Dean Warwick National Marketing Director Tang Yan
Xianghe Furniture City official website recommended search to read: Deville wardrobe environmental protection wardrobe Xianghe furniture
　　 [Reporter] Hello everyone, today we are interviewed by Mr. Tang Yan, National Marketing Director of Deville Wardrobe, Mr. Tang, Hello.
[Tang Yan] Hello everyone.
[Reporter] At the Deville dealer meeting held some time ago, Deville proposed the concept of "cultural wardrobe". Can Tang general give a concrete interpretation of this concept.
[Tang Yan] Yes, not only you, but also our peers and our users. There are many doubts about this cultural wardrobe. Our custom wardrobe is not a high-tech product, so the technical content is not too big. . Then we need to take a different approach in addition to quality and service, so we have added more value-added content. The so-called value-added content is three cultures: the first is charity culture, the second is sports culture, the first The third is Confucian culture. It spreads China's oldest traditional culture to every ordinary people's home and benefits everyone. This is the embodiment of our corporate social responsibility.
[Reporter] "Cultural Wardrobe" will eventually become a pan-panic concept that cannot be reached. How do we promote this brand promotion?
[Tang Yan] This piece is also a matter of concern to many people. However, in order for the cultural wardrobe to be truly established, there is a very strong system in operation behind the company. This year is the year to lay the foundation for building a cultural wardrobe, and then we will increase investment in research and development. In the near future, I believe that everyone will see a veritable cultural wardrobe. In addition, the purchase of Deville's products, the gift of value-added will follow, this is a gift of cultural wisdom, because it involves commercial secrets for the time being, we are also not convenient to disclose the core competitiveness of this aspect. But we are sure that different consumers will experience different added value when they buy our Deville users.
[Reporter] "Environmental protection, energy saving, low carbon" has become the mainstream nowadays. How will Deville improve from the concept and technology?
[Tang Yan] Deville custom wardrobe sales are so good, it is because of its environmental protection, because it solves a lot of formaldehyde content is not standard, not environmentally friendly, and there is no smell, for this reason, so our wardrobe can Rapidly popularize the market.
[Reporter] How does Deville's wardrobe shape its own corporate image of integrity in the hearts of consumers?
[Tang Yan] Many consumers are particularly worried about corporate integrity, and how do we do it? First of all, we are very careful about the training of terminal operators. In the industry, the proportion of our training is far ahead. Secondly, we have strict requirements for dealers, and all violations of the principle of business integrity. Once there is a consumer complaint, the company will first punish the dealer without asking the reason, regardless of the result, and we have implemented it in all dealerships at the dealer conference. There are many dealers who have objections, but we will never play emotional cards and will strictly enforce them. We really can afford the words "Deville".
[Reporter] I heard Mr. Tang’s commitment to integrity, and our consumers will definitely use it with confidence and buy it with confidence.
[Reporter] Nowadays, many domestic enterprises are aiming at the concept of “whole homeâ€, gradually entering the cross-line marketing from professionalism and starting to take a diversified road. After 6 years of development, Deville is now in the forefront of the wardrobe industry. Will it expand into new industry sectors in the future?
[Tang Yan] Deville originally proposed to only make wardrobes, but with the development of the market, the product structure needs constant adjustment, that is to say, when the market needs it, we do not reject the road of diversification.
[Reporter] After 10 years of development, custom wardrobes have matured in China. This year, many well-known domestic enterprises are similar to Wrigley Sanitary Ware, and Midea Group has begun to enter the wardrobe industry. How do you think about this phenomenon?
[Tang Yan] I think that if the products of the market want to spread to thousands of households, more people must enter the industry. Peers are not a family, peers can be the object of learning from each other. However, the threshold of this industry is no longer how strong your funds are. How old you have done in other industries, because the wardrobe industry is not like an assembly line, not repeating the same products. Every product in the custom industry is a new product, because each homeowner has to customize the wardrobe is not the same. The core of the company is the management of the company. We promote the three-way management: the first management standardization, the second sales model, and the third service star. Therefore, it is very necessary to require management. In this industry, who can really settle down, we can wait and see.
[Reporter] But their coming in will definitely have an impact on your performance?
[Tang Yan] It doesn't matter, a cake is too big, and one can't finish it. You need to share this cake together. Therefore, if the industry wants to thrive, we need everyone to promote it. I personally welcome these companies. joined.
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