Tianhe Real Estate Wang Zhenhua: Good quality, good natural reputation

"Good man, full of courage" - Wang Zhenhua, chairman of Tianhe Real Estate Group. To be honest, the reporter really can't think of any words that are more suitable for this legendary figure in the Jiangxi home furnishing industry than this one.

In an era when wisdom and talent are no longer "rare things," "Dare to dare" is the necessary factor to truly determine a career. In the past, the young Wang Zhenhua swayed with a swell of blood in his bones, letting him out of the small world of his hometown, and sincerely and fearlessly integrated into the tide of the city "mercenary."

Today's Wang Zhenhua is no longer the "hair boy" of the year. Whether it is his social experience or wealth accumulation, it is no longer the same language - there will be many stories on this road! Yes, it is him, after leaving for many years, still let the "father of the Chinese national costume" Yu Jingzhen cherish the triumphant mind; that is, when he has a team of more than 100 people to ride the capital, creating tens of millions of output value for the company every year, Unexpectedly faded out of the scenery, resolutely returned to Nanchang to start a business; that is, when his peers are not optimistic about his founding home improvement company, "Cong Yi Lou" has risen and started to build a decade The development legend of home improvement business!

Wang Dong from "Fan"

Starting up - passionate casting, passionate years

Recalling the youthful years of hard work in Guangzhou, Wang Dong’s rare “not calm”, the passion of “the newborn calf is not afraid of the tiger” has leaped to the eyebrows, full of pride and joy in the corner of his mouth: “That is me. The most exciting time!"
In the 1980s and 1990s, the trend of the times was born for gold rushing or for fame and fortune or for the unspeakable courage - south, stirring the blood of countless dreamers! Among them, Yu Jingyu, from Fengliangshan Village in Wuning, Jiangxi, said that he would build a brand for China. In the early 1990s, he came to China with a group of people and this dream to start a business. In just a few years, he not only rounded his dreams, but also led to the prosperity of a region and the development of an industry. His name "Yu Gong" and the brand he founded called the Pearl River Delta, and even more called China.

In the fast-growing China, there is no miracle that can't be created. Just like this group of people from the Wuning Mountain area, through the mutual help and mutual enthusiasm, it has established the position of Jiangxi Wuning in the Chinese national equipment industry , covering the whole country. More than 100,000 renovation troops have already occupied one-fifth of the total population of Wuning County. Therefore, Wuning is known as the “hometown of decoration” in China and has become a “holy place” in the eyes of many decoration people!

Wang Zhenhua, like Yu Gong, is a Wuning Shanbei person. Therefore, in 1996, he resolutely went south to Guangzhou and joined the decoration system of Yugong. At the beginning, he started from handling materials, picking sand, working with the construction site, etc., and speaking directly, is an inconspicuous handyman. At that time, most of the buildings did not have elevators for transporting goods. Sometimes the porters needed to carry a large piece of core board to climb up one floor, whether it was 20 floors or 30 floors... Don’t look at Wang Dong Nowadays, handsome people can't see the age, but they also flow through the blood. Speaking of this is only the end of the experience, people of that era have experienced more or less hardships - but among them, Wang Zhenhua stands out.

Hard work, smart and eager to learn, coupled with the unique courage, let him win the job opportunities of the engineering department, business department and other important positions, can be said that one person has multiple positions. Those who are good at seizing opportunities will never be treated badly. Soon after, he was promoted to the supervisor of the engineering department and the manager of the skilled workers. Wang Dong proudly talked about the days of the project, because his construction site can always be rated as a model project, highly respected by the owners and the company. Every time he does one thing, he can always do his best, not only learn faster but also do better. The outstanding performance makes Yugong praised, and it is a model for the company and the industry. It has caused me to remember this "high foot" for many years.

Tasting and reading - Wang Dong is one of the few hobbies

Cheng - merit to nature

In the year of 1999, an excellent opportunity came unexpectedly - the person in charge of the Huayi taste decoration of the Yugong decoration system was openly selected by the Beijing branch. Wang Zhenhua did not hesitate to sign up. There are 5 or 6 people involved in the competition. On the qualifications, he is inconspicuous. However, he did not expect that he passed the overwhelming advantage. In this way, in the short period of three years after entering the Yugong decoration system, Wang Zhenhua has become the "Bangjiang Daxie" in charge of Beijing's important town!

The so-called "exciting" is probably the sour and bitter taste in the blood and tears. From the endless efforts, it is easy to "play" in the pain and happiness. Recalling that year, Fenghua Zhengmao is in his arms, and he can still be glorious when he turns gorgeous!
If you meet Wang Dongping, you may think that he is a bit "cold", but after many conversations, he can't help but be attracted by his "hot". This kind of enthusiasm comes from the exquisite duty of Yiwu Yuntian, from the open-minded wisdom of pointing to the mountains and rivers, but also from the true nature wrapped in the "cold".

After the successful election, Wang Zhenhua took over as the general manager of Beijing Huasheng Taste Decoration. At that time, he was only in his twenties, and he led a team of more than 100 people with outstanding craftsmanship, cutting-edge design and complete. Management service, Yujingcheng, has achieved an impressive annual output value of tens of millions.

As a general rule, Wang Zhenhua's life trajectory should be like this: the general will enter the phase, first the branch manager, and then return to the head office to hold the important position. However, Wang Zhenhua is not born to be a person who plays cards according to common sense. When many people felt that he could not give up the business that was booming and Beijing, a city with unlimited appreciation, he chose to return to the sub-developed city of Nanchang and start his own business. Dare to give up the status and wealth at your fingertips, Wang Zhenhua, this guy, he did it!

Staff training organized by Tianhe Real Estate

Turn - a heroic dry cloud

   On April 28, 2003, Wang Zhenhua and his friends and relatives raised a total of 300,000 yuan, and the "cluster floor decoration" that assembled the power and mind of everyone was born. It is said that the name " Cong Yi Lou" is profound: all the founders, everyone's heart, everyone is united to build a "building" of a business. In fact, the Nanchang home improvement market at that time already had a classic decoration with high consumer awareness, a star decoration, a full house decoration, a gold and silver decoration, etc., and not many people were optimistic about one without resources and two without the brand. ". However, in just a few short years, the decoration of the first floor has grown from a team of more than a dozen people to the scale of thousands of people. The innovation of bold creativity and the focus on design talents and quality services have made it famous in the design of villas. Recognized by industry and consumers. In 2004, it was rated as the top ten decoration brand in Nanchang, and the dazzling honors such as “Integrity and Harmony and Entrepreneurship Advanced Unit”, “Home Decoration Standard Service Enterprise” and “National Mainstream Media Trusted Home Improvement Company Brand” In 2008, it became a well-known brand in the national equipment industry and passed the ISO9001: 2000 quality management system certification. Today's plexus floor decoration ushered in the 10th anniversary of the brilliant celebration, who can think of a team of more than a dozen young people who had returned from a young man who had come back from the field to do a good job, still doing so arrogant and sultry, won the peers The admiration of the recognition and the trust of the owners, from no one knows no one knows, the miracle makes the pride and aspirations hold a full of!

The first floor of the plexus is decorated for ten years.

He-three-legged auxiliary layout expansion

When Yu Jingyi ignited the ideal blueprint for the “living brand” in the north and south of China, the ideals of this industry will also grow. Where can I see the Wuning people? The decoration industry and the Wuning people are inextricably linked, so the decoration industry in Jiangxi has never lacked the high-spirited people of insight, but the backward overall environment and thinking concepts are constantly constrained, and it is necessary to make a difference in this soil. It's really not an easy task.
Since the establishment of the first floor of the Cong, the competition has been ubiquitous. Until today, there are no more than one hundred large and small decoration companies in Nanchang. At the same time, there are still some resources or companies that have come to the fore. They still appear like mushrooms, and it’s really necessary to establish a firm foothold. Do not take the usual path" - far-sighted, determined to innovate, Wang Zhenhua and his partners have begun to strategize.

In 2005, Wang Zhenhua sharply and boldly launched the “multi-brand strategy”, which is to effectively and professionally divide the customer groups to provide more sophisticated services. Therefore, Jiangxi Yingtai Decoration Engineering Co., Ltd., which provides decorative services for mid-end customers, came into being. At the time, there were few buzz on the Internet, or bricking or questioning, and few supporters. However, in the past seven years, Yingtai has maintained a simple and transparent attitude and focused on the quality of the project. Its “Blue Ocean Project” is favored by the owners. Nowadays, its creatively launched “small-selling home improvement” presents the functionality and design sense of the overall home product in a more complete way to the customer, allowing customers to more intuitively understand their own home decoration. Its excellent performance and innovative ability to pursue excellence have won an irreplaceable position in the hearts of customers. The brand appeal of “good quality, natural and good reputation” has been deeply rooted in the hearts of the people.

The successful implementation of Yingtai Decoration has made Wang Zhenhua's “multi-brand” operation more confident. Therefore, a “Shangmei Decoration” centered on “economical decoration” was born again and won in a very short time. The trust of low-end and mid-end customers has increased sales.

In 2007, Tianhe Real Estate was formally established. Its three decorative companies, including Congyi Building, Yingtai and Shangmei, have both internal optimization competition and accurate positioning and organizational structure, covering almost all divisions of decorative groups. In fact, many decorative companies are now on the road of “target customer segmentation”. Many large domestic decoration groups have done this, but in Jiangxi, Tianhe Real Estate’s attempt is to go ahead, showing Wang Zhenhua’s market trend. Judgment is keen, and the courage to "be the first to be the best in the world" is even more commendable. At this point, the reporter really admired Wang Dong’s courage in “eat crabs”. This year's home market is more severe than ever, but Tianhe Real Estate's “three-legged complementarity” model is obviously more risk-resistant. I believe that in the future, Tianhe Real Estate is very exciting!


Wang Zhenhua: Starting from the transition room

Tianhe Decade Industry Seminar

In the history of the development of TRW, 2004 was a crucial year. After one year of establishment, Congyi Building opened its first branch in Ganzhou, Jiangxi Province, and successively opened “Congyilou” and “Yingtai” in Shangrao, Ji’an, Xinyu, Yichun, Jingdezhen and Hainan Haikou. Decorative branch, the market of the city is more backward than Nanchang, there is no competitive formal decoration company in the locality, which is a very good opportunity for enterprises who want to become bigger and stronger, not only can enhance their reputation. It can also grab a "cake" for the future market.

{Page: Tianhe Real Estate Wang Zhenhua: Good Quality, Good Good Word of Mouth}

Wang Zhenhua: Starting from the transition room

The first floor of the cluster is decorated with European lines.

The success of the expansion of the territory shows the unique vision of the market for decision-makers and the tactics of strategizing. Many companies do not lack the opportunity to grow and develop, but they can really do or have a firm foothold. It is the decision-making of leaders. It requires more talented and talented people and teamwork. At the same time, it is also necessary to use resources. For entrepreneurs, they must know more about the favorable opportunities and favorable resources. Obviously, Wang Zhenhua is very Good at this.

What is exciting is that Wang Dong has never stopped the road of innovation and enterprising. On his entrepreneurial road, he always brings surprises to others. In February 2008, the first overall establishment of Central China was officially established. Once again, the Home Experience Center will push the first floor of the crest to the crest of the decorative trend. The experience pavilion integrates the whole kitchen, bathroom, floor tile, interior door, cloakroom, home accessories and other products, and integrates resources with international vision and optimized high-end fashion design, breaking the traditional decoration mode and bringing it to the owners. A new experience and feeling. The decoration of the first floor of the unconventional cluster has undoubtedly become the "leader" leading the development of the decoration industry in Jiangxi.

"There is no long-term concern, there must be near sorrow." This sentence is very appropriate in the business of the company. The company that can be bigger and stronger often wants to do it in the future of five years, ten years or even longer. In the face of meager profit, the forward-looking people have already pocketed the key markets of the future.


Wang Zhenhua: Starting from the transition room

Employee development training


Wang Zhenhua: Starting from the transition room

Taro, eat pickles


Wang Zhenhua: Starting from the transition room

Zhongzhichengcheng re-takes Long March Road

Wang Zhenhua: Be a respectable company!

   From obscurity to fame, from no one to the worship, and the acquisition of various new interests, many entrepreneurs are lost, or lost their original direction and vision, or lost the true heart, in fact, This is not right or wrong, but if you have a true thought, you will always feel gratified.

An old employee who once worked on the first floor of the Cong was seriously ill this year. The first floor of the group took the lead from the leadership to raise donations. In just a few days, he sent tens of thousands of dollars in lifesaving money. The love of the people on the first floor of the village is not only reflected here. Earthquake donations, rural support, public donations, etc. can all see the people on the first floor. As they grow stronger, they become more and more serious as a big company. A sense of social responsibility that should be there.

In Wang Dong’s view, if a decorative enterprise wants to achieve long-term development, it is the sense of responsibility that bears the brunt of it. It must set off the responsibility for the customer to the society and be a responsible enterprise. The second is quality. If you do this, quality is life. Only when the quality is good enough can stand the test, can you really stand still. Then we must be kind to the employees, strive to improve the quality of the employees and broaden the development prospects, and treat them as a family. The abundant field training on the first floor of the village, such as the long march, the military expansion, and the creative collaboration, all reflect Wang Dong’s painstaking efforts in team training. He often said that "people are forced out", and only by constantly pursuing continuous breakthroughs can motivate people's potential. The vitality of a company can last for a long time. His ideal enterprise does not mean how much money is earned or how big it is, but rather A respected and desirable company.

Tianhe Real Estate has been developing for nearly ten years. Wang Dong’s entrepreneurial road has been nearly ten years. When the time has passed, the initial heart is still there, and the beautiful vision will have more exciting ones and another “ten years”!


General Manager from the grassroots level - Visiting the industry's peak decoration, general manager of Nanchang Company, Cai Xia

Everyone has to be "sweet"


General Manager from the grassroots level - Visiting the industry's peak decoration, general manager of Nanchang Company, Cai Xia

Loving Wang Dong

General Manager from the grassroots level - Visiting the industry's peak decoration, general manager of Nanchang Company, Cai Xia

The daughter turned her eyes and said: "Small, I saw it early!"

Editor's note:

   "He is very fashionable, he will wear jeans with polka-dot shirts and hand-grained shirts." This is a playful compliment from Wang Dong in the industry. Wang Dong is not only fashionable, but also not as cool as the appearance. In fact, he is very kind and just doesn't like socializing. When talking about the decoration industry in Jiangxi, he will give an angry person who is not responsible for the industry, and often wants to do something for the industry. This is very rare. In just a few hours of conversation, Xiao Ji did not dare to say what kind of person Wang Dong is, but for those who are working hard in this industry, his entrepreneurial experience and ideas are indeed worth learning. What impressed the reporter most was the "squeaky" strength of Wang Dong, which was the courage of extraordinary people. Of course, the art high people are daring, and only when people have the real talents, the courage of people will become a weapon to promote their take-off.

Finally, I sincerely wish that Wang Dongyong, who is "cool, handsome and very thoughtful," is young and sincere, and hopes that his career will grow bigger and bigger!

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