The home "double 12" e-commerce relay netizen asked "Where is the good offer?"

The home "double 12" e-commerce relay netizen asked "Where is the good offer", a lively double eleven e-commerce wars slammed the marketing drum at the end of the year, the home industry is sung with respect to last year's "low-key" style. The home brand represented by Lin's Wood, Luolai Home Textiles and All-Friends Furniture squeezed into the top ten sales of the Double Eleven Cats. In November, the “Double Twelve” was once again concerned by the merchants. However, the reporter observed that some Tmall home brand “Double Twelve” e-commerce concessions have tightened, and brands such as Luolai Home Textile have simply abandoned the node marketing.

Double eleven sequelae cast a shadow over home online shopping. Xianghe Furniture City official website

In the "big cake" of the 571 billion turnover of Tmall Double Eleven, five categories of home brands including Linshi Wood, Quanyou Home, Luolai Home Textiles, Home Improvement e Station, and Mercury Home Textiles all achieved sales of 100 million yuan. amount. Behind the beautiful numbers, it also ushered in the "spit" of netizens on home online shopping.

"I want to buy furniture such as sofas and dining tables on the 11th day. I think I can save a lot of money." Yuan Da, who lives in Xingwei Parker Waterfront Community, spent more than 5,000 to buy some furniture. He introduced, "Furniture It was a spot, and it was already ready for the second half of the month, but now, my sofa has not been shipped.” Yuan Da did not see the furniture, “I don’t know if there is any quality problem.”

Liu Fagang, secretary-general of Hunan Furniture Association, said in an interview that building a mature ecosystem of the home industry is an indispensable element of logistics. In fact, delayed delivery is only one aspect of netizens' squandering. The phenomenon of “temporary price adjustment”, “false sales” and “single billing” has become a concern for netizens' online shopping.

Home double 12 online discounts are difficult to trace under the line. Xianghe Furniture City official website

Tmall began to focus on dual-television marketing on November 24, and called this year's "Double Twelve" as the "Universal Festival."

At the Tmall flagship store of Lin's Wood Industry, the words “12-12 Brand Festival” were hung on the homepage, and a pre-sale special session was opened. “The 630 urban area is 5 packs home”, “2 fold from the audience”, “15 The words “day price protection” and “20% discount” are quite attractive.

The reporter saw that a high-grade flannel sofa said the counter price was 7980 yuan, while the double 12 pre-sale price was 2999 yuan. However, when the reporter inquired about a discount product during the double eleven period, he found that it was not in the discount offer series.

When the reporter came to the Luolai Home Textile Tmall flagship store, he found that the "Double Twelve" traces were even less obvious. He only launched a "December Warm Season" event, which seems to be the tenth in the double eleven days of cat category sales. Not optimistic about the dual twelve marketing nodes.

Compared with the rich offline elements during the “Double Eleven” period, the reporter observed that Changsha Xiyingmen Building Materials Furniture Plaza, Real Home, Red Star Meikailong and other large home stores found that offline home stores are not “double twelve” "Cold", only ready to launch regular offers at the weekend, did not use the "double twelve" to make a big fuss. Learn more about Xianghe Furniture City official website