With the arrival of various festivals and industry events in the furniture sector, a wave of promotional activities has swept through the market. It’s no surprise that home stores and furniture brands are all vying for attention in the Year of the Horse, offering promotions such as “minimum discount,†“buy one get one free,†“buy furniture and get appliances,†and “insured for six months.†These eye-catching deals flood consumers with offers, but how can buyers stay calm and avoid falling into the trap of exaggerated discounts?
**Check the Brand, Be Careful – Don’t Be Fooled by the Cat**
For those who prioritize quality, brand reputation is often seen as a guarantee. Whether you're buying a sofa or a mattress, choosing a well-known brand can provide peace of mind. However, not all sellers are honest. Lao Wu, an experienced dealer in basic decoration materials, shared that it's common to see high-quality products displayed in stores, only to be replaced with substandard ones during delivery. He advises consumers to inspect the product upon delivery and ensure it matches the sample they selected. Also, when making payments, always request a formal invoice and clearly note the model number on it. This will help protect your rights if the product turns out to be different from what was promised.
Industry experts also recommend purchasing branded materials from large home stores. Even if a product turns out to be faulty, the mall’s financial strength and operational support can significantly ease the process of claiming your rights.
**Big Gifts, But Are They Worth It?**
The trend of generous gifts has become more prevalent in recent years. In the past, you might have received rice as a gift, but today, branded home appliances are commonly offered. But do these gifts really give you value for money?
Not necessarily. Mr. Wang, a marketing expert in the home industry, explained that many consumers are drawn to the gifts rather than the main product. This psychological tactic influences their purchasing decisions. Some retailers take advantage of this by offering gifts that don't actually add real value. For example, a custom furniture brand once offered a 32-inch LCD TV worth around 1800 yuan when customers bought a 30,000-yuan product. However, if the customer didn’t need the TV, the store still made a 6% profit on the total sale. Consumers who buy just for the gift may end up paying more than necessary.
**Online Shopping Isn’t Always Cheaper**
Many believe online shopping is cheaper, but that’s not always the case. A multi-layer solid wood product, for instance, was priced at 179 yuan per square meter on a Tmall flagship store. However, when checking in physical stores, a salesperson revealed that a 3·15 promotion had already lowered the price to 159 yuan per square meter. The brand’s Chongqing representative confirmed that physical stores remain the core sales channel, and online prices aren’t always lower. Additionally, product images online may not accurately reflect the actual color or quality due to lighting and angle differences.
**Beware of Price Games**
Consumers often assume that special offers in hypermarkets are genuine deals. However, some promotions are just tricks. For example, a toilet priced at 3,146 yuan was advertised at 999 yuan, and a bathroom set that normally costs 9,329 yuan was sold for 2,999 yuan. A local dealer revealed that the actual selling price of sanitary products is often much lower than the listed price even during regular times. Buyers should compare the actual selling price rather than just the marked price to understand the true discount.
Some specials are also misleading. A tile dealer mentioned that deals like “9 yuan antique bricks†or “8 yuan polished tiles†are usually limited, with each household only getting a small amount of discounted coverage. The rest is sold at full price. These “specials†are often just bait to attract customers.
In short, while promotions can be tempting, it's essential to stay informed, compare prices, check product quality, and think critically before making a purchase. Smart shopping means knowing when to say yes and when to walk away.
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