[ Chinese wardrobe net ] Promotional information can be seen everywhere in the home store, such as "the end of the wardrobe big promotion", "the wardrobe special offer" "historical minimum price limit buy" ... Today, "group purchase" has become the new favorite of today's home building materials industry, Xiaobian reminds consumers here that when buying a wardrobe, they are wary of the price increase and then discount.
Gradually "buy"
When the “group purchase†marketing model is first created, the merchant will refer to the number of consumers who come to participate in the group purchase, and determine the final product price or discount range according to the sales volume, and the price and discount range are required to participate in the group purchaser to keep confidential. It will not be made public.
However, the group buying activity in the home building materials market has evolved into a daily marketing method for some merchants, that is, the banner of "group buying" is used for daily promotion. When the business can't find a good reason, it often uses the "group buy" this omnipotent hat to carry out the promotion, using the price as a bait to attract consumers to come to buy.
Nowadays, from time to time, the organization organizes, the website spares no effort to publicize, and the consumers flock to participate in the scene, making the wardrobe purchase from a casual phenomenon become a normal state. However, some consumers who participate in the purchase of building materials will still have doubts: Have they inadvertently fallen into the "trap" of building materials purchases?
Hidden "traps" in group purchases
A large number of consumers can purchase high-quality and low-priced goods through the group, but the risks behind the “sweetness†of home building materials purchases still exist.
The promotion trick of “first price increase and then discount†can still be traced in the group purchase activity. Secondly, the price of group-purchased goods is cheap, and product services may also shrink. In addition, many group purchase activities are accompanied by various restrictions such as time-limited signing, limited purchase, and full payment.
Non-standard group purchase resistance industry development
As an emerging mode of consumption, the field of home building materials purchases is mixed, and various disputes and frauds are inevitable.
We believe that both the group purchase and the non-group purchase contain the two market players, the operator and the consumer. The enthusiasm of the merchants for the moment has harmed the interests of consumers, not only destroying their own brand image, but also causing consumption. The trust in home building materials purchase activities is reduced, which ultimately hinders the overall development of the industry.
Correct use of "group purchase" to make it a kind of brand marketing model
Some more rational merchants will choose to cooperate with large-scale websites, use the website to promote their own wardrobe brand, and improve their credibility.
There is a wardrobe business frankly: "I don't ask how many orders can be brought directly to me through the Internet. What I care about is to improve the brand's influence through the network." However, in the background of the wardrobe industry's quick success, how many? Can merchants have such power?
Wardrobe products are custom products, and their marketing strategies are also unique. However, no matter what marketing strategy is adopted, it will not change its brand, build brand, increase brand credibility, enhance brand resistance and so on.
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