The overall wardrobe industry homogenization problem is serious

In the past two years, the overall wardrobe has expanded from the wage-based consumer market to the rural market, and it is also the most chaotic period in the industry. Thousands of enterprises across the country have sprung up like sharp springs.

Although this kind of behavior caused a certain confusion at one time, because the backbone enterprises such as Sophia, Europa, and Haolaike played a demonstration role in the industry, the overall wardrobe industry has not been affected by the credit crisis, and the overall market situation is Going in the right direction. In the process, the author found that many small enterprises and new ventures lacked the least professional ethics. The phenomenon of shoddy, cutting corners and low prices to disrupt the market was much more serious than originally expected.

The overall wardrobe industry homogenization problem is serious

There are two sources of market chaos: one is more enterprises; the other is lower prices. Inferior and low-priced products are gradually losing market. If you save a small skill and waste the road, it will be difficult for the company to continue to develop. To achieve sustained growth, an entrepreneur must have two abilities. One is the ability and skill to cope with various complicated situations, and it is for small skills. The other is to stand in the society, to consolidate the beliefs and charisma of the talents.

These two factors are related to each other and interact with each other, directly lowering the overall profit of the overall wardrobe industry. Because of the sharp decline in profits, many old problems have re-entered our sights, such as lack of innovation, packaging vulnerability, and after-sales service. Imperfections, etc., which I think is the most terrible is the impact of the lack of innovation on the industry, which is commensurate with the burning of a bonfire, want to indulge to the dawn but not to add fire to the bonfire, in the long run, the industry will Like a burnt bonfire, it’s hard to gather people’s popularity. The level of a corporate governance level must be determined by the boss's mentality and vision. How much career can be achieved with a lot of heart and mind, this sentence is equally in the overall wardrobe industry.