response, the disposal of returns, and the user's concern, and deal with many needs of users, hoping to be automated, flexible and able to respond in a timely manner.
5. The use of digital resources and its database are both closely related and distinctly different topics. For the use of digital resources, the company’s digital form of material is also being translated into structured and preserved methodologies. Ideally, text, images, pages, or all files should be accessible to all authorized users. This should be a properly structured relational database.
The materials are in various departments of the enterprise, and are often handled by a small number of individuals. Most of them cannot be used, even they do not know their existence at all, and they have no updated or specific data. This point shows the great waste of resources.
If it can be used centrally, its value to the enterprise will be greatly enhanced, the consistency of the data, the time and cost savings that can be avoided by returning to the work industry, and the tracking of user usage, etc., to create conditions for the preparation of catalogues of available materials. .
The resource utilization database can provide the information that enterprises need for individual users and create complete documents for business development. As long as they are properly applied, they can be distributed to all relevant individuals based on the user files of the promotional materials that have the user’s needs and intentions. The user served.
If combined with the power of continuously variable printing engines, promotional materials and intelligence that focus on individuals can be tailored to large-scale user documents. The benefits of this long-lived, large-volume, user-driven printing are linked to the goals of each user.
Prospects for magazines, promotions, DM, etc. According to the only market survey by Pira International and industry forecasts for the period from 2001 to 2005, the recent changes in the field of printing and packaging can be generally observed.
Newspapers have shown a slow recession. The situation has started since 1990 and is now entering a recession. Although the number of issued issues has not changed, newspapers with low profitability and orientation from readers are still in danger of being bought or closed down. The free newspapers on public transport trams are likely to accelerate the decline of certain newspapers.
Instead of promoting sales and publicity, it is better to say that magazines can target more accurately. Even if there is a decline in the number of pages and prints, due to the high frequency of publishing, this market area seems to have a promising prospect. A variety of promotional prints and dialogue TVs, as well as online shopping chains, have the potential to interact with print media and electronic media.
The publication of books has increased in terms of the number of publications, but it has been declining in the number of copies printed. The majority of published book catalogues and out-of-print books are digitally produced with a small amount of batch processing or on-demand printing, and may become new publication specifications. This situation is a crisis factor for printers and publishers.
Digital presses bypass the printing industry and are installed in all outlets of publishing houses, outlet stores, and bookstores. At the same time, authors who choose digital printing and direct publishing on the Internet are increasing.
Academic books are still produced on demand, in the form of an order booked. The large-scale luxury has already been reduced, and only those who are interested in the form and rare edition of bookmaking are purchasing high-priced books.
The technical manual has become a legacy of the past and its content will be absorbed by the personal computer software or CD-ROM.
Although the list of people is seen as a suitable product published on the Internet, its attractiveness is not yet declining immediately. Publishers are in the process of increasing their attractiveness, improved with more noble design and introduction of color. From a long-term perspective, it may lose its charm, but before the cost and ease of use of the Internet are completely improved, it will continue. Directly-posted advertisements will gradually increase as popular promotion media. Concentration on higher-accuracy goals will be reduced, but the number of products used for promotion will undoubtedly increase, and like advertising orders and store introductions, they will be converted into transactions on the Internet while working together.
In contrast, business printing increased with the electronic transmission of data and funds, and business forms, stationery, and invoices decreased. The rest of the products are produced by the company's internal DTP. Judging from the recent situation, the green card will maintain a certain market condition and will be transformed into colorful e-mail with music.
With regard to the consumption of paper, the forecast will increase in tandem with the increase in GDP. The weight benchmark will be less, but it will adapt to the requirements of low-cost color printing to increase the development of low-grade paper.
The medium standard paper is sandwiched between the lower paper and the lower paper, and polarization occurs. Ultimately, how much weight will be reduced will depend on user policies that are expected to reduce the cost of raw materials shipped.
Regarding paper, the number of cardboard, plastics, metals, and glass cannot give the correct answer, but the strong demand for container packaging will continue. Technological innovation, reduction and minimization of packaging will depend on the recycling, reuse, and recycling of waste products. Process, which kind of raw materials have a home.
In general, plastics will seize the market place of paper, cardboard, metal, and glass, and the current consumption of packaging materials will still be returned in large quantities.
Regarding the concern for environmental protection, no matter which department of printing and packaging can not be taken lightly. Eliminating waste is the main goal. The amount of printing and paper consumption is essentially eliminating the number of newspapers and magazines that cannot be sold.
The growth of plastics in container packaging will depend on waste and recycling, and whether the most effective method can be adopted, namely high-heat burning.
Although the share of magazine advertising fees has decreased, the prospects are clearer. Corresponding to the needs of the readers, the business opportunities of the target are correctly lifted. Based on the reader's concern and a detailed understanding of the way of life, the album is greeted by readers and continues to win the support of advertisers.

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