The giants are involved in the new field of smart home industry or the outbreak


Perhaps in the near future, the scene of a person returning home may be like this: standing in front of the door, the door will automatically open, the lights will automatically light up, and the air conditioner will be turned on remotely by remote control on the way to work. The TV opportunity automatically selects the corresponding program according to the record data of the owner's past preferences. When the night comes, just tap the application, the curtain will automatically close, and the light will automatically turn off... Such a smart family scene is not a science fiction, not an idea, with The arrival of the era of intelligent home appliances is becoming a reality. However, the China Quality News reporter also found in the survey that due to the lack of relevant consumer experience, many consumers are eager and alienated from smart home appliances, and are becoming the bottleneck of the popularity of smart appliances.
Fashion consumption vane
Smart home is not a new concept. As early as the last century, many popular science articles have shown us smart scenes such as room temperature and brightness. However, after decades of smart homes being proposed, most people still stay at the stage of “heard of not seeing” due to problems such as cost and ease of use. This situation has changed with the advent of the mobile Internet era.
In 2015, the biggest feeling of people is that many products with the concept of “cloud” are raining and the industry is falling. At the recent Consumer Electronics Show in Las Vegas, nearly 470 exhibitors from Shenzhen showed the smart terminals that are currently on the market, focusing on the scenes in the home: display-centric, smart TV, remote monitoring Education, medical, communication and interconnection technologies are integrated; family entertainment realizes multi-screen sharing, high-quality music, somatosensory games, human-computer interaction, etc.; medical treatment, class, and traffic conditions can be achieved without leaving home. These smart home experiences can be implemented by simply installing an app on your phone or tablet.
Shen Jin, vice president of Qualcomm Global, said: "After the development of the past few years, the smartphone industry is still hot and innovative, but its development speed has obviously been replaced by the upcoming intelligent hardware (home) market. The future is more of a controller in this large platform.” There is no doubt that for the general public, smart home appliances will become a new consumer power.
Initiating a corporate competition
The ravages of the mobile Internet are changing the way people think.
Today, smart homes are like a wild horse in the home industry. They are rushing and developing rapidly. Their market potential is huge and the industry prospects are huge, which has attracted many companies to compete. From dance robots to smart fitting machines to 4G-based car networking technologies, chips, devices and application companies are all in the market.
In the domestic market, Alibaba and Philips cooperated to launch the first intelligent product of intelligent air purifier; Xiaomi previously released 4 smart home products such as small ant smart camera; Baidu established intelligent hardware platform, launched Baidu glasses, Baidu chopsticks Search, small degree i ears, Baidu shadow stick and other smart products; 360 spent 200 million yuan to enter intelligent routing, will soon release security router P1; Huawei also launched a home intelligence center to create a unified platform for home network, media and storage.
At the end of last year, the first smart home production and research base in China was established in Shenzhen, and the enterprises involved in smart homes also emerged. Up to now, Huawei has launched a home intelligence center to create a unified platform for home networking, media and storage, including a series of innovative products including air detection, infrared controllers, cameras, smart sockets, infrared remote control lights, and smart fans. ZTE has been active since the second half of last year. It first launched Xiaoxing to see the smart camera's high-profile entry into the smart home field, and jointly promoted its smart home products with Zhiqu. In the second quarter of this year, it launched an intelligent security system. Lenovo also focused on Shenzhen, and established the NBD department to try to use Internet thinking to reconstruct a new intelligent product model.
Many industry insiders believe that no matter whether it is a smart hardware company, an Internet company or a traditional home appliance manufacturer, there are advantages and disadvantages in the competition for smart home entrance. Anyone can become the final winner.
There are still many bottlenecks in China.
It is understood that smart homes include home appliances, routers, lighting systems, entertainment equipment, health fitness equipment, security systems and many other products. Smart home is not only the competition of smart terminals, but also the content, services, cloud and data behind it. It is the key to whether smart homes can really develop.
In fact, there are still many bottlenecks in the smart home field, such as: lack of killer applications; standards are not uniform, including the inconsistency of network transmission standards and the inability to integrate home appliances; there are still technical problems (including human-computer interaction technology, Cloud computing, big data, etc.), lack of interconnection between household appliances; product prices are too high; enterprises are independent; product functions are relatively simple, product homogeneity is serious, functions are similar, innovation is insufficient; product usability is poor, user experience is poor Security and privacy issues.
In China's current smart home market, there are already a large number of domestic Internet companies, which have launched smart home products such as set-top boxes, routers, WiFi sockets, and smart switches. But looking at the market, whether it is intelligent single products, or building smart home platforms and systems, most of the so-called intelligent products still stay at the level of “intelligent and intelligent” and “connected for connectivity”. The function is obviously designed to be on the name of “smart product”. It does not find the real “pain point” of the user. The marketing gimmick is far greater than the practicality, and the application scenario of the smart home product is relatively fixed, which also leads to real consumption. There are very few people who accept and use it. To solve the two problems of smart home popularity, one is how to make each home appliance intelligent, and the other is how to make each home appliance interconnect and form a smarter scene.
It is undeniable that smart home will become the new battlefield for home appliance companies to compete. In the new hardware field of smart home, it is perhaps a traditional home appliance enterprise that can truly realize the scale development of the product market and lead the market trend. At present, the traditional home appliance industry is gradually embracing the Internet, and the prosperity and development of the industry will eventually bring a better experience for users. Therefore, it is expected that the concentrated outbreak period and blowout period of smart home new products will be ushered in 2015.

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