Packaging strategy

In the era of market economy, the competition among enterprises has become increasingly fierce. More and more enterprise managers have realized the importance of product packaging. It is directly related to the marketing achievements of products. The following packaging strategies may be instructive for food packaging producers.
Innovative packaging strategies The packaging of enterprise products should adopt new materials, new processes, new patterns, and new shapes, giving consumers a new feeling. Avoid imitation of product packaging and design of similar packaging. The use of packaging made of renewable and degradable materials not only facilitates consumers but also meets the trend of environmental protection. They are also very popular in the market and have established a good image for the company.
Convenient Packaging Strategy When designing product packaging, companies must consider the requirements of consumers in terms of purchase, portability, use, and storage. For example, for the convenience of consumers' purchases, companies can combine different uses, styles, and oral products into various packaging or combination packages.
The packaging strategy of cheap packaging strategy is that enterprises use low-cost, simple-structured packaging, which is usually used for daily use such as salt, monosodium glutamate, soy sauce, and bags of fresh milk. However, it should be noted that enterprises adopt this packaging strategy, and they should not be arbitrarily designed because of low consumer demand. They should consider their practical and economical characteristics and truly reflect the low price and high quality of their products.
Change packaging strategy should replace the original packaging with a new one. In general, the packaging used by a company or a product should be relatively stereotyped. However, when the following three conditions occur, the company should adopt a change packaging strategy: First, the quality of the product has a problem, consumers have formed a bad impression on this; Second, the quality of enterprise products is acceptable, but competitors of similar products Many, the original packaging is not conducive to open the product sales situation; Third, product sales can also be, but due to the company's use of the packaging time is too long, the original packaging so that consumers have a sense of oldness. At this time, the company should take the initiative to replace the new packaging.
The packaging strategy of this series uses this packaging strategy by placing several interrelated products in the same package. Such as Jiangsu's four famous wines - Yanghe Daqu, Shuanggou Daqu, Suqian wine, and Danyang sealed wine, they use this method to pack. This facilitates purchases by the purchaser and promotes the sale of the product.
Packaging Strategy The difference between this packaging and the series packaging is that the series packaging is the same type of product, and the packaging is a different product. For example, the packaging products such as travel kits, cosmetics boxes, foods, and health products boxes are all packaged.
Similar packing strategy This kind of packaging is a product produced by the same company or group company. It adopts the same pattern, approximate color, and common appearance characteristics on the packaging appearance. In particular, the CI image of a company repeatedly appears and forms a visual orientation. Deepen consumers' impression of such products and at the same time save the cost of package design for operating companies.