The graphic is an important element for expressing individuality in packaging design. Because graphic design is mainly reflected in the processing of images, symbols and text in packaging and changes in form and structure, and because graphics have strong visual effects, rich meanings, easy to remember, and outstanding features, most packaging designers have Attaches great importance to the use and creativity of graphic design. The ability of graphic creativity is also the foundation of design. This foundation is extremely important and crucial as the foundation of painting. The graphic design emphasizes a lot of divergent thinking. The concept itself is a test of creative ability. It constantly asks questions about the well-known shapes, things and things, initiates associations, and tries to observe and understand things from more angles , Not just limited to its own empirical meaning and form.
1. The impact of graphics on the national and international nature of packaging design
To embody the national and international nature of packaging design, in addition to elements such as color, text and trademarks, the creativity of graphics is the most critical. In the ever-changing international trend, our design must have both national characteristics and a sense of the times; it must reflect the characteristics of the goods and promote the national culture; it must be rich in traditional characteristics and have novel and unique visual effects. . This requires unique creativity in graphic design. Ancient Chinese characters are actually very good graphics, so they should be used in design. Now, many designers use Chinese characters for graphic processing and use them in packaging design, especially in the packaging design of some liquor and the four treasures of Chinese study. There are also portrait bricks and tile images in the Han Dynasty. These graphics are simple in shape, clear in image, and have strong symbolism, which can make people understand the ancient human cultural phenomena and original spiritual beliefs. The national style has distinctive characteristics of the times.
Second, the impact of graphics on the commercial and cultural characteristics of packaging design
To reflect the commercial and cultural nature of packaging design, there must be a direct or indirect correlation between the graphics in the packaging design and the packaging content, so as to achieve the purpose of the design.
As one of the main performance factors of packaging design, graphics should have the information function and cultural characteristics to accurately convey commodities. Through the creative design of figurative graphics or abstract graphics, it conveys various information such as the function, composition, quality and brand of the product, and ensures the accuracy of the product information and strong visual impact. Due to the improvement of living standards, people's requirements for product quality have also increased accordingly. Therefore, the packaging must be serialized and matched according to different uses, qualities, grades and applicable objects. Especially the packaging design of medicines, cosmetics, wines and foods, in the design process must fully show the commercial and cultural, so as to show the detailed characteristics. Striving for consistency in style in packaging design is very important. In order to distinguish competition from other similar products, changes in graphics can be used to achieve the purpose of differentiation. Therefore, the graphics and creativity chosen by the designer are very important. Such as wine packaging, China has a long-established "wine culture". In the past, most of the wine was in bulk or barrels. To buy wine, you have to bring the container and how much it costs; but now it is different. With the packaging, in the process of circulation, the product becomes a commodity, which is endowed with the life and personality of the commodity.
3. The influence of graphics on the inheritance and innovation of packaging design
The life of design lies in innovation. Economic development and social progress call for new styles and forms, and deliberate antiques or imitations are undesirable. In the packaging design, it is necessary to retain the purity of the traditional style, but also have a sense of innovation. Reference is indispensable. Whether learning "ancient" or "foreign", the purpose is to create "new". Here, the semantic communication of the graphics itself has a crucial impact on the inheritance and innovation of packaging design. The meaning of the graphic itself is also diverse, so in the graphic creativity, the semantics of the graphic cannot be absolutely single, nor can it be said that the graphic used in this packaging is "foreign", and the other graphic is used in that The packaging is an "antique". Graphics are derived from the real image in life, but we do not require it to faithfully reflect the original appearance of things, but to grasp the characteristics of things through generalization, abstraction and exaggeration to make the information of the graphic image itself more concise and thus Serve the creativity well. For example, the packaging design of Taiwanese designer Cheng Xiangru's "A Beautiful Tour-The First-Class Historic Site Video Tape in Taiwan and Fujian Region" uses the concept of the ancient traditional "gate" in the area as a guide to enter the temple of ancient monuments, and the traditional "blessing" The words ", Shou" are converted into mullion graphics, and a specially designed pin is designed as the opening structure of the package, just like the switch concept of the door pin in traditional buildings. The outer packaging is framed with ancient Chinese brocade, presenting an elegant and refined texture. The entire packaging design gives a visual impression that is both modern and rich in ethnic and regional features.
4. The influence of graphics on the appreciation of packaging design
If a package is designed, it can be loved by men, women, and children from all over the world, including rich, unprofitable, entitled, unauthorized, individualistic, advocated, popular, arty, and brazen. In a word, everyone can buy them in unison, such a "perfect" packaging is difficult for designers. In order to achieve the "common appreciation of elegance and vulgarity", we can comprehensively integrate the design elements such as graphics, images, trademark symbols, text and colors in packaging design, especially the processing of graphics, such as product graphics, trademark graphics, metaphor images, and text Change graphics, auxiliary decorative graphics, etc.
With the progress of society, people's demand for non-material spiritual is becoming stronger and stronger, and the pursuit of personality and cultural taste is becoming more and more common. In shopping malls, the complex motivations for buying behavior seem to be the most elusive. People may have to accept the packaging of a product because they love it, or they may buy the product in the package because they like the graphics on the package. Some people like cheerful and lively packaging, some people like quiet and elegant packaging, some people like high-end luxury packaging, some people like plain and simple packaging, some people like heavy makeup packaging, some people like undecorated packaging and so on. Consumers have so many hobbies and choices, the most important thing is to judge by one of the visual elements in packaging design-graphics. From accepting packaging to pursuing different styles of packaging, people achieve "refined and elegant appreciation", which is also the law of the development of packaging design itself.
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