New Packaging Trends - New Sense Packaging

With the advent of the information age and the multimedia age, people’s creative desires and innovative psychology have been inspired indefinitely. Traditional packaging design constantly seeks new value-added points and breakthroughs in the drive of market economy and the renewal of people's ideas. New sensory packaging emerges as the times require. Different from traditional packaging design, the new sensory packaging pays more attention to consumers' psychological and practical needs on the basis of paying attention to visual communication. It starts from the visual, listening, smelling, smelling and tactile senses of the human senses. It is multifaceted and multi-layered. The development of the sensory function of consumers reflects the human-oriented concept of "people-oriented" in this era.

Since it is people-oriented, then talk about people's feelings. Consumers will have this experience: when buying a certain product, it is not just to see the packaging to buy, such as when buying food, often need to smell and even taste. Recent research in The New York Times shows that customers are very willing to buy products that they can see and hear. As you stroll through the supermarket, you'll see that many people will quickly smell the shampoo bottle cap before buying it, which is not surprising. Therefore, the concept of packaging design in the traditional commercial field, that is, packaging design, materials, modeling, packaging functions, printing processes, etc., is far from adapting to the market development needs of today's technology and highly developed commercial society of various media. Mr. Kurokawa Yasushi, president of the Japan Society for Physical Research, called the 21st century "the transition from the century of the visual age to the tactile age" and "the era of design embodying the characteristics of the body's senses." In the century that goes toward returning to nature and emphasizing people and things, we see that in Japan's packaging, the design of other physical sensory features such as touch, smell, weight, and temperature are increasingly valued and developed. Designers break through the point of view of integration of visual elements, break through the limitations and shortcomings of simple vision, attach importance to the original characteristics of human senses, and strive to develop many sensitive and instinctive sensory effects outside of vision, so that the design can reach people and The sense of harmony and design really feels.

Visual packaging

Visual packaging can be said to be the most common method of packaging design. Virtually all packaging designs convey the attention of consumers by communicating their visual first impressions. Therefore, our definition of packaging design is to protect the safe circulation of products, facilitate storage and transportation and consumption, and promote sales. It is based on the nature, form, and circulation intention of a specific product. It is a combination of art and technology through planning and positioning. The use of appropriate materials, shapes, structures, text, graphics, colors, and technical processing to comprehensively create the activities of the new packaging entity. The consumer's shopping process begins with an intuitive reaction, the process of which is: attraction - interest - association - desire - comparison - dependence - action - satisfaction. How to make consumers attracted by the packaging design of the product, which leads to the consumer's interest and Lenovo's desire to finally buy, the visual attraction to become the most important issue. In some commodities, the visual aesthetic level is almost the key to the success or failure of the product. From this point, we can see from the perfume packaging design.

In recent years, female consumers often consider fragrance and bottle design as the most important purchase considerations when choosing fragrances, and floral and fruity fragrances are most favored by consumers. In response to market trends, this summer, the new fragrance is not fragrant and fruity, and some tricks are being used to stimulate consumer spending on the outer packaging. Many manufacturers are also listed as necessary tricks; of course, there are only a few who have taken a different approach to neutral style. It is striking.

Continuation of the ANNASUI mannequin used in the previous doll's fragrance, 2004 AN! NASUI launched a new fragrance for I love dolls, inheriting the brand's consistent style of packaging. In addition to the doll's shape, the design of the bottle is amazing. The color is changed from a dreamy pink peach to a matte white. It is quite innovative. The doll also decorates many things on the hairline. Small daisies and butterflies, cute full! Like the ruby-like, bright red lips that make one want to be a pro-zee, it is full of pure and sexy style. The outer box is covered with diamond-shaped lines, flowers and bows, which is a new texture.

Based on the three major fragrances from Estee Lauder – Huan Xie, Deep in My Heart, and Beautiful Fragrance, the new 2004 Xiahua Huayu Perfume Series meets the needs of the season with a new formula of light and refreshing skin, plus an innovative packaging concept. The image is again younger! What is special about its creative packaging is that the perfume is placed in a neon plastic bottle, and it is bundled with a blooming flower around the bottle mouth. After the fragrance is removed, the neon plastic bottle can be used as a vase. Bottles of flowers can also act as hair accessories, so that perfume can be more practical, it can be said that it is in line with a new consumer trend.

At the moment when the heavy winter clothes are about to fade, Gaultier introduced a bottle-shaped CLASSUIQUE rock star 2005 spring limited edition perfume. What makes one eye-catching is that the shape of the bottle is a perfect bust that makes people feel sexy even if they don't have time to spray perfume. In fact, this design is a bit like the classic Madonna concert at N years ago. The classic perfume wearing an old-style gold-lined quilted tight-fitting corset will be placed on a podium. The hypnotic concentric circles will show off the perfect and firm bust. The body's shape will be wrapped in the piping and creases and the embroidery In the middle, but with a particularly elaborate large zipper, you are invited to explore the perfume....... You said, do you think the whole person is sexy?

Compared to the perfect shocking visual enjoyment of the women's perfume packaging, the men's perfume packaging is also in terms of texture. In the last century, Givenchy launched a new style: charming citrus perfume for men, designed by Givenchy's famous designer Serge Mansau. Modeling reflects the spirit of [PI]: continuous learning and exploration. The sculptures on both sides, irregular density, and amber-based colors all make [P1] stand out and stand out in many men's fragrances.

Smell

At present, olfactory packaging can be said to be the most eye-catching member of the new sensory packaging. The “smell package” used on high-end gifts adds to the appeal of the product. Rubbing aromatherapy technology is no longer a new technology for the printing industry. However, there are restrictions on stimulating readers by putting scented cards in magazines. Although some companies are using this technology, there are still some new technologies that break through the conventions. They will combine olfactory packaging with the fragrance advertising and direct mail industry.

Careful attention is paid to the printed products such as children's books on the market, and it is not difficult to find traces of fragrance inks and temperature sensitive inks in the packaging. They have the function of wiping out and exuding aromas and discoloration when exposed to heat, which can cause people, especially Children's interests. This effect is produced by scented inks, which can include lavender, roses, strawberries, strawberries, and the like. Like figure one, it can produce strawberry aroma pages. In general, if you do not rub it regularly and don't let the sun shine directly, the fragrance of the ink can last about one to two years.

Proctor & Gamble Company uses rubbing incense technology to give his toothpaste packaging, product direct mail ads and magazine ads to add flavor. UnileverGermany uses the friction aroma technology created by Scentisphere to add flavor to the packaging of certain products. Only when these areas are rubbed will the scent be released. The company hopes to add the taste of the product to the package as needed, thus avoiding the customers directly opening the package to smell it.

The U.S. military is trying to use the fragrant package created by ScentSational. ScentSational is a packaging development company based in Pennsylvania. The company has invented a method that can directly add FDA-proven fragrances to food and beverage packaging, and can also add flavors to the packaging of consumer products. The US military hopes to use this technology to equip the military with food production packaging, thereby encouraging soldiers to eat more food on the battlefield. NutriSystem is a catering company that hopes to use this technology to attract customers to drink the water they provide every day. By making a plastic bottle and burying the fruit's taste (lemon, peach, or strawberry) in the cap, the company has become the first commercial user of the rubbing technology. After 30 days, the thick scent will evaporate, but the water in the bottle will also bring a bit of fruit without heat, sugar and preservatives.

There are also some other businesses are ingenuity, to extract the smell of internal products to attract guests, such as toast, barbecue, chocolate or fruit odor, the extracted odor is integrated in the adhesive or paint, so that the entire package is full of attractive taste . In this way, a link can be established between the product and the consumer. Manufacturers of potato chips add the taste of potato chips to the packaging materials of the products to prevent the taste of potato chips.

Coca-Cola has once done a promotional campaign, hiding a winning message in the shrink film label of the product. Consumers must buy Coca-Cola products and store them in the refrigerator to know if they are winning. This is because the label is printed with temperature-sensitive ink and can only be seen by the human eye when the temperature drops to a certain level. Noticed.

Tactile Packaging Tactile packaging involves the packaging of materials and textures, where traditional packaging design ideas and modern ergonomic principles are combined. The traditional packaging design also pays great attention to the modeling and materials, but it is only limited to the materials matching the contents of the package, the choice of paper, the improvement of the printing technology, and so on. Now that the designer's ideas are further broadened, the use of human touch and styling in combination with the humorous and interesting product packaging developed by the people is brightening.

In the world cup in full swing, this World Cup sexy mouse is also hotly baked. Using the touch of the human hand and the clever combination of sexy, the left and right keys of the mouse are the left and right breasts of the girl, and the slender waist is in accordance with the position of the human hand. It is both ergonomic and ingenious.

In addition, the extensive application of the sanding process in alcoholic and cosmetic packaging containers, the surface is characterized by the combination of a delicate and delicate touch like human skin, and a metal rigid visual appearance. At the same time, there is a rich variety of light-looking plastics, natural materials with a warm feeling of the earth. Created many "general textures" that include visual and tactile sensations, which have inspired the design trends.

Hearing package

Hearing packaging is currently relatively rare on the market and is used in children's products. When customers pick up the product, the outer packaging will make music or strange sounds to attract consumers' attention. Because children are very sensitive to stimuli and new things, this design can diversify the development of children’s intelligence and is loved by parents.

In addition, with the continuous expansion of the concept of packaging design, some scholars believe that under the prosperous market economy environment, brand concepts, fashion consumption, cultural concepts, online media, lifestyle, and singers, film and television stars, etc. It is not an area covered by packaging design, and there is reason to believe that the category of content objects in packaging has undergone tremendous changes from tangible products to intangible concept spaces. Therefore, we need to reconsider and think about new forms of modern packaging design. New ideas to meet the needs of the market economy, that is to say, to redesign the packaging, that is, to reposition the concept of packaging.” Under this premise, many people explored another form of auditory packaging, that is to use Media, music and other forms of advertising products, this form of packaging deeply buried in the minds of consumers, the most famous example is the "brain Platinum." I believe that everyone will see this name, and the music in the head will say "I won't receive gifts this year, but I will receive melatonin this year." This kind of hearing packaging has actually been closely linked with advertising and media, and has become a new area of ​​cross-development. This is also in line with the new trends of our era: finding intersections in two seemingly unrelated fields, looking for possibilities in mutual reference and integration, ecological aesthetics, and cultural studies? u8943. Now hearing packaging in packaging design is sure to take A more sophisticated step.

In this ever-changing era, packaging is no longer just