Product packaging is generally divided into packaging and packaging. Tsingtao Brewery mainly uses corrugated boxes, plastic or stainless steel fresh-keeping barrels and plastic turnover boxes. The corrugated boxes use three-layer or five-layer corrugated boxes. The middle uses kraft cardboard to separate the Glass Bottles . The waste cartons or scraps are used up and down to make pads. Plates to prevent glass Bottles from colliding with each other. The inner packaging is divided into glass bottles, aluminum cans and tin cans.
Bulk-packed bulk beer is mainly used for local sales in Qingdao, accounting for about 5%-6% of the total volume. The rest is corrugated cartons or turnover box packaging, but the turnover box packaging is generally used in Shandong and is mostly in remote areas. In the inner packaging, as the consumption of glass bottled beer in domestic rural areas has grown fastest, and Tsingtao beer also takes the route of high-grade bottled wine in foreign countries, Tsingtao beer accounts for most of the Glass Bottle consumption. Aluminum can not be used much, and the proportion is small. Previously, Tsingtao used iron cans for a period of time, but because cans are prone to rust, which is not conducive to recycling, they have been discontinued. However, because tin cans are generally about 10% cheaper than aluminum cans, they are still very Attracting, if the cans can solve the above problems, Tsingtao Beer still hopes to use it instead of aluminum cans.
Tsingtao Brewery products are mainly purchased outside. In the annual procurement of raw materials and packaging, glass bottles accounted for 30%, aluminum cans accounted for 10%, and corrugated boxes ranked third. There are not many restrictions on the packaging supplier's region, but the cost factors, such as corrugated boxes and glass bottles, have to be taken into account in the Shandong region due to high freight rates; metal cans and labels are suitable for long-distance transportation. Products are selected nationwide. To become a Tsingtao beer packaging supplier must comply with Tsingtao Brewery's internal control standards for packaging products, suppliers must establish a quality control system, and have the appropriate inspection methods. Usually when selecting a new packaging supplier, it is necessary to visit the manufacturer on site and pay attention to whether the company has established a complete quality control system to maintain the quality of all its products.
Tsingtao Brewery has a nationwide sales volume and a large number of product exports, which determines that its packaging must be adapted to long-distance transportation to ensure that products are properly protected. For example, tin cans are now being used by beer companies. The reason why Tsingtao Brewery stopped its use is mainly due to the influence of various weather and other external factors on long-distance transportation. Iron cans will destroy the rust-proof coating due to mutual collision during transportation. , Humidity is easy to rust, this packaging directly affects the quality of Tsingtao beer products. Also, many metal cans and PET bottled beverages now use PE film packaging instead of the original corrugated carton packaging. However, Tsingtao beer must take into account the factors of long-distance transportation, and it must not give up pressure resistance, anti-jamming, and good seismic performance. Corrugated carton packaging.
In recent years, Tsingtao Brewery has developed many new varieties according to the changes in the market, and it has been divided into different grades and specifications in order to meet the needs of different classes of consumers. However, the packaging suppliers' efforts to develop new products are far from enough. The variety of products is single and they cannot keep up with the development of Tsingtao Beer. For example, in 1992, nearly 80% of Tsingtao's cartons were purchased from a company, but in recent years, the company's product development has lagged behind the development of Tsingtao Beer, and the products used by the company have now fallen to 40%. 50%.
Consumers in the market are increasingly critical about the packaging of products and packaging has become a silent salesman for product sales. Due to the limitations of corrugated carton processing methods, Tsingtao Brewery's existing corrugated carton printing effect is not ideal. For this, Tsingtao Brewery has been looking for a good solution to make the corrugated carton more attractive. Tsingtao Beer now has about 60-70 suppliers. They have always strived to maintain a long-term and stable relationship with suppliers, strengthen communication with packaging suppliers, and provide timely technical and financial assistance to help packaging. Suppliers increase the speed of development so that both parties can achieve a win-win situation.
Bulk-packed bulk beer is mainly used for local sales in Qingdao, accounting for about 5%-6% of the total volume. The rest is corrugated cartons or turnover box packaging, but the turnover box packaging is generally used in Shandong and is mostly in remote areas. In the inner packaging, as the consumption of glass bottled beer in domestic rural areas has grown fastest, and Tsingtao beer also takes the route of high-grade bottled wine in foreign countries, Tsingtao beer accounts for most of the Glass Bottle consumption. Aluminum can not be used much, and the proportion is small. Previously, Tsingtao used iron cans for a period of time, but because cans are prone to rust, which is not conducive to recycling, they have been discontinued. However, because tin cans are generally about 10% cheaper than aluminum cans, they are still very Attracting, if the cans can solve the above problems, Tsingtao Beer still hopes to use it instead of aluminum cans.
Tsingtao Brewery products are mainly purchased outside. In the annual procurement of raw materials and packaging, glass bottles accounted for 30%, aluminum cans accounted for 10%, and corrugated boxes ranked third. There are not many restrictions on the packaging supplier's region, but the cost factors, such as corrugated boxes and glass bottles, have to be taken into account in the Shandong region due to high freight rates; metal cans and labels are suitable for long-distance transportation. Products are selected nationwide. To become a Tsingtao beer packaging supplier must comply with Tsingtao Brewery's internal control standards for packaging products, suppliers must establish a quality control system, and have the appropriate inspection methods. Usually when selecting a new packaging supplier, it is necessary to visit the manufacturer on site and pay attention to whether the company has established a complete quality control system to maintain the quality of all its products.
Tsingtao Brewery has a nationwide sales volume and a large number of product exports, which determines that its packaging must be adapted to long-distance transportation to ensure that products are properly protected. For example, tin cans are now being used by beer companies. The reason why Tsingtao Brewery stopped its use is mainly due to the influence of various weather and other external factors on long-distance transportation. Iron cans will destroy the rust-proof coating due to mutual collision during transportation. , Humidity is easy to rust, this packaging directly affects the quality of Tsingtao beer products. Also, many metal cans and PET bottled beverages now use PE film packaging instead of the original corrugated carton packaging. However, Tsingtao beer must take into account the factors of long-distance transportation, and it must not give up pressure resistance, anti-jamming, and good seismic performance. Corrugated carton packaging.
In recent years, Tsingtao Brewery has developed many new varieties according to the changes in the market, and it has been divided into different grades and specifications in order to meet the needs of different classes of consumers. However, the packaging suppliers' efforts to develop new products are far from enough. The variety of products is single and they cannot keep up with the development of Tsingtao Beer. For example, in 1992, nearly 80% of Tsingtao's cartons were purchased from a company, but in recent years, the company's product development has lagged behind the development of Tsingtao Beer, and the products used by the company have now fallen to 40%. 50%.
Consumers in the market are increasingly critical about the packaging of products and packaging has become a silent salesman for product sales. Due to the limitations of corrugated carton processing methods, Tsingtao Brewery's existing corrugated carton printing effect is not ideal. For this, Tsingtao Brewery has been looking for a good solution to make the corrugated carton more attractive. Tsingtao Beer now has about 60-70 suppliers. They have always strived to maintain a long-term and stable relationship with suppliers, strengthen communication with packaging suppliers, and provide timely technical and financial assistance to help packaging. Suppliers increase the speed of development so that both parties can achieve a win-win situation.
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