Packaging Enterprises Should Strengthen Their International Competitiveness (II)

Sixth, focus on marketing strategies, strengthen marketing competitiveness
Marketing is a series of activities that build bridges and bonds between companies and customers and maintain a positive interaction between the two parties. The success of corporate marketing has seriously affected the strength of the company's competitiveness. Domestic enterprises must make great efforts to learn the advanced marketing methods of foreign companies, use scientific marketing methods, make efforts in the layout and development of international markets, the construction of international marketing organization networks, and the establishment of technical and sales service systems. Strengthen the construction of the marketing team, make the marketing team become a lean team that integrates sales, promotion, information, and service, and become an important bridge connecting the company and the market.
VII. Focusing on brand operation and strengthening brand competitiveness
Brand is a strong foundation for forming the core competitiveness and market competitiveness of a company. The management level of the enterprise, the scientific and technological content of the product, the marketing level of the enterprise, the product quality, and the quality of the employees are reflected in the brand. Who can nurture the brand in the fierce competition, protect the brand, extend the brand, and master the market competition. The initiative will be able to remain invincible in the fierce market competition. Domestic companies need to create a brand name, have the courage to create a brand name, have the courage to create a brand name, create a brand through technology, and build a quality brand. Service licenses, advertising tree signs and other ways to implement the brand strategy, improve market competitiveness.
VIII. Focus on providing perfect services and creating service competitiveness
In the increasingly frequent exchange of information technology today, many products have extended from the competition of the product itself to the service, if you can provide users with fast, accurate and comprehensive after-sales service, often become a magic weapon for the company to win. If a company does not have a sound service system to support, even if the profits are higher, it is only a short-term behavior. It can be said that a perfect service system is a "centering pill" for manufacturers to channel providers, and it is a satisfactory answer for consumers. In particular, after China’s accession to the WTO, the internationalization of the domestic market and the internalization of the international market have made the service’s driving role in shaping the core competitive advantage increasingly prominent in the face of increasing homogeneity of product technology and rational consumption. Adapting to the development of the market situation, continuously sublimating service content, improving service quality, and expanding service coverage have become effective ways for companies to increase their competitiveness. Therefore, domestic companies must put their sincere services for consumers to the core position, and provide services throughout the whole process of investigation and consulting, product development, pre-sales promotion, sales guide, and after-sales service, and strive to improve service competitiveness. .
Nine, strive to adjust the organizational structure and build organizational competitiveness
Scale determines the degree of business development. Raising the degree of grouping, organization, and internationalization of enterprises and implementing intensive scale operations are inevitable trends in the development of modern enterprises and are also effective measures to enhance the competitiveness of enterprises. We have a low degree of organizational organization and lack of cohesion. We do not have a major player in the foreign market. We have weak negotiation capabilities and are easily defeated. Therefore, we must change the organizational conditions of decentralization, duplication, and smallness, use capital as a link, and brand as the core, and increase the efficiency of resource allocation through various forms of joint, merger, reorganization, etc., and develop group and scale. Management, as soon as possible to form a large enterprise group with strong core capabilities. At the same time, we must establish an organized, unified, and moderately monopolistic market and establish an industry self-regulatory organization.
10. Focus on Capital Operation and Optimize Capital Competitiveness
Implementing capital operations, optimizing capital structure, and expanding capital strength are effective ways to increase market competitiveness. Due to repeated construction, domestic companies have more “common” companies, and they have weaker economic strength than internationally renowned multinational corporations and large consortia. At the same time, due to a variety of reasons, resulting in a decentralized distribution of capital, unreasonable allocation, a considerable number of companies with high debt ratios, and unreasonable use of funds is very serious. Many companies are underemployed and have poor returns. Many capitals are in an invalid or inefficient operating state, which has seriously affected the overall competitiveness of domestic enterprises. This requires us to promote and expand capital operations for the market, adopt various forms of adjustment of existing assets, improve the capital structure, and improve the operating efficiency of assets. At the same time, companies need to go to the market and adopt more flexible financing methods to promote investment and capital diversification. Not only do they have to attract Chinese capital and foreign-funded enterprises to enter, but they also need to go abroad to participate in stocks, control foreign companies, and even set up R&D centers and manufacturing facilities. Base and regional headquarters. Only in this way can we gain greater share in international competition and seek greater and faster development.
XI. Strive to Strengthen Cultural Construction and Create Cultural Competitiveness
Corporate culture is the “strength” of the survival and development of a company, and is the source of vitality and motivation for a company’s competitiveness. The essence of the corporate culture reflects the strength and ability of the company. Enterprises must vigorously strengthen cultural development and adhere to the people-centered principle of promoting unity, hard work, pragmatism, and dedication, so that the ideological realm of the broad masses of workers is sublimated. The spirit of professionalism and dedication continue to be enhanced, and it insists on “building a team to foster First-rate work style, mastering first-class techniques, implementing first-rate management and producing first-class products" as the core of corporate culture construction, and gradually fostering a team of workers with good ideas, hard work style, fine technical skills, knowing how to manage and managing, and accumulating market competitiveness. energy.