Product Culture Packaging

The product is alive, and this vitality continues to be determined by the constant updating of the product. The conception of the position given to the product by the company's people does not all come to an end. There will always be some or all changes due to the market impact, because between the manufacturer and the consumer, the opportunity for the manufacturer to “success” is only It is divided into half, this “half” includes the intrinsic quality of the product, the marketing of the product, and the packaging of the product. The essence of the product concept is the systematic description of the product composition structure around the unique benefits that the product brings to consumers. The most direct channel for consumers to obtain this information is the packaging of the product. Product packaging is also the most direct and effective way for companies to spread corporate culture.

The product packaging is a complete visual system. It not only reflects a loud brand name, but also has to understand the brand from the perspective of consumers. It includes the brand name, brand appeal, product features and product composition and other content, and let these content expressed in the most beautiful form, give consumers a certain degree of visual beauty, so as to effectively stimulate consumer purchasing behavior. For example, to buy a product, when you enter the mall, you will at first sight stay in the appearance and packaging of this kind of product, and the last one to buy home is often the first thing to look at. I remember for the first time to buy a mobile phone, I immediately saw the Nokia 8310, was attracted by its smooth appearance curve, elegant keyboard layout, although later picked more than an hour, but ultimately determined to buy or Nokia. For a product to be seen by consumers at first glance, it must be done on the packaging of the product. The original intention of the product packaging is to attract consumers, and now the meaning of "product packaging" has been extended, it should be a three-dimensional, comprehensive, full of distinctive brand image and corporate culture.

In today's increasingly fierce market competition, while revitalizing our products, we must continue to work hard on product and product packaging while expanding our products. We must integrate new elements and concepts into our products and integrate them into product development and packaging design. Every link, every detail. A product's design model from the very beginning to the final packaging process is like a complete system project, and product packaging is the final step of the project. Our previous packaging concept was beautiful, concise, and generous. Now, these concepts are not outdated, but for a modern consumer, such packaging is not enough. For example, to go to the mall to buy a toothpaste, the packaging of toothpaste is just a description of the trademark and the like, I think you will not be tempted, and now the packaging of toothpaste is not the case, different brands have different pursuit of ideas, Chinese medicine, whitening Type, fragrance, antibacterial, etc. The differences between these products and the personality of the brand are fully reflected in the packaging. Over the years, we have also revitalized our products and made great improvements in product packaging, mainly in the product's "black and white" (mainly black and white picture description, black and white text description) has gradually been replaced by "color": The series of kettle packaging from the previous paper card plastic bags, replaced by a smooth, bright shrink film and color printing plastic bags, some product packaging used beautiful, bright color box, and product packaging more diverse color , fashion, etc., all these have fully proved that our revitalization products are constantly pursuing progress and pursuing perfection on packaging. However, to really put products on the shelves to be able to rely on their own success factors to naturally "move sales", we have to improve our methods, change our concepts, re-examine the meaning of "product packaging," truly from product packaging to Cultural packaging.

Old products, we may wish to "change the look of the old", change the new clothes is a necessary way to prevent product aging, but also a visual update for consumers, dress can also make the concept of the brand constantly upgraded, but also means that the continuous improvement of product quality . In the promotion of some products, it is also possible to effectively use the packaging of the product and reflect the information about the promotion on the packaging, which also helps improve the success rate of the product. Now, more consumers choose to consume a culture at the time of consumption. If you go to buy a mobile phone, I think I will choose Nokia, consumers choose products, emotional cognition factors are very strong, behind the choice is the consumer's confidence in the brand, so that customers have a "tenure of life." This "lifetime system" is actually caused by the brand culture.

Incorporate intangible cultural packaging into tangible product packaging, so that products truly become the carrier of corporate culture. I remember one business person saying: Corporate culture is to earn money in a way that everyone recognizes. Making money is the greatest morality of the company. A company that does not make money will not be able to make commitments and responsibilities to its employees and it will not be able to achieve a true corporate culture. Corporate culture will be related to the rising space of the enterprise and the driving force for development, which will directly affect the market vitality of the product. With the rapid development of the knowledge economy, product competition, market competition, and enterprise competition will ultimately be cultural competition.