First, the characteristics of the traditional children's paradise
There are two types of traditional children's playgrounds: one is an outdoor children's playground, and the other is an indoor children's playground.
Outdoor parks are relatively large-scale and partly set up in parks or amusement parks. The theme is well-targeted, and the selection and deployment of project facilities is mainly targeted at young people and young people. In order to achieve the basic purpose of the park's profitability, it is difficult for the project to distinguish itself from the age group of the target group of the service type in the selection and matching of facilities and facilities, and it is often in line with the standards of the entire age group.
Due to the differences in thematic positioning and investment scale of this type of outdoor children's park, the quality of the project is uneven, and there is no unified model and standard. Basically, children's play equipment and implementation are the main attraction points, and supporting themed landscape design as the basic means of marketing and promotion. For the purpose of maximizing profit, such parks cannot be completely locked at the level of children in equipment and facilities, and are not actually children's playgrounds. It is a traditional amusement park.
The traditional indoor children's playground is mainly an indoor recreation project represented by Naughty Castle. Most of this type of project is composed of small and medium-sized safer children's entertainment projects and children's play equipment.
In general, it is a device for children to play. Due to the single type of equipment, the scale is also limited. There are more people in the youth palace.
Second, the characteristics of the new children's paradise
In recent years, the children's play market in China has constantly emerged new types of children's play projects. Some even represent the leading level of the current world children's play market. We have made a basic classification of these new types of children's playgrounds. There are entertaining types, role-playing types, popular entertainment, pure entertainment, and early education.
1. The type of entertaining and entertaining The concept of entertaining and entertaining is a new concept of children's amusement, which means that children can learn happily. Design some special game items so that children can enjoy happiness and knowledge from the game while participating in the game. At the same time, the instructors in the entertaining center should be good at combining the specific games to guide the children's divergent thinking model and achieve the goal of entertaining. The area required for such children’s entertaining centers is generally about 1,000 square meters, which is suitable for children under the age of 10, and there is no special requirement for the weight and height of the building structure. The main contents of the game are mainly high-security, participatory game items, and most of them are physical intelligence games. Combined with the concept of the children's area in the Science Museum, the content of preschool education is supplemented. The concept of entertaining is very suitable for children of this age.
2. Role-playing role-playing children's programs can also have different characteristics for different age levels. Generally speaking, each game project developed has a certain degree of pertinence, aiming at the psychological characteristics of children of different ages. The corresponding game developed has an associated educational significance. It incorporates the modern educational concepts of entertaining, such as the Children's Workplace Experience Park or the Sim City. In a specific environment, children can experience some of the rules of the adult workplace, have fun, and learn knowledge; The Fairy Tale Experience Park is a scene that reproduces fairy tales. The children play the role of a fairy tale in this particular scene. “Simulated City†is a place for simulation and simulation of reality. By participating in work, children are allowed to experience the world of adult life in entertainment, and learn social knowledge in participation. It concentrates the buildings of all walks of life in the real society in about two-thirds of the same environment, and forms a miniature “city†through rational organization and arrangement. There are various industries in real cities, such as banks, hospitals, newspapers, radio stations, shops, and so on. The image shops of various industries exactly matching the style of the original building in the real world are displayed in front of us. The children can choose bakers, firemen, nurses, policemen, models, doctors, newspaper reporters, photographers, radio DJs. About 60 kinds of occupations such as pizza makers, car dealers, bus guides, designers, dentists, manicurists, construction workers, travel planners, etc. Children work hard here to understand the practical significance of working to make money and spend money. You can also feel all aspects of real life. For example, they also have to find jobs through interviews and compete with peers. They also need to be trained before they can take up posts. They also need to complete tasks assigned to experience all kinds of unsatisfactory work. You can enjoy the work by earning a replacement currency. Examples: Kidzania in Japan, Wannado City in the United States, Doodle City in Hangzhou, Week 8 in Shanghai, Happy Capital in Beijing and Be you
3, science popular entertainment science popular entertainment game project is mainly for children after school age, the main types of equipment and facilities are science, science class. Increased interactivity and participation in science-based equipment and facilities, combined games with scientific principles, and promoted children’s interest in science. This type of project needs an area of ​​about 1000-2000 square meters, which is generally set in a shopping mall that is closer to a concentrated residential area or a citizen park in a city center. For example: Sony's dream in Chaoyang Park. 4, pure entertainment This type of project is mostly composed of a number of small and medium-sized children's entertainment projects and children's play equipment. According to different age levels, there are different types of equipment facilities for different stages of age. According to the difference in children's age groups can be divided into two forms. First, the Children's Play Center targets children under the age of 10. Equipment selection is mostly non-mechanized soft surface entertainment projects. For example: the traditional naughty package park, Angela Entertainment City. Second, the Children's Play Center is suitable for children aged between 6-14 years old. According to the equipment placed on the building's weight and height have certain requirements, the basic height is suitable for between 7-10 meters. Place small motorized amusement devices as well as participatory game projects. It is possible to design specific topics and combine them with the development of peripheral products, organize events and performances on schedule, and have sufficient participation.
5. Early childhood education Early childhood education is a new type of education in the children's market. It does not belong to the types of education that the Education Bureau regulates. It is an emerging business education model for the commercial market. The characteristics are: for the development of young children, there is no large-scale teaching equipment, facilities, the main profit is a unique early childhood curriculum. The main feature of the course is also the combination of game development intelligence, to a large extent cater to parents' interest. Examples include: sentimental education, Montessori early education, creative baby, Golden Baby Early Childhood Education Center.
Third, the future children's playground will tend to intensive development
Through careful analysis and research on the planning and design projects of many children's playgrounds that we have contacted, we have found that customers in the current children's amusement market have several characteristics:
I. We all hope that our children's playground will be more advanced than other amusement projects in the industry, leading in the concept of amusement, leading in amusement, leading in amusement content, and reaching the leading level in revenue.
Second, the selection and positioning of amusement projects are more specialized. For professional market customers, professional entertainment products are selected.
Third, pursuing the maximization of scale and content of amusement products, how to integrate the content of amusement products in a limited space, making it an attractive point in the children's playground.
In view of the analysis of the above characteristics, we believe that children's playgrounds in the future will tend to be intensified. So how do you understand this concept?
The first is to attract more customers by increasing their own product characteristics and improving their own service quality in today's fierce market competition.
The second is to achieve business grouping and management scale. The main form of expression is to identify a brand first, incubate a center, and at the same time expand the scale and influence with the chain operation model.
The third is through the integration of amusement concepts to maximize the effectiveness of the effective area. Achieve the greatest economic return by achieving the lowest cost investment.
The fourth is to realize the management of science and technology, the use of high-tech means of network management, replacing part of the manual management.
Fifth, it is necessary to establish an employment mechanism for the survival of the fittest and enable talents to participate in increasingly fierce market competition. This is one of the main features of intensive management.
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