In recent years, although the appearance of customized wardrobes and smart wardrobes has driven the development of China's wardrobe industry and raised the height of the integration industry, in the wardrobe market in China, the proportion of low-end products is still relatively large. With the improvement of people's material living standards, enterprises that are still obsessed with tempting consumers with price will gradually be eliminated by the society. Only by holding high the banner of quality and service can we save the domestic low-end wardrobe market.
Low-end market competition is not conducive to business development
A typical feature of the low-end market is price competition. That is to say, everyone is not the quality and service of the product, but the price of the product. The lower the price, the greater the advantage in the low-end market. Because this phenomenon of excessive price competition makes the profits of low-end wardrobe enterprises less and less, disorderly competition will eventually destroy enterprises in the low-end market. Finally, if there is a major crisis in the entire low-end market, it will give foreign companies a big opportunity. If foreign companies take the opportunity to launch an acquisition station, they will swallow up small Chinese enterprises that are not large-scale.
From this point of view, the future of the low-end market in China's wardrobe is very bleak. If the industry does not have a leading agency to make practical planning and guidance, it will be all the enterprises in the industry that the price does not need to be competitive.
Holding high quality and service banner is king
In fact, why is there such a pattern of indiscriminate competition? It is because some domestic wardrobe enterprises are too eager to develop, so they do not focus on quality and service. They want to make a profit by price first, but the profits they earn are coming. The more shrinking, so only reform and planning is the only way to save China's low-end market.
Indeed, the low-end market of the wardrobe is saturated. If the enterprise does not carry out transformation and upgrading, then in the future, it can be said that a large number of small enterprises will be forced to go bankrupt or suffer mergers with other large enterprises, because a market is limited, so It is impossible to integrate into too many businesses. Therefore, in order to work hard to change the current low-end market, the quality of the wardrobe products is basic, product service is the key, grasp these two points, the development of the domestic low-end wardrobe market will be broken.
For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().
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