Competitive World Development Packaging Industry (1)

In the development of modern market economy, commodity packaging bears the role of protecting commodities, facilitating storage and transportation, and propagating and beautifying commodities. Its importance is increasingly being valued by manufacturers, businesses, and consumers. With the rapid development of China's national economy, the people’s living standards have greatly improved, and the market economy, especially the various types of commodity supermarkets, has become a universal, and has formed a sharp increase in the use of various types of commodity packaging. After more than 20 years of reform and opening up, China's packaging industry has grown rapidly at an average annual growth rate of 15% and has become involved in commercial, petrochemical, agro-forestry, light industry, foreign trade, electrical and mechanical, pesticides, and pharmaceuticals. A comprehensive landscape-oriented important industry has formed an independent and complete modern industrial system with paper products, plastic packaging materials and products, metal packaging materials and products, and packaging machinery as the main products.
The total output value of the national packaging industry has ranked 14th in the 40 major industries of the national economy, undertaking the task of packaging and supporting more than 3 trillion yuan of domestic goods and more than 200 billion U.S. dollars worth of export commodities every year. The rapid growth of the packaging industry shows the vitality of the packaging industry under the socialist market economy. However, we should also be soberly aware that there is still a big gap between China's packaging industry and the developed countries in the world economy. Such as: industrial structure, enterprise scale, product quality and grade, scientific and technological level and development capacity, basic level of packaging industry, comprehensive utilization level, and environmental protection and personnel quality. The shortage of scientific and technological personnel and the weak development capability are important factors that restrict the development of China's packaging industry and technological progress.
Therefore, we must clearly understand China's current packaging industry and know how China should develop its packaging industry in a fiercely competitive world economy.
I. Status Quo of Packaging Industry in the World Economy after China's Accession to the WTO
1, the market potential is more intense competition. According to the forecast of experts, China's accession to the WTO will certainly drive the expansion of the packaging market in China. From the static cross-section analysis, based on the year 2000, the total output value of the national packaging industry is about 200 billion yuan, and based on 70% of the material consumption, the derivative market size is about 140 billion yuan, and the total packaging market size is 3,000 to 340 billion yuan; From a dynamic perspective, the packaging industry has a higher growth rate than the national economy, with an average annual growth rate of 15.7% during the “6th Five-Year Plan” period, 17.2% for the “7th Five-Year Plan” and 20.3% for the “Eighth Five-Year Plan” period. The "Ninth Five-Year Plan" is not less than 15%. If we measure China's current economic development rate and the country's long-term development plan, by 2010 China's industrial and agricultural GDP will be doubled on the basis of US$1,000 billion in 2000, reaching US$200 billion, and the total value of foreign trade exports will reach 3,500. Billion US dollars, the corresponding packaging market size will reach at least 5,000 to 600 billion yuan. Such a highly potential market is causing more and more countries to pay attention. For example, the DPPMA, with more than 330 members, called on British manufacturers to seize the opportunity of China's accession to the WTO and set China as an important overseas market. The reduction of tariff barriers under the WTO and the gradual elimination of foreign investment in domestic construction and localized production, resulting in lower production costs, high quality and low price of the goods will inevitably win domestic consumers, which is bound to cause conflict on domestic products and markets. Therefore, the competition in the packaging market in China has become increasingly fierce.
2. The industry's competitive structure is constantly changing. The packaging industry consists of two major blocks: the packaging base industry, which is mainly composed of packaging materials and packaging equipment, and the packaging product manufacturing industry. Packaging products belong to the traditional labor-intensive industries. In low-end and middle-end markets, due to low technological content, low industry entry barriers, low product added value, labor costs and geographical costs play a decisive role in the formation of competitive advantages, and therefore in international competition. It has a comparative advantage, but in the domestic market, due to the economic growth that leads to an expansion of the market for packaging products, it will attract domestic capital, market competition will intensify, and the three elements of cost, quality and delivery time will play a decisive role in the formation of competitive advantages. . For high-end markets, due to high technical content and high value-added products, China's packaging industry has low capacity for independent development, has strong dependence on foreign technology and equipment, and is in a disadvantageous position in competition with international capital, and is subject to international restrictions for some time. Competitors. The packaging equipment industry and the raw and auxiliary materials industry are fund-intensive and technology-intensive industries, and technological autonomy and the ability to develop and innovate will determine the industry's competitive advantages. As China's packaging industry lacks technology development and innovation capabilities in this area, its capital concentration is low, it does not possess the comparative advantage of international competition, and it is in a very unfavorable position due to the impact of international capital. Therefore, the commanding height of China's packaging industry It is likely to be controlled by international capital and international competitiveness will be further weakened. (To be continued)