More than half of 2011, what changes will happen in the home market in the coming period? What are the characteristics of the home market trend in the second half of this year? Industry experts have predicted the consumption trends in the home market.
Comprehensive price/performance ratio is the focus
In the face of increasing consumer demand for product cost performance, companies began to consider the perfect combination of price, service and quality. This series of measures is essential for enterprises to reduce costs, reasonably price, innovate products, pay attention to details, and improve services. After all, no matter how the objective environment and consumer psychology change, the cultivation of internal strength and accumulation of thin hair is always the "two ways" for enterprises to win.
Increasing individual needs
As the 80s gradually became the main force of home improvement, their consumer psychology also became an important factor affecting the consumption trend of the entire market. The 80s is a generation that pursues a personalized life. In the face of decoration, the mix and match style, fashion style, and alternative decoration are all indispensable. This large increase in market capacity reflects the needs of consumers from the side, so in the 2011 home market, personalized demand must be one of the indispensable keywords.
Brand awareness is getting stronger
With the continuous improvement of people's living standards, the factors that consumers in the home market consider when purchasing home products are not only limited to price and quality, but also more value added by product brands. In other words, the brand awareness of consumers is increasing day by day. A piece of furniture and a bathtub are not only a daily necessities, but also a manifestation of one's life taste and connotation. Faced with the growing awareness of consumer brands, branding has become a magic weapon for major home furnishing companies to attract more passengers.
Green environmental protection will become the main theme
In recent years, environmental protection has always been one of the hot topics in the field of decoration. In the second half of this year, the word will still be a major protagonist in the home market. It is understood that consumers in the home market now have higher requirements for environmental protection when purchasing products: not only will they know the formaldehyde content of the products in detail, but they will also give priority to those products that are certified by the ten rings. “Healthy Living†is the eternal theme of consumer trends in the home market. With the continuous improvement of people's consumption level, for those products with high environmental protection coefficient, everyone not only has the willingness to purchase, but also has the economic strength to purchase.
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