On "One Stone Two Birds" III of Art Design and Marketing

(3) The relationship between art design and price (cost)

Price determination is the goal of marketing and artistic design work and is the key to the survival and development of the company. Marketing studies attaches great importance to price considerations in market competition and market profitability, because pricing is the only factor that can benefit businesses. The study of cost and price can be regarded as a problem that cannot be ignored in the study of marketing. Art design should also pay attention to its role. How to price, how to develop a feasible price strategy, a large number of pricing methods and strategies have been formed in the marketing research process. Artistic design has its own characteristics as a participant in the pricing process. In my opinion, the front-end terminals in the commercial circulation of products are manufacturers and consumers respectively. Therefore, for enterprises, the design price = design survey experiment expenses + designers. Payroll + maintenance (wear) expenses for design equipment; for consumers, design = social average design price × (1 + personality satisfaction rate) and design price = product consumer psychological price × (1 + personality satisfaction Rate) Two forms, the former is applied to the design of the original design, and the latter is applied to the artistic design of the new invention. From the point of view of the company, designing the price and designing and investigating the experimental cost is a concern for the enterprise. After the production management must fully analyze all kinds of known market intelligence and data, it can communicate the relevant information to the designer through rational forecasting and design understanding. After conveying the spirit of information, we carefully perceived the design needs of consumers and reasonably resolved the contradiction between the highest allocation of design funds and the cost of designing the company, in order to realize the maximum profitability of enterprises and the maximum satisfaction of consumers' psychology. From the consumer's point of view, the design value of the society means that the average social design value is the same or similar design product price that is generally recognized by the public. Product consumer psychological value refers to the consumer's psychological value of the final cost of a product guess. Self-satisfaction rate refers to the percentage of consumers' actual designs and expected designs of new products in a certain market. Product consumer psychological value and self-satisfaction rate are factors that are difficult for designers to control. For designers, only with a certain market data analysis capabilities, taking into account the interests of businesses and consumers, designing future products, the design ideas between them can only be undertaken by the designer, marketing managers have no right to interfere with the designer's ideas. However, such reasonable requirements are often due to lack of knowledge and experience of designers in marketing, and are often ruthlessly deprived by corporate marketing managers, making art design become their own "hope" for marketing managers, designers no doubt Become a technical operator, so that the design is not designed.

(D) Application of Art Design in E-commerce

Since the 1990s, the continuous reduction in the price of computer consumables and the rapid popularization of the Internet, the new subject "E-commerce" has emerged on the basis of the original basic marketing. The birth of e-commerce shows that the realisation of economic globalization has come true, solves the problems of physical space-time in marketing activities in the past, and solves the production and sales markets put forward in the past marketing (the production and sales market is the direct link of goods from business to consumers). The realization of the realization of the final complete solution of the consumer's individual needs, allowing consumers to directly dialogue with the manufacturer, so that consumers become true art design enjoyment. In a narrow sense, e-commerce refers to online product trading activities. The broad sense of e-commerce refers to the idea of ​​“customer-centered” thinking in the era of network economy by considering the reduction of costs and the satisfaction of customers’ needs in the cycle of business processes of a business and even the entire society while improving commodity trading functions. And the "end-to-end" nature of e-commerce. With the advent of the Internet economy, it can be predicted that network art design has become a new development in art design. The principle of network art design writer thinks: (1) To help enterprises and serve public art design into the network, we should pay attention to the dialogue between enterprises and consumers and play the role of dialogue middleman. The design of web pages should firstly reflect this idea. (2) Clear, clear, and easy-to-remember online art design should be based on a people-centered approach. It is not that there are too many novelty considerations in design. Art design should reflect the greatest effect of attracting consumers and allow consumers to see the information on the website. ,Remember momentary information, thereby increasing consumer buying rate. (3) Brand Awareness The ultimate real purpose of network art design is to make the image of the company's products deeply rooted in the hearts of the people, speed up the return of corporate funds, and increase the vitality of the company. Brand awareness should be considered by designers after the site is relatively mature, and help companies establish a brand image on the Internet.

3 Conclusion

In 1923, the father of modern design, Gropeus, spread the educational concept of the German Bauhaus School of Design “unity of art and technology” to the whole world, so that the design finally broke through the art. In today's economy and information, we should advocate "the combination of design and economy." Art can serve politics, but design must serve the economy, design does not equal art, and everything that deals with the market economy, especially art design, cannot ignore the role of economic principles in its application. Every year, the Nobel economics prize tells us that economics is constantly advancing. Marketing studies are constantly advancing with us from the macro and micro perspectives. Art design studies should pay attention to them when they study and learn from marketing. The trend of development, together with its movement, is a discipline that truly understands a discipline. At the same time, it is not possible to swallow all or some aspects of marketing without chewing. Any disciplines, including marginal disciplines, exist independently, and there is no discipline in which discipline to eat. Unfortunately, the above text cannot outline the true content of art design and marketing. It is only that the author thinks in his teaching. From the perspective of the imagination, there must be some insufficiency and controversy among the monks of the monks, and they hope to criticize them. At the same time, I sincerely hope that my colleagues in the design education research and the marketing scholars will work together to push the “artistic design and marketing” frontier subject to a deep level of theoretical summaries, so that our Chinese art design studies will Healthy development in the new economic era. We wish all of us with more sane artistic design and better marketing education!