How does Shangpin's home delivery look at the positioning of its own custom furniture?

After opening the door, General Manager Li Jiacong called Shangpin Zhaijiao as a “marginal enterprise” because “we are like building materials like furniture”, but now “for consumers, they are no longer satisfied with fixed size and fixed functions. Rather, there are a lot of personalized needs. "The current housing prices are getting higher and higher, and consumers are increasingly thinking about space use."

Shangpin's home delivery actually gave birth to a new industry - home delivery, as the name suggests is a residential package, which not only contains a custom furniture, but also the concept of customizing the whole home, and even soft decorations, their goal is to create A complete home. The furniture industry defines us as a new category, and they distinguish the decoration industry, so they can only label themselves, just like Coca-Cola, which was just a trademark, and later became a type of drink, Li Jiacong It is also hoped that the concept of “home delivery” can become one of the categories of the furniture industry, and it is a service category, that is, using the professional ability of the designer to help consumers create a real desire according to his aesthetic, space needs and product functional requirements. Family.

Speaking of the concept of customization, it was originally from France. It started with custom menswear and is a high-end luxury that is far from ordinary people. The Shangpin home is the use of new digital customization technology, so that the cost of customization is reduced, so that ordinary consumers can consume it. This is because Shangpin Home is equipped with advanced computer software and Internet system to achieve mass production. In fact, large-scale production and customization are two different things. The production cost of large-scale products is definitely low. If you do it one by one, it will definitely be expensive. Therefore, the product is imported into the system, so that the equipment computer can intelligently analyze the production instructions and realize personalization. The large-scale production of the products, so the production cost and material utilization rate of the products are much better than the furniture industry, enabling consumers to realize their own custom furniture in a short period of time and limited funds.

The biggest feature of Shangpin Home is that the whole house and furniture can be customized according to the consumer's ideas. It can be said that others are specializing in products in a special field, and what they have to do is to become an all-around champion, others are products. Orientation, while the Shangpin home is service-oriented, and it is the home furniture service, which is the positioning of the Shangpin home.

R/C TOYS

TOYS

Shantou Chenghai Sweet Baby Toys Firm , https://www.sweetbabytoys.com