Several major events in the packaging industry

China's accession to the WTO is the need to adapt to the trend of economic globalization. However, we should be soberly aware that joining the WTO has both advantages and disadvantages. How the Chinese packaging industry should connect with the WTO, what should be done well, I propose the following suggestions: increase the intensity of the new regulations
In order to join the WTO, China has revised and formulated a large number of laws and regulations, and the packaging industry must work hard to learn and implement the relevant WTO accession regulations. The first is to study WTO rules, such as the TRIPS Agreement, to understand what TRIPS requires of intellectual property protection, what obligations China will fulfill, and, in particular, what improvements and amendments should be made to the intellectual property protection mechanism. Secondly, we must study the newly revised Chinese laws and regulations, such as the "PRC Patent Law," "China's National General Language and Character Law," "People's Republic of China Regulations on Designation of Origin," and "Implementation Measures," and "PRC Trademark Law." "The "People's Republic of China Drug Administration Law" and so on, do not always follow the old rules.
To increase the protection of well-known trademarks in line with WTO rules and international conventions, we must increase the protection of well-known trademarks. The revised “PRC Trademark Law” fully reflects this point. The new “Trademark Law” has been increased from 43 to 64, of which 21 were newly added. The biggest change was to expand the protection content from home country to all WTO members, increase trademark protection and confirm it in accordance with international practice. This greatly broadens the field of registered trademarks. In addition to the customary graphics, texts, and combinations thereof that can be used as trademarks, letters, numbers, and color combinations can be registered trademarks, and three-dimensional and personal trademarks can also be registered to enhance protection.
Renewing ideas, deepening reforms China began to negotiate the "re-entry" in 1986, and finally joined the WTO after 15 years. However, most people in China do not know much about the basic knowledge of the WTO, and the spirit of joining the WTO is not enough. Therefore, renewing ideas and deepening reforms are the primary tasks for adapting to the challenges of WTO. We must establish the concept of international market awareness and international competition, as well as the concept of legal system, heavy standards, and heavy credit. Apart from paying attention to the decorative patterns and designs of commodity packaging, we must also pay attention to all aspects of packaging safety, health, and intellectual property protection.
Enhancing the ability of technological innovation After joining the World Trade Organization, it means that the door to the domestic market of our country must be opened, and cold wind and cold rain from outside must be blown in, which will inevitably affect the flowers that grow in the greenhouse. Therefore, on the one hand, our packaging companies must deepen reforms and change mechanisms, on the other hand, we must also increase technological innovation capabilities, improve production efficiency and product packaging quality to meet the needs of the international market, and thus increase the competitiveness of the international market.
Joint development is the only way in the "strategy and tactics" after China's accession to the WTO. "Joint development" is an important countermeasure. Needless to say, most of the more than 20,000 packaging companies in China are very small and face fierce competition after entering the WTO. Domestic companies will be polarized. Large companies have joined forces and small businesses have gradually been eliminated. The packaging industry will also take the road of joint development. In the alliance, the "core" and "center" should be avoided, and the primary consideration is the quality and price elements for greater development.
Concerned about the international standardization of packaging The standardization level of China's product packaging is not high, especially in the implementation of the quality standard ISO9000, the environmental protection standard ISO14000, the safety standard ISO16000 and so more obvious. The general lack of recycling labels for plastic packaging in China is a common example of beer bottle explosion accidents. In February 1984, China officially became a member of the International Organization for Standardization Organization's Packaging Technology Committee (ISO/TC122), which created the conditions for China to implement the international packaging standards. It should continue to increase its efforts in this area in the future.
Improve the level of product bar code technology The correct use of product packaging bar code is the basic requirement for joining the WTO, and it is also one of the elements that are in line with international standards. At present, there are many problems in China's commodity packaging barcodes, such as commodity barcode renumbering, printing position errors, barcode color errors, use of code errors, refusal to read, misreading, etc. In this regard, it is particularly necessary to strengthen management.
The product packaging that strengthens international authoritative certification to enter the WTO market should generally have the certification mark of the international authoritative organization. Among them, the international common ISO9000, ISO14000, SO16000 and two-dimensional product bar code is an important part of the package identification.
In May 1997, China and the United States signed a document to promote the use of QR code PDF417 (mini database), but the progress was not fast. In the future, while strengthening bar code management, we should vigorously adopt internationally-accepted two-dimensional bar codes to enhance product competitiveness and strive for more product packaging to enter the WTO international market.