The Internet industry is surging again, and "group buying" has become the focus of this time.
A week ago, a domestic group-buying website named "Shoushou.com" expanded the number of distribution cities from 12 to 100 overnight, adding 88 new sites. There were surges behind it, not only the sensitive Zhejiang merchants , Well-funded venture capital, and media with platform resources. Faced with a low threshold, high growth, and a wealthy sample in front of us, it can be said that the entire Internet is about to move.
Zhejiang venture capital hits group buying
In early June, a group-purchase 2.0-style website called Kuantuan was quietly launched in Beijing. The 20 iPads launched on the first day were sold out within 10 seconds. This website, which was funded by Intime and joined by former CEO Zhu Huaming of Classmate.net, received 10 million funds from Zheshang Venture Capital before it was launched and achieved the top three in the industry in just a few days. It is a sample template for funding to cut into this field.
Zhang Wei was originally a senior partner of Zheshang Venture Capital. A few months ago, his investigation in Beijing not only made him invest 10 million yuan in Cool Group, but also decided to temporarily serve as the CEO of the site. "Low threshold, high growth, and strong profitability are the most attractive features of this new model." Zhang Wei said that low threshold means that a salesperson can add a server to start this kind of website, and "only recommend one day The "one-piece" model can precisely focus on the attention of netizens, which itself is a propaganda tool.
"Most similar websites in China have achieved profitability in just a few months, which was unimaginable before. But it also shows how big the market is."
"Hundred Regiments Battle" staged in China
Group Buying Home is a directory website that specializes in group buying. Today, it has more than 100 websites included in the case. "A year ago, I saw that the traditional group-buying network industry was quite chaotic, and I planned to make a group-buying network catalog." Wang Wenji, the webmaster of the website, said that the unintentional insertion at the time made him catch this wave unconsciously. With the emergence of "2.0", he did not expect the word "group purchase" to become so hot overnight.
"Last year, there were only a handful of domestic group buying 2.0, but in February and March 2010, more than 100 suddenly appeared, not only the same model, but many pages are exactly the same." Wang Wenji said, DST consortium injected 1.35 billion to Groupon The news of the US dollar has become the fuse that detonated the number of domestic group buying networks. "In the past few days, I have received dozens of calls from newly opened group-buying websites. I have contacted more than 400 group-buying websites so far."
The fierceness of the group buying industry also quickly attracted the follow-up of venture capital. 24 Bond Net, F Tuan Net, Meituan Net, and 5151 Net have successively announced that they have obtained the first batch of financing of more than one million. "After the wallet was drummed up, vicious competition also began." Wang Wenji said that unlike the previous Internet companies that were willing to use money to smash ads, the group buying network seemed to be more willing to smash money "than lower prices." "For example, for a movie ticket with an original price of 60 yuan, the promotion price of the movie theater to the website is 30 yuan, but some websites are willing to post money and only sell one for 10 yuan."
Traditional group buying network is still on the sidelines
As a representative of the group-buying 1.0 website, Heli Groupbuying is one of the three traditional group-buying websites in Hangzhou. Ma Xinning, the deputy general manager of the website, has been in the industry for 5 years. Relative to the ups and downs in the field of group buying 2.0, the traditional group buying field focused on furniture decoration seems to be unsurprising.
Ma Xinning said that the significance of group buying is to "turn zero into whole", and the key to success or failure lies in the integration of the supply chain. "The target product of group purchase usually has three characteristics: short-term, large amount, and professional. Short-term, that is, the time of the group purchase process should be short to achieve efficient capital turnover; large amount, that is, the total price should be high, like a cup and spoon. People will buy in groups, because it won't cost much money. At the same time, the amount of money is large, and we can only profit from it. Professionalism ensures that this industry is not understandable in a while, and the industry has low transparency and naturally many deceived people. Consumers are more willing to fight in teams. "Ma Xinning said that there are not many products like this, and cars, furniture, and decoration just fit, so it has always been the focus of competition for traditional group purchase websites.
"The emerging group buying model is different. They focus on small, fast-moving consumer products. Focusing on one product by focusing on one product a day is more like an advertisement or promotion, and merchants are happy to pay for it. "Ma Xinning said that they have no plans to transition to this aspect for the time being.
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