Mooncake: Design Thoughts of "Original Month"

I remember an old children's song that sang "August 15th, Ming Ming, Grandpa Mooncake for Me, Mooncakes for sweet and fragrant, a heart for a moon cake." The song is so vivid and close to life, now, I am afraid that there are not many people who have been playing moon cakes with themselves, and even moon cakes for moon cakes have been sold out. I have collected dozens of them. I heard that China’s Zhao Shichun’s collection of hundreds of them is really a big one. It is said that there are more people than he receives.

I have been collecting for some time, but there is no theme, people say "specialized surgery", I am afraid it is a miscellaneous family, this is my collection of purpose, I mainly to improve my cultural practice, and thus help the design, I have collected all kinds of things. As long as it is something I can buy, rare, past folk fun, I saw the idea of ​​Amoy, and now I have a few house collections.

When I was collecting things, I just liked it and didn't think about what it was used for. But I really used a lot of things that I used in the design. The design of the "Prime Month" was an example. The moon cake model was received for several years. I saw the above. The patterns of children, peaches, lotus seeds, etc. just liked it. Later, the customer asked me to design a moon cake design. I thought of this element. People said that long-term accumulation was accidental and it was true. The design of the "Prime Month" is viewed from above. The moon cake molds are laid flat in a frame resembling an eight-treasure chest. The shapes and shapes of the cakes are different, and they are shaded with rough paper to give people a primitive and natural appearance. The feeling of the partial glazing of the mold and the striking effect of the convexity increase the vividness of the moon cake mold and the vividness of the bumps. The original meaning of the moon symbolizes the “full moon,” as if each of the cake molds is talking about a hundred years ago. An old story of his and his master gives people endless associations and attachments...

I began to collect, because of my own chance, when I went to the flea market, I wanted to find some out-of-date magazines as design elements. I was running into a stalled Henan woman. There was a bronze brick in Sanxingdui. It was an exaggeration and vividness. She said fifteen thousandth. I knew it was a fake. I casually replied one hundred and five sentences. I did not expect that she would say that one hundred and five would be sold to you. I think I said I was talking. Did not want to buy, but now also had to buy it.

Since then, I have been buying a lot of antiques as if I have been fascinated. Now it seems that most of them are fake. As the saying goes, “Losing is a blessing.” Although I bought fakes, I also learned a lot from them. The traditional Chinese culture has broadened the horizons and improved the practice. It has greatly improved the collections and designs that followed, and many themes, concepts and patterns originate from these collections.

If you say that day, you walk into Beijing Seiko or Dalian Seiko Design, you will see the traditional things everywhere, dazzling, I do a lot of design, do a lot of graphic design, design moon cake is really a novice Did not do, first come to practice, a lot of foreign appearance, but the overall point of view, the first practice to get children to be recognized by the market, such as Daoxiang Village, Haolilai, Wei Duomei, Guifa Xiang so many Chinese cake shop are selected With my variety of designs, the work was named the National Food Packaging Design Innovation Award and was also named as the consumer's favorite design award. Everyone unanimously believes that my work has a strong Chinese cultural connotation and has rich traditional features. The subject matter is that the moon cake industry has never been shown before, giving people a powerful feeling and a refreshing feeling. If the design is successful, it is the result of my continuous collection of traditional things.

Author: Han Yuchun

Reprinted from: Oriental Bake Network