There is a saying in our country: "Everybody in the world loves beauty." With the in-depth development of the market economy, the rapid advancement of science and technology, and the improvement of people’s consumption levels, people not only require that the goods be practical and of good quality, but also that they should have a sense of beauty. The topic of commodity beauty has been put on real life, and packaging and decoration are creating. Commodity beauty has contributed.
The packaging function of modern commodities has evolved from the general protection of landscaping products to the dynamic promotion of commodity sales. The design of modern commodity packaging requires clear and vivid communication of product information, and the design of interior and exterior strives to convince people of the quality of the product with concise expression. Loma, a well-known packaging designer in the United States, said: "The simplicity of the pattern can increase the appeal of sales packaging, the simplicity is clear, the simplicity is effective, and the simplicity is beauty."
Modern commodity packaging should focus on highlighting product image. If food packaging is to increase the decorative effect and make people feel beautiful, vivid and vivid color photos and art designs can be used to display the contents of the package and induce the appetite of the customers to make them desire to buy.
Some goods can be packaged to increase the decorative effect of some accessories, which commonly used tag, silk knot, decorative pads, etc., if properly used to increase the sense of luxury goods.
There are two forms of expression, realistic and abstract, that are commonly used in decorating design. The use of paintings or photographs in realism reflects the form, color, and texture of the packaged material. The production of the packaged material is more convenient for use in the packaging of food, cosmetics, beverages, and some light industrial products. For products that are difficult to visualize on the content, abstract expressions can be used. This kind of technique often gives people the impression of high-end modernity.
In the packaging and decoration should highlight the role of the trademark, because it directly affects the consumer purchasing psychology. The trademark is the main body of the sales and packaging screen. In the design of the trademark, attention must be paid to the content and strive to clarify the meaning, the picture is refined, and the explanation is concise and concise. It gives people a deep impression and a beautiful feeling.
Make careful selection of the text image of the trademark. For example, white rabbits produced in Shanghai are deeply favored by children. If the trademark does not use white rabbits, I think that marketing will be affected because children do not know what the universe is and they are very kind to the rabbit image. .
Another example is that the shirts of Wuxi Knitting and Garment Factory are very ingenious with "red beans" as the trademark. People see the word "red beans" will be associated with the famous poet Wang Wei's famous poem: "Red beans come out of southern China, and spring comes a few branches. I would like to pick up many things. This is the most Acacia." To link "Red Bean" with people's thoughts, the Red Bean brand is very popular. If you want to use words casually, for example, "Mongolian Beans" may not have this effect. Because the word "red bean" has rich cultural connotations behind it, the choice of trademark text patterns cannot be ignored.
In addition, in the design of packaging and decoration, the method of borrowing metaphor is often used, such as idioms, allusions, myths, folk stories, film and television works, and characters to set off the use of goods properly and have a charm. For example, after the “Romance of the Three Kingdoms†was broadcast, the image of Cao Cao’s “Drinking Wine, Geometry of Life, How to Solve Worry, Only Dukang†appeared to be appropriate, and the lively and lovely animals were used to set off the characters in the red. Children's products will give children a sense of intimacy and will have a great appeal for children.
In the packaging and decoration design, the colors should be strongly contrasted, the colors should be bright, the styling should be unique, there should be a sense of novelty, and in general the use of commodity packaging to decorate the goods should greatly increase the importance of promoting the sales of goods.
Source: PAKC.CN