The first domestic software bed standard issued by the Dongguan enterprise has ended without the national standard status
The strength of the industry's standard discourse power may determine the success or failure of an industry.
As the marketing director of Houjie, a company that produces software beds and other products, Wu Dafei’s important task for many years is to guard against the damage of the products and brands of the cottage. Looking at the whole industry, it is not just "Dongguan manufacturing" that is disturbed.
The first session of the Chinese software bed industry held in Houjie yesterday may be able to really put down the big stone hanging in the heart of the software bed manufacturers. The meeting announced that the national standard for the first set of software beds promulgated by Dongguan Mouss Bedding Products Co., Ltd. and the Ministry of Industry and Information Technology was officially implemented. This also marks the end of China's software bed industry without a national standard.
Developed the first software bed GB in three years
The software bed standard announced yesterday has standardized the terminology, production, environmental protection, packaging and transportation of this industry.
The standard specification of the soft bed is deep into all aspects of the industry. For example, in the physical and chemical properties of the soft bed, the foam resilience of the soft bed must be higher than 35%, and the compression set must be less than 10%.
Liu Yaoguo, secretary-general of the National Furniture Standardization Committee, said that with the improvement of people's living standards and the improvement of technical conditions, the demand for soft-pack furniture and soft-bed furniture has increased in recent years. However, due to the lack of industry standards, the software furniture on the market is mixed, and some products are of poor quality and even harmful substances that harm consumers.
Because of this, in July 2008, according to the plan of the national ministries and commissions, Guangdong Province Furniture Product Quality Supervision and Inspection Station Dongguan Station and Dongguan Musi Bedding Supplies Co., Ltd. and other units began to develop the software bed standard. After further extensive market research, seminars were held several times to form the standard for software beds.
Liu Yaoguo said that the introduction and implementation of this standard marks that China has the first industry standard in the software bed products most closely related to human health sleep, ending the history of no standard in the field of software beds in China.
Standards will accelerate the reshuffle of the furniture industry
Wu Dafei has been engaged in the production and sales of software furniture such as software beds for many years. In the early years, the factory was engaged in processing trade. He paid less attention to the standards of soft furniture standards. This is because the standards of foundry products are completely in accordance with the requirements of European and American customers.
After the financial crisis in 2008, Wu Dafei's company also transferred to domestic sales and built a furniture brand. However, when Wu Dafei develops channels, he will always find some similar products with poor quality and even inferior quality. In the market, some cottage products are more misleading to consumers. This brings trouble to the brand management of the company.
The introduction and implementation of the software bed standard allowed Wu Dafei to see a benign trend in the industry.
Liu Yaoguo believes that the full implementation of the standard also means that the production threshold of China's software bed products is low, the quality of products is uneven, and the status quo of heavy packaging without weighting the product will be improved. With the full implementation of the new standards, industry change shuffle is also inevitable.
"This is a new opportunity for the regulated enterprises." Wu Dafei said that in order to minimize production and sales costs, the previous cottage enterprises often cut corners in technology and materials, and even appeared counterfeit and shoddy products. The new standards are more stringent in terms of environmental protection and materials. Some small enterprises and small-scale enterprises that are small in price and price must inevitably suffer fatal blows with the increase of the threshold. For large and medium-sized enterprises, the introduction of standards means that the requirements for product quality are improved, which will objectively increase production costs and brand operation capabilities. Therefore, the formal enterprise will also adjust the brand strategy in the challenge, otherwise it will face the risk of being marginalized.
Yu Xuhui, deputy secretary-general of Dongguan Ming Furniture Club, said that Dongguan furniture enterprises are in line with the international market earlier, and soft furniture has high quality in technology, materials and environmental protection. The implementation of this new standard should be a big plus for Dongguan furniture companies. "The leading position of quality enables Dongguan enterprises to take the lead in the market, thus occupying the commanding heights of the domestic market and accelerating the integration of the industry."
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