Third, quality positioning
Different commodities must have different design orientations. It is mainly limited by the factors such as the market environment and the development of market mechanisms, people’s consumption values ​​and aesthetic awareness, and the relationship between the quality of the products themselves and the relationship between consumption levels. Drive the advantages and disadvantages, make their products move toward high quality, high quality, standardized service and honesty.
It is gratifying that China's home appliances, computers, and other industries, because of their own long-term strategy to establish a corporate image and brand, coupled with the relatively high cultural quality of consumer groups in this area, their design of advertising content and advertising cultural taste With a high degree of awareness, it is more conducive to the expansion of creative space and value trends. Cultural taste leads consumer fashion, and economically developed regions inevitably produce a more active advertising market. According to surveys by authoritative organizations, the current Chinese consumer designs for China’s advertising. Comprehension and judgment are similar to consumers in developed countries in the world. Well, in today’s society, where information is a rainbow, people’s lives cannot be separated from advertising design, and advertising design can't leave consumers. China currently needs entertainment, humorous, and ornamental advertising design works to make the audience relaxed. In a pleasant atmosphere, accept the transmission of information; therefore, understand consumer psychology and impress people with high-quality advertising design works.
Fourth, creative positioning
Creative design is to express the positioning of outdoor advertising from the concept, to express the theme of the advertisement through a special form, and to design the graphic with realistic and emotional connotation. The outdoor advertising design has no trend and no borders. Creative design is the constant innovation of ideology and culture, not technical design. Creativity should reflect the humanistic spirit and reflect the culture. How to be creative is a challenge faced by advertisers and advertising planners, copywriters and designers.
The creativity of outdoor advertising design should have a clear symbolic form, transform the sales language into a graphic language, and have the aesthetic connotation and extension. Gestalt psychology's visual and perceptual analysis of formal aesthetics emphasizes the importance of form, and provides content for outdoor advertisements, and how effective it is in terms of content and form. The visual characteristics of outdoor advertising are instant effects. People's instinct for visual instinct is always interested in stimulating things. Outdoor advertising design with eye-catching titles, concise graphics, and bright color content is undoubtedly a good one. Advertising Design.
Successful outdoor advertising creative design is the excavation and sorting of people's inadvertent flashes of life, and is good at discovering life pieces with strong emotional factors (such as various Lunar New Year advertisements released during the Spring Festival), so that outdoor advertisements can be used to help people through graphics. It is evocative to strengthen communication and understanding. Under the conditions of China's market economy, this type of advertising design that seeks humanity is the inevitable outcome of future advertising content. It reflects the trend of the market and cultural trends, it will certainly affect the consumer's consumer psychology and consumer behavior, the more humane and cultural grade outdoor advertising design works in the future will have more and more influence and penetration.
Outdoor advertising is placed in the outdoor environment. As an advertising company, many contents should be introduced into the program at the initial stage of advertising to understand the location of the advertisement and the surrounding environment. Some advertising creative designs, at the review stage, everyone may be more satisfied with the design of the graphics language, color, etc., but once released, it was found that the content is not "dissolved" in the surrounding environment, that is, confusion First and foremost, it is impossible to achieve the intended purpose of promoting sales of goods.
In terms of performance methods, the dynamic content of advertising design is enhanced. According to psychological research, people are more likely to inspire attention and generate associations with moving objects than with stationary objects. In the 12th Asian Cup in 2004, the spotted espon color printer advertisement attracted many Chinese eyes with humorous expressions such as bright colors, beautiful music, and instant conversion of visual images. At present, our advertisement designs too many appeal forms, and lacks humorous design performance content. The lack of a clear understanding of the cultural connotation and the one-sided pursuit of outdoor advertising design of product kinetic energy or lack of cultural connotation is short-lived and has no vitality. Accurately positioning outdoor advertising design requires that the design must be close to the consumer's life, in-depth study of consumer behavior and potential consumer psychological needs, and explore a consumer convinced that the relevant material is transformed into imagery, association, humanity Deep-seated expressions.
The creative design of outdoor advertising should always be consistent throughout the visual image standardization and systemization, so that it has concise and accurate visual characteristics, can not reflect the overall function of outdoor advertising design, the communication effect will eventually be greatly reduced, systematic design is conducive to the enterprise in the marketing process In the macro, the overall spread of the external, greatly changing the status quo before the promotion of the company. Outdoor advertising positioning is based on different consumer requirements, to establish a good image of the product, outdoor advertising design and positioning to highlight its long-standing characteristics, etc., on the target of advertising positioning design, advertising design release time, geographical, expected results achieved In the previous analysis, only scientific, rigorous and detailed positioning was the basis for the success of outdoor advertising.
The design of outdoor advertising takes human emotions as the starting point. Under the conditions of this material civilization and extremely rich spiritual civilization, the conditions for unprecedented expansion of information exchange methods are used to jointly maximize the creativity of the designer’s advertising ideas, and to use people’s traditions. Understanding of culture and perception of new life, outdoor advertising will certainly serve the public with a brand-new and rich appearance. It can be said that accurate positioning is half of the success of outdoor advertising design.
Author: Wang Jinhua
Source: Northwest Fine Arts
Different commodities must have different design orientations. It is mainly limited by the factors such as the market environment and the development of market mechanisms, people’s consumption values ​​and aesthetic awareness, and the relationship between the quality of the products themselves and the relationship between consumption levels. Drive the advantages and disadvantages, make their products move toward high quality, high quality, standardized service and honesty.
It is gratifying that China's home appliances, computers, and other industries, because of their own long-term strategy to establish a corporate image and brand, coupled with the relatively high cultural quality of consumer groups in this area, their design of advertising content and advertising cultural taste With a high degree of awareness, it is more conducive to the expansion of creative space and value trends. Cultural taste leads consumer fashion, and economically developed regions inevitably produce a more active advertising market. According to surveys by authoritative organizations, the current Chinese consumer designs for China’s advertising. Comprehension and judgment are similar to consumers in developed countries in the world. Well, in today’s society, where information is a rainbow, people’s lives cannot be separated from advertising design, and advertising design can't leave consumers. China currently needs entertainment, humorous, and ornamental advertising design works to make the audience relaxed. In a pleasant atmosphere, accept the transmission of information; therefore, understand consumer psychology and impress people with high-quality advertising design works.
Fourth, creative positioning
Creative design is to express the positioning of outdoor advertising from the concept, to express the theme of the advertisement through a special form, and to design the graphic with realistic and emotional connotation. The outdoor advertising design has no trend and no borders. Creative design is the constant innovation of ideology and culture, not technical design. Creativity should reflect the humanistic spirit and reflect the culture. How to be creative is a challenge faced by advertisers and advertising planners, copywriters and designers.
The creativity of outdoor advertising design should have a clear symbolic form, transform the sales language into a graphic language, and have the aesthetic connotation and extension. Gestalt psychology's visual and perceptual analysis of formal aesthetics emphasizes the importance of form, and provides content for outdoor advertisements, and how effective it is in terms of content and form. The visual characteristics of outdoor advertising are instant effects. People's instinct for visual instinct is always interested in stimulating things. Outdoor advertising design with eye-catching titles, concise graphics, and bright color content is undoubtedly a good one. Advertising Design.
Successful outdoor advertising creative design is the excavation and sorting of people's inadvertent flashes of life, and is good at discovering life pieces with strong emotional factors (such as various Lunar New Year advertisements released during the Spring Festival), so that outdoor advertisements can be used to help people through graphics. It is evocative to strengthen communication and understanding. Under the conditions of China's market economy, this type of advertising design that seeks humanity is the inevitable outcome of future advertising content. It reflects the trend of the market and cultural trends, it will certainly affect the consumer's consumer psychology and consumer behavior, the more humane and cultural grade outdoor advertising design works in the future will have more and more influence and penetration.
Outdoor advertising is placed in the outdoor environment. As an advertising company, many contents should be introduced into the program at the initial stage of advertising to understand the location of the advertisement and the surrounding environment. Some advertising creative designs, at the review stage, everyone may be more satisfied with the design of the graphics language, color, etc., but once released, it was found that the content is not "dissolved" in the surrounding environment, that is, confusion First and foremost, it is impossible to achieve the intended purpose of promoting sales of goods.
In terms of performance methods, the dynamic content of advertising design is enhanced. According to psychological research, people are more likely to inspire attention and generate associations with moving objects than with stationary objects. In the 12th Asian Cup in 2004, the spotted espon color printer advertisement attracted many Chinese eyes with humorous expressions such as bright colors, beautiful music, and instant conversion of visual images. At present, our advertisement designs too many appeal forms, and lacks humorous design performance content. The lack of a clear understanding of the cultural connotation and the one-sided pursuit of outdoor advertising design of product kinetic energy or lack of cultural connotation is short-lived and has no vitality. Accurately positioning outdoor advertising design requires that the design must be close to the consumer's life, in-depth study of consumer behavior and potential consumer psychological needs, and explore a consumer convinced that the relevant material is transformed into imagery, association, humanity Deep-seated expressions.
The creative design of outdoor advertising should always be consistent throughout the visual image standardization and systemization, so that it has concise and accurate visual characteristics, can not reflect the overall function of outdoor advertising design, the communication effect will eventually be greatly reduced, systematic design is conducive to the enterprise in the marketing process In the macro, the overall spread of the external, greatly changing the status quo before the promotion of the company. Outdoor advertising positioning is based on different consumer requirements, to establish a good image of the product, outdoor advertising design and positioning to highlight its long-standing characteristics, etc., on the target of advertising positioning design, advertising design release time, geographical, expected results achieved In the previous analysis, only scientific, rigorous and detailed positioning was the basis for the success of outdoor advertising.
The design of outdoor advertising takes human emotions as the starting point. Under the conditions of this material civilization and extremely rich spiritual civilization, the conditions for unprecedented expansion of information exchange methods are used to jointly maximize the creativity of the designer’s advertising ideas, and to use people’s traditions. Understanding of culture and perception of new life, outdoor advertising will certainly serve the public with a brand-new and rich appearance. It can be said that accurate positioning is half of the success of outdoor advertising design.
Author: Wang Jinhua
Source: Northwest Fine Arts