The furniture industry is increasingly competitive, and environmentally-friendly furniture brands are on the trend.

It is well known that the competition in the furniture industry is becoming increasingly fierce. Xianghe Furniture City is constantly pouring into many new brands, the expansion of channel models, the influence of brand cross-border, the strong involvement of foreign capital... Facing such a fierce environment, each The pressure on furniture companies can be imagined.
After the wave came to the fierce, according to industry insiders: "In the 10 years ago, the turnover of a single activity of a family business is a common situation. Nowadays, the home improvement group purchase meeting, the old company can deal with 10 orders, it is rare, and sometimes even a single order. It is quite puzzling that in this severe market environment, the new home market is still emerging in recent years, and some new home brands are often seen in some real estate activities. I can't even name my name."
Environmentally friendly furniture leads the new brand of home fur industry Xianghe Furniture City
With the continuous development of the society, the development of the home furnishing industry is also undergoing constant changes. People's lives have been inseparable from the development of the home furnishing industry. Recently, the home green environmental protection leading brand has emerged, and the new standards of the home furnishing industry have been established. Aroused the attention of many people.
Green and environmentally-friendly furniture refers to those furniture based on the ecological industry, which are reasonably developed and made of natural materials, can meet the specific needs of users, are beneficial to users' health, and have high cultural heritage and scientific content. Among them, the most representative are Huafeng solid wood furniture, federal solid wood furniture, Nanyang Hu, Huari solid wood furniture, double-leaf solid wood furniture and Other brands. The reporter visited the Daming Palace Sanqiao Store on September 3 and found that environmentally friendly furniture is very easy to eat in the home market. A brand salesperson told reporters: "Now most consumers will pay attention to environmental protection, although environmental protection is not the first consideration, but More and more consumers are asking."
The former wave should lead the development of the “post wave”, but the “front wave” also has its own advantages. It can be called “front wave”, and it must have a certain market share. This is an advantage that “after wave” does not have. If an old brand home enterprise wants to survive for a long time, it must first keep its existing market, and it cannot satisfy the existing stability. It must seek new breakthroughs on the premise of word of mouth and quality.
Moreover, how the old-fashioned home furnishing enterprises accurately locate the market and determine the marketing direction is another key to determine whether they can follow the trend. If we can grasp the consumer psychology of the target customer group and follow it, keep up with the pace and trend of the times, and thoroughly understand the main line of consumption that is “what is needed”, and fear that “post-wave” will emerge? Xianghe Furniture City
Intense competition is the normal state of the market economy. In the current stage of increasingly fierce competition in the home furnishing industry, as long as we can seize the opportunity and continue to innovate, consolidate our reputation and even drive the trend, we will be able to lead the way in the home industry market.
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