Viewpoint: On-demand publishing and printing consulting services

On-demand market growth

What is on-demand printing?

On-demand printing is an electronic printing process that can accurately express what consumers want, when they need it, and where they are used. Changes in requirements and expectations have created demand for on-demand printing. Today's consumers often expect to gradually shorten the cycle and deliver printed products simultaneously. They hope to adjust the printed products until the time of printing. The remarkable development of electronic prepress technology has created an era of highly concentrated production, and has also automated the printing process. Because the buyers of printed products are under pressure to carry out delivery activities under the pressure of tight printing budgets, they often demand accelerated turnover or shortened printing cycles to avoid fines. Color printing has also become more and more important, especially in desktop publishing systems that are so easy to implement.

What do consumers need?

The advantage of on-demand printing is that consumers can accurately select or print the products they need, and make these products print in the desired style. For example, on-demand printing can be used to integrate reading materials for university courses. By sorting out copyrighted works, professors can collect selected chapters from different textbooks and integrate them in a reasonable order. Then, all kinds of books can be printed according to the catalogues pre-registered by the students, and the required quantity can be printed. Professors accurately provide their needs, and students can also spend less energy to study course materials.

When do consumers need it?

Printers can print materials when needed, which is the essence of on-demand printing. This can reduce the total amount, inventory requirements and total costs (from the reduction in the number of prints). Consumers can also adjust printed products until the time of printing to ensure timely and accurate completion of production.

Where are consumers used?

Printing on demand can also fully reduce transportation costs. Combined with electronic distribution of printed products, on-demand printing makes it possible to distribute printed products before printing. This process reduces shipping costs and allows users to receive printed products on time.

Printing on demand is a process

In addition to printing, on-demand printing has formed a life-long belief to convey information to end users. The best way to understand this process is to think about: why the job is to be printed, the costs associated with printing, and the benefits of printing in a more effective way.

Without feedback from these three areas, it is difficult to determine the benefits of on-demand printing. At present, most printers have not discussed why this job should be printed, but they have reduced the printing cost per page to 0.1 pence. To be sure, printing in large quantities is a waste, but the more feasible cost comes from the use of outdated printed products, because these printed products are rarely printed or the use is very common. In addition, printing is only a small part of the communication process, and it occupies only a small part of the total cost including manufacturing, integration, distribution and inventory.

Buyers of printed products generally follow such a route as cooperating with multiple suppliers, placing large orders, printing at low frequency, storing excess materials and discarding outdated printed products. The re-integrated on-demand printing is more flexible and can provide solutions in many cases. Consumers can customize and track printed documents, create new printed documents or edit existing printed documents, obtain and update database information, and print near the final delivery location of printed products. This requires a 100% digital process, in which all printed documents are electronic documents. This also allows users to print updated target prints less often.

What is short cycle?

Since on-demand printing is often referred to as short-cycle printing, it is particularly important to distinguish between "short-cycle" and the number of prints (pages, volume, etc.) in a single printing cycle. The number of prints must be considered because printing 100 copies of 50-page printed products is more complicated than printing 5000 copies of single-page printed products. Variable data and color printing also increase complexity. Although short-cycle printing has different understandings for different people, it can be broadly defined as a small amount of printing for a single job (usually less than 5,000 copies but sometimes up to 20,000 copies).

Changes in the market

A variety of factors drive the business needs of digital printing and on-demand printing:

· Printers get more and more print orders for electronic documents;

· Although many of the on-demand printing work is monochrome printing, as the production and printing of color printing products become more and more simple and the cost is getting cheaper, we have reason to believe that the demand for color printing will be increase;

· With the realization of the large expected output of a small budget, the business situation shows an upward trend. On-demand printing meets consumer needs with low prices and high turnover;

· Many businesses tend to be controlled by a full range of service providers (such as flexible and fast management companies) to control document printing. This allows companies to concentrate on core business operations;

· The right production process calls for the emergence of corresponding accessories and printed products;

· Competition comes from all directions, and companies must be able to serve consumers globally. This new paradigm of "distribution and printing" will bring about a change in how companies handle printing;

These market forces lead to frequent updates of printed products, so the life cycle is shorter than before. On-demand printing technology can give priority to meeting these needs in a relatively short period.

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Shenzhen Chengxing Packing & Material Co.,Ltd Shenzhen caomu new material products Co., Ltd , https://www.cxpack.com