With the improvement of technology and people's living standards, the home furnishing industry has continued to develop. In recent years, we have seen such trends appear more and more:
O2O is the trend of home e-commerce transformation
For home building materials companies, “O2O†is a trend for enterprises to transform into e-commerce in the future. Through e-commerce, consumers can easily collect a variety of suitable products. On the basis of e-commerce development, the functions of traditional specialty stores will be more comprehensive.
Composite distribution channels will continue to exist
In the future, the composite distribution channel will continue to exist, and the traditional consumer market will continue to exist, but with the development of the Internet, it will bring changes to the traditional channel. And as competition intensifies, price instruments will become weapons and accelerate the reshuffle of the industry. The dealer's profit margin will be compressed.
Market warming trend is obvious
At present, the price increase of home building materials has caused the phenomenon of “goods hoarding†in some enterprises' dealers. However, there are good products that cannot be sold, so they can only reduce prices. However, although the industry is affected by price increases and price cuts, the trend of market recovery has not been hindered. On the one hand, as sales demand has increased, and the country has accelerated the process of urbanization, the development space of the industry has On the other hand, all enterprises are seeking effective measures to cope with price increases and price cuts. The development of the industry is difficult but hopeless.
In the future, the individualization of corporate brands needs to be strengthened, and maintaining the brand's bargaining power and highlighting the characteristics of the brand is the only way for future home building materials companies to maintain profits. At present, many home building materials companies have multiple brands, which is not conducive to communication. When there is no food to eat, it is necessary to cut the brand.
The era of refined branding is coming
At present, the brand management of the home building materials industry is still the traditional "extensive", and the future must be the "fine" brand. The development trend of home building materials brands is not strategic when planning brand structure, and even some brands have no need to exist. Therefore, I believe that only when the strength of the enterprise is strong enough can we develop a multi-brand strategy and achieve mutual coordination among multiple brands.
In terms of the current status of the industry, the current brands of home building materials companies are mainly common, lacking personalized brands. The experience in managing brands has not yet matured. There is no subdivision of the consumer groups that the brand bears. Enterprises do not understand the market and are “hard†brands for the brand.
Custom home is the direction
For the direction of the future market, "custom home" will be a direction, but I think the customization needs in cabinets and wardrobes will be higher. In terms of consumption patterns and consumption patterns, the market will rely on the home improvement company's entire package will be higher and higher, so similar scale customization can achieve large-scale production, so the relative personalization is relatively easy to achieve in the current market. But whether it is customized or not, in the future, home building materials companies need classic products. Nowadays, the market is all "no-name army", what is needed is more brands with original ability.
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