An example of the use of text in graphic design for readability

Words are an important part of human culture. No matter what kind of visual media, text and pictures are its two major components. The combination of text arrangement directly affects the visual communication effect of the layout. Therefore, text design is an important constituent technology that enhances the visual communication effect, enhances the appeal of the work, and gives the aesthetic value of the layout.

Here, we mainly talk about several principles of text design in graphic design, as well as points to note in the text combination. A special reminder is that this part of the work should be done by the human brain. Computers cannot be replaced.

(I. Overview

The use of text arrangement in graphic design

1. Improve the readability of texts Texts in design should avoid confusion, make people easy to understand and understand, avoid designs for design, forget that the fundamental purpose of word design is to convey the author’s intention more effectively, and to express the theme of the design. Ideas and ideas...

2. The location of the text should conform to the overall requirements. The arrangement of the text in the screen should take into account the global factors and there should be no visual conflict. Otherwise, there is no distinction between the primary and secondary on the screen, it is easy to cause confusion in the visual sequence, and sometimes even the gap of 1 pixel will change the taste of your entire work...

3. In the process of visual communication, text is one of the image elements of the screen and has the function of conveying emotions. Therefore, it must have a visual sense of beauty and give people a feeling of beauty...

4. The design should be full of creativity. According to the requirements of the theme of the work, highlight the personality color of the text design, create unique and unique fonts, give people a unique visual experience, which is conducive to the performance of the author's design intent......

5. More complex application text should not only match the font with the picture, but even color and some strokes must be processed in order to achieve a more complete effect, and where these details require patience and skill...

6. Comprehensive application: cover design example In the following example we will apply the above-mentioned rules and requirements to complete a book cover graphic design work, together with a real experience of the wonderful application of text in graphic design...

7. Appreciation of wonderful works This type of work, whether it is the use of fonts, styles or colors, is very exciting. It leaves a lasting impression and deep impression on people. It is truly a pleasure to enjoy such works...

The design of the text layout is also a creative process. Creativity is the embodiment of the designer's thinking level and is an important criterion for evaluating the quality of a design work. In the field of modern design, all the production procedures are performed by computers, and the human labor is limited to thinking. This is a good thing, and many unnecessary procedures can be saved, providing better conditions for creation. But in some necessary stages, we should remember that people are the main body of design after all.

(B) Example analysis:

Below we use the following aspects to describe the use of text in graphic design. Each section is equipped with vivid and elegant illustrations.

1. Improve the readability of text

The main function of the text is to convey the author's intentions and various information to the public in visual communication. To achieve this goal, it is necessary to consider the overall appeal effect of the text and give a clear visual impression. Therefore, the design of the text should avoid confusion, easy to understand, easy to understand, do not design for the design, forget the basic purpose of the text design is to better, more effective communication of the author's intentions, express the theme of the design and Conception ideas.

Examples are as follows:

Make the content you want to express clear and eye-catching. Let readers understand what you mean from the beginning

Avoid using unclear fonts, otherwise it is easy for readers to feel awkward and troublesome (unless you need this effect)

Choose the font you need

However, after special processing, you can use some otherwise inappropriate fonts, such as

Pay attention to the direction of the text in the layout, paying attention to the sight of the reader

Or it can be

The last point, usually, you should


(to be continued)