Stationery shop merchandise display tips

Stationery shop merchandise display tips

Stationery product display skills 1: color matching
Putting together the products of the unified color system will always give people a feeling of comfort, and the stationery display will be the same. The products of the same color system will not jump too much. However, it should be noted that products that are not the same color or the same style are put together, so as not to cause the illusion that the color and style of the product are single. At the same time, the appropriate contrast color can be used appropriately, and the cool color is used to set the warm color. The best ratio is around 3:7.

Stationery Product Display Tip 2: Using Product Living Area
The so-called product living area is the area in which the stationery products face the flow of people, the area most easily seen by consumers, and vice versa. It is necessary to put the styles of this season's main products in the living area of ​​the stationery store, so that consumers can discover the main products in the store and improve the sales of the products.

Stationery product display skills three: stationery classification
Some of your stationery may be sold to students while others are for office workers. You will need to be classified in a stationery store. Place the stationery in Area A and place the office stationery in Zone B. Let the corresponding consumers find the stationery they need in the first time, so as to better assist consumers in their choice. Simple and professional, it is the winner of the current stationery store.
Stationery product display skills four: before and after comparison
The products with lower price of stationery are in front, and the products with higher price are behind, which can bring consumers a kind of contrast printing with “cheap and good quality”; stationery with popular elements is in front, ordinary stationery products are behind It gives consumers a different hint, which is also the most popular or best-selling commodity at the moment to attract consumers' purchases.

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