Digital printing is a new printing technology developed with digital technology. It has various advantages such as satisfying individual requirements, single-page printing, variable printing, instant, and suitable for network transmission in different places. Of course, the four most basic traditional printing processes, like the concave, convex (flexo), flat (offset), and hole (screen), which are popular so far, are all of different lengths. The equipment and consumables that are highly dependent on overseas technology lead to low cost performance is the deadliest short-circuit at the present stage of digital printing.
So far, offset printing is undoubtedly the big brother in the printing market, and it is also true in the field of packaging and printing. Gravure printing has been criticized for its relatively serious environmental pollution problem in the recent period. As a rising star, digital printing enters into packaging production and is only a small sharp point for Xiao He. It is emphasized that clean production may be a rare feature of this process. Expanding opportunities, but the pace of their advancement depends on their own energy and product cost-effectiveness.
Reliance on overseas technology is high, and digital printing accounts for a limited proportion in the country. According to the Israeli Benny Landa who launched the nano-digital printing machine at the 2012 drupa printing exhibition in Germany, the annual output is 50 trillion. Among the printed materials, the number of products completed using digital printing technology was 1 trillion, accounting for 2%. According to a consulting report released by Pira Corporation, a world-renowned consulting agency for the packaging and printing industry, in 2014, the proportion of digital printing in the global and Western European markets has reached 14%, while it is low in developing countries. some. In the case of Germany, the world’s fourth-largest printing producer with clearly analyzed data, the market share of various printing processes calculated in 2012 based on output value was: offset printing 42%, flexographic printing 21%, gravure printing 13%, digital printing 12%, other printing 12%.
So far, the proportion of China's digital printing in the total printing volume, according to the data published by the State Press, Publication, Radio, Film and Television Administration, which was in charge of printing, in 2013, the output value of 2 488 main and å…¼è¥ digital printing companies was 10.3 billion. The total printing output in the country was 1.0398.5 billion yuan. Based on this calculation, the percentage of digital printing in China is only 1 percentage point. The proportion of digital printing in China, the second largest printing country in the world, seems to be still lower than the global average. However, there are errors in this data for the following reasons:
First, the annual output value of digital printing as a molecule is determined to be more than 10.3 billion. The reason is that the number of enterprises engaged in digital printing in China is not only the above-mentioned 2 488 listed in statistical standards. If it is included in the printing industry in China, it will use digital printing equipment. The printing and copying companies have counted that there may be dozens of 2 488 companies engaged in social printing services using digital printing equipment, and the output value of digital printing should naturally increase a lot.
Taking Shanghai as an example, the "2013 Shanghai Printing Industry Development Report" issued by the Shanghai Municipal Press and Publication Bureau pointed out: "As of March 10, 2014, statistical data has been archived, and 4,562 printing companies have passed annual inspections in 2014." Among them, 503 were printing and photocopying companies, accounting for 11.03% of the total number of companies, and 18 were franchised digital printing companies, accounting for 0.39% of the total number of companies. In other words, enterprises using digital printing equipment accounted for about the entire amount of printing companies. 11.42%.This does not include only a number of stores that have not only applied for industrial and commercial registration but have not applied for a print license, but have actually carried out digital printing and photocopying. The annual turnover of these companies is small, but it is also an important issue that cannot be ignored. The amount.
Furthermore, according to the printing needs, the combination of digital printing and traditional printing in the production process has become increasingly common. For example, the printing of personalized bills is the basic offset printing done by traditional offset printing, and the personalized data is then printed by digital jets. The same applies to pharmaceutical packaging printing that requires barcodes to be traced. After basic printing is done by offset printing or flexo printing, the digital jet prints the bar code. The statistics of this part of the printed output value are often confused with the traditional printing output value, and it is difficult to separate them.
In summary, the digital printing output value as a molecule is determined to be more than 10.3 billion in China. In fact, several years ago, professional statistical agencies had already set China’s digital printing output value at 10 billion yuan. These years have passed, and it is reasonable to expect another 10 billion yuan increase.
The national printing output value as the denominator is exaggerated. In other words, the amount of $109.85 billion is the total income of the printing company that includes non-core income. The main income is much lower than the above figure. The situation in the last two years between China and the United States on statistical data on the output value of China's printing industry can illustrate this point: In 2011, China's General Administration of Press and Publication announced total printing output value of RMB 817.713 billion, but the United States cited the “Economist†information. The department’s materials pointed out that China’s total printing output this year was US$73.309 billion, even if it was priced at RMB 163.85 billion at 1:6.3%, the gap between the two is almost half. In 2012, China's total printing industry output value was 551.103 billion yuan, but the data from the US NPES indicated that China's printing industry output value was 65.934 billion US dollars in that year, which is still converted to RMB 415.835 billion according to the above exchange rate. The sources of data and the statistics of data may be debatable, but it is necessary to properly dehydrate the annual output value of the printing industry in China. Otherwise it is difficult to truly reflect the relatively difficult status of printing companies.
If we use the output value of 10 billion digital printing as the numerator, and the denominator of the total print output value of 415.385 billion yuan that the United States has authorized in 2012, the proportion of digital printing in China should be 2.4%, even if the denominator has increased, as a denominator. The output value of digital printing should actually be expanded. It is entirely reasonable that China’s digital printing output value as a big printing country is slightly higher than the international average. Moreover, even if it reaches 2% or more, the proportion of digital printing in China is still much lower than the average of 14% in Europe and the United States. The root cause of this situation is that China has a high degree of overseas dependence on digital printing production equipment and consumables. This leads to high product prices, lack of cost-effectiveness, and forcing consumers to stay away. Reversing this situation is a top priority for the development of China's digital printing industry.
The main battlefield of domestic digital printing is still in the commercial field. According to the book “Changes to the New†published by the Shanghai Printing Industry Association in commemoration of the 60th anniversary of the founding of the People's Republic of China, it is not too late for digital printing equipment to enter the Chinese market, as of 1995. Almost twenty years ago, they started from printing and copying shops to get rid of manual to digital copying, providing the construction industry with engineering drawings as the original source of business for digital printing. It has been through the first decade of the 21st century. High-speed development period.
So far, digital printing has been recognized and accepted by almost all consumers. The application of digital printing has entered into projects including project drawings, photo album production, personalized ticket printing, commercial printing, publishing printing, small batches, and multiple specifications. Printing and other fields. In recent years, digital printing has begun to enter the field of packaging and printing, home textile printing and dyeing, even including personalized tiles, wallpaper inkjet, digital printing in all aspects of the penetration of the printing field is emerging. But another phenomenon that has to be acknowledged is that because of the lack of price competitiveness of digital printing products, the market share is still relatively low. Coupled with the development of small offset printing in China, by virtue of their product production cycle and price, and thoughtful services, they have also taken away some of the digital printing products in developed countries.
In comparison, today, commercial printing is still the main market for digital printing, which is basically the same with the situation in Europe and the United States. The reason for this situation is that there are many changes in the commercial printing market and the amount of printing is relatively limited. Their products are suitable for using digital printing equipment. Compared with ordinary consumers, business units are more tolerant of prices. The fact is also true that digital printing companies with stable B2B customers far outperform those who mainly rely on B2C customers. Although the number of profitable businesses such as construction drawings has contracted in recent years, the sample printing business has been printing It seems more cautious on the determination. In theory, the consumer groups facing the people are a very large market.
The use of digital printing for packaging and printing is just beginning in September of each year announced in 2014. Digital Printing magazine, a subsidiary of CorinMedia, will publish a survey report on “Digital Printing in China†(Time limit: 2013.8-2014.7). Several basic data (see illustration):
1. In 2014, the installed capacity of the nationwide sheet-fed high-end color digital printer (excluding sheet-fed production color digital printers) reached 1,433 units, and 238 units were added within one year. But in recent years, due to the expansion of the base number and the intensified market competition, the growth rate has been declining year by year. The market growth rate of the equipment for this statistical year has been reduced from the previous 30% to 29%. Moreover, 3 out of 121 companies surveyed have been closed or acquired, and 12 have expressed their intention to shrink production scale. From this we can see that there has been fierce competition in digital printing, which is still in an upswing.
2. The distribution map of high-end digital presses for sheet-fed paper tells us that the proportion of commercial printing accounts for 62%, and that of label packaging accounts for 4%. In the total number of 4 036 sheet-fed production color digital printers, the proportion of commercial express printing reached 60%, and the proportion of labels and packaging was 3%. In other words, no matter what equipment is used, its business distribution is much the same. Digital printing entering the packaging field is still in its infancy.
In general, the packaging and printing business has the characteristics of a large number of prints and a large number of print batches. From the viewpoint of production cost, it is more suitable to use offset printing or gravure printing. Digital printing can enter the field of packaging and printing in the past few years mainly to meet the needs of physical proofing, because digital proofing is more time- and material-saving than traditional proofing. This is undoubtedly a matter for the upper-scale enterprises.
Recall that a few years ago, in order to undertake more packaging and printing operations for a certain chocolate processing plant, Shanghai Tobacco Packaging Company requested that relevant personnel make design improvements based on the collection of the company’s existing product packaging, and make it into physical After the sample, they made publicity and promotion to the bosses of the other party's company. They eventually responded to each other by virtue of the improved packaging concept and the physical appearance of the image. The proofing work is very familiar with digital printing equipment. As for the mass production of packaging products using digital printing equipment, the current printing cost is still high, and it is really difficult to overcome the traditional offset or gravure domain.
In recent years, the rhythm of digital printing equipment for label printing applications has also been accelerating, especially after 2013. Coca-Cola selected personalized labels suitable for young people, such as “handsome guy†and “prostituteâ€. Follow-up will continue to increase.
The huge space for packaging production and digital printing Benny Landa once said: “Everything that can be digitized will be digitized, and printing is no exception.†Of course digital printing is not equal to digital printing, but digital printing should be the era of adaptation. A new type of printing production process has been developed. Today, almost all people think that "high-end, green, digital" will be the next step in the development of the printing industry. For this reason, digital printing will continue to increase its market share in the field of packaging and printing.
According to the “China Printing Industry Development Report (2014)†quoted by the State Administration of Press, Publication, Radio, Film and Television, “From 2011 to 2013, the output value of printed publications remained at about 15% of the total output value of the printing industry in the country,†and “Packaging The output value of printing of decorating and printing products in the total output value of the printing industry in the country increased from 72.82% in 2011 to 74.53% in 2013, which was close to three-fourths of the total; the value-added of the printing of packaging and decorating products accounted for the added value of the national printing industry. From 71.20% to 73.27%.†Thus, with the further penetration of digital media, the position of packaging printing in the total printing will be strengthened. This will determine that digital printing equipment and consumables suppliers should pay attention to Packaging and printing companies, at the same time, packaging and printing companies should also pay more attention to the digital printing technology along with the development of digital printing technology.
It is believed that the space for packaging production and digital printing applications will be further expanded because of the increasing number of short-lived jobs that emphasize the need for personalization. These jobs will be digitally printed to complete the principle of lowering costs; because people are concerned about green Later, in the past, the use of gravure printing with higher specific gravity in the field of packaging and printing, offset printing will be selectively changed to more environmentally friendly flexo printing and digital printing depending on the situation; it is because of the accompanying price of digital printing equipment and consumables. With the decline, the production cost of digital printing will also decrease year by year, which will provide space for expanding the application of digital printing in the packaging field. Of course, because of the continuous improvement of digital printing equipment, the printing format will continue to expand and the printing speed will also increase. It will continue to be improved, and more and more functions can be realized, which provides convenience for meeting the needs of packaging printing in a wider range.
Taking the Scodix digital post-press equipment invented by Israelis in the past two years as an example, products processed by digital printing can be surface-recessed, touch-sensitive, colorful, similar to those processed by the equipment. Different effects such as bronzing hot silver greatly increase the ornamental quality of the packaging products. The continuous emergence of such products will further broaden the wide application of digital printing and digital printing equipment in the packaging field to meet the needs of the market.
As Gaudi's printed products make packaging and promotional materials more beautiful, only the localization of production equipment and consumables can usher in the splendid spring of digital printing. Although digital printing is used in packaging, it has the advantages of quickness, convenience, and production of personalized products. There are many advantages such as low printing technology, but relatively expensive unit costs and market prices still keep most of the demand out of the door. The root cause is that the digital printing equipment and consumables used domestically have almost all depended on Japan, the United States, etc. Imports from developed countries are completely subject to human beings in terms of core technology. To promote the use of digital printing equipment in the packaging field more fundamentally, we must strive to localize and localize equipment and consumables, reduce production costs, and allow more consumers to become users from the viewers.
In recent years, CTP, which has been widely used in printing production, can be rapidly promoted in just two or three years. The key is that the equipment production has achieved localization, and the market price of equipment has dropped drastically. Prices have also been declining due to the large increase in usage, making printing companies feel affordable. The experience of the promotion and development of CTP equipment in China tells us that digital printing equipment must be widely applied in packaging and printing enterprises. The key is also to further localize the production of equipment on the basis of the existing localization. The cost-effectiveness is high, and the advantages of the product are obtained. It highlights that manufacturers are naturally willing to allow consumers to get better service. Otherwise, the high and low songs are not the performances that cannot move people, but the fares are too high and the viewers naturally have less.
In order to promote the application of digital printing in the packaging field, the maintenance of existing digital printing equipment and the supply of consumables bundled with the vendors have also changed. Equipment sales, maintenance, and consumables are bundled together. There are, of course, internal causes for the different printing principles of digital printing equipment. Unlike offset printing, which emphasizes ink and water balance, any device can match any ink. The difference is only the quality of the final printing product. The principle of digital printing imaging is electrostatic, thermal sublimation, ink jet, magnetic imaging, etc. The supply of materials and equipment are consistent with each other to ensure the quality of printed products, but such operations naturally reduce the number of equipment manufacturers. After competition, once equipment sales are completed, suppliers not only profit from sales, but also become parasites attached to manufacturers. Without sufficient competition among suppliers, it is difficult to make significant concessions on the prices of equipment and consumables. Therefore, the localization of equipment and consumables is a powerful means to promote competition and strive to reduce production costs.
The investigation proved that in the field of digital printing, the first small stores launched have been adapted to the practice of contracting maintenance and repairs by suppliers. Although they are frustrated by the lack of right to speak, such operations can reduce the number of small businesses to professional maintenance personnel. The training and expenditure, but with the digital printing equipment entering large-scale printing enterprises, it is hard to say whether this model will be affected. In fact, only increasing the market competition can force suppliers to lower the selling price of the products. This will reduce the company’s production costs and increase the price/performance ratio of digital printing products. We look forward to this change.
The world is entering the third era of industrial revolution. The feature of this revolution is the extensive application of digital technology. All packaging and printing companies should clearly understand the development status of digital presses and digital postpress equipment, and pay attention to the development of this technology. With the application, and if possible, it should be involved in this area as soon as possible so as to accumulate talents and experience for the large-scale promotion in the future. Although Xiao He’s sharp-pointed horns, the splendid flowers will not bloom long before they bloom. For this moment to come, we should take good care of our hearts and help them grow.
So far, offset printing is undoubtedly the big brother in the printing market, and it is also true in the field of packaging and printing. Gravure printing has been criticized for its relatively serious environmental pollution problem in the recent period. As a rising star, digital printing enters into packaging production and is only a small sharp point for Xiao He. It is emphasized that clean production may be a rare feature of this process. Expanding opportunities, but the pace of their advancement depends on their own energy and product cost-effectiveness.
Reliance on overseas technology is high, and digital printing accounts for a limited proportion in the country. According to the Israeli Benny Landa who launched the nano-digital printing machine at the 2012 drupa printing exhibition in Germany, the annual output is 50 trillion. Among the printed materials, the number of products completed using digital printing technology was 1 trillion, accounting for 2%. According to a consulting report released by Pira Corporation, a world-renowned consulting agency for the packaging and printing industry, in 2014, the proportion of digital printing in the global and Western European markets has reached 14%, while it is low in developing countries. some. In the case of Germany, the world’s fourth-largest printing producer with clearly analyzed data, the market share of various printing processes calculated in 2012 based on output value was: offset printing 42%, flexographic printing 21%, gravure printing 13%, digital printing 12%, other printing 12%.
So far, the proportion of China's digital printing in the total printing volume, according to the data published by the State Press, Publication, Radio, Film and Television Administration, which was in charge of printing, in 2013, the output value of 2 488 main and å…¼è¥ digital printing companies was 10.3 billion. The total printing output in the country was 1.0398.5 billion yuan. Based on this calculation, the percentage of digital printing in China is only 1 percentage point. The proportion of digital printing in China, the second largest printing country in the world, seems to be still lower than the global average. However, there are errors in this data for the following reasons:
First, the annual output value of digital printing as a molecule is determined to be more than 10.3 billion. The reason is that the number of enterprises engaged in digital printing in China is not only the above-mentioned 2 488 listed in statistical standards. If it is included in the printing industry in China, it will use digital printing equipment. The printing and copying companies have counted that there may be dozens of 2 488 companies engaged in social printing services using digital printing equipment, and the output value of digital printing should naturally increase a lot.
Taking Shanghai as an example, the "2013 Shanghai Printing Industry Development Report" issued by the Shanghai Municipal Press and Publication Bureau pointed out: "As of March 10, 2014, statistical data has been archived, and 4,562 printing companies have passed annual inspections in 2014." Among them, 503 were printing and photocopying companies, accounting for 11.03% of the total number of companies, and 18 were franchised digital printing companies, accounting for 0.39% of the total number of companies. In other words, enterprises using digital printing equipment accounted for about the entire amount of printing companies. 11.42%.This does not include only a number of stores that have not only applied for industrial and commercial registration but have not applied for a print license, but have actually carried out digital printing and photocopying. The annual turnover of these companies is small, but it is also an important issue that cannot be ignored. The amount.
Furthermore, according to the printing needs, the combination of digital printing and traditional printing in the production process has become increasingly common. For example, the printing of personalized bills is the basic offset printing done by traditional offset printing, and the personalized data is then printed by digital jets. The same applies to pharmaceutical packaging printing that requires barcodes to be traced. After basic printing is done by offset printing or flexo printing, the digital jet prints the bar code. The statistics of this part of the printed output value are often confused with the traditional printing output value, and it is difficult to separate them.
In summary, the digital printing output value as a molecule is determined to be more than 10.3 billion in China. In fact, several years ago, professional statistical agencies had already set China’s digital printing output value at 10 billion yuan. These years have passed, and it is reasonable to expect another 10 billion yuan increase.
The national printing output value as the denominator is exaggerated. In other words, the amount of $109.85 billion is the total income of the printing company that includes non-core income. The main income is much lower than the above figure. The situation in the last two years between China and the United States on statistical data on the output value of China's printing industry can illustrate this point: In 2011, China's General Administration of Press and Publication announced total printing output value of RMB 817.713 billion, but the United States cited the “Economist†information. The department’s materials pointed out that China’s total printing output this year was US$73.309 billion, even if it was priced at RMB 163.85 billion at 1:6.3%, the gap between the two is almost half. In 2012, China's total printing industry output value was 551.103 billion yuan, but the data from the US NPES indicated that China's printing industry output value was 65.934 billion US dollars in that year, which is still converted to RMB 415.835 billion according to the above exchange rate. The sources of data and the statistics of data may be debatable, but it is necessary to properly dehydrate the annual output value of the printing industry in China. Otherwise it is difficult to truly reflect the relatively difficult status of printing companies.
If we use the output value of 10 billion digital printing as the numerator, and the denominator of the total print output value of 415.385 billion yuan that the United States has authorized in 2012, the proportion of digital printing in China should be 2.4%, even if the denominator has increased, as a denominator. The output value of digital printing should actually be expanded. It is entirely reasonable that China’s digital printing output value as a big printing country is slightly higher than the international average. Moreover, even if it reaches 2% or more, the proportion of digital printing in China is still much lower than the average of 14% in Europe and the United States. The root cause of this situation is that China has a high degree of overseas dependence on digital printing production equipment and consumables. This leads to high product prices, lack of cost-effectiveness, and forcing consumers to stay away. Reversing this situation is a top priority for the development of China's digital printing industry.
The main battlefield of domestic digital printing is still in the commercial field. According to the book “Changes to the New†published by the Shanghai Printing Industry Association in commemoration of the 60th anniversary of the founding of the People's Republic of China, it is not too late for digital printing equipment to enter the Chinese market, as of 1995. Almost twenty years ago, they started from printing and copying shops to get rid of manual to digital copying, providing the construction industry with engineering drawings as the original source of business for digital printing. It has been through the first decade of the 21st century. High-speed development period.
So far, digital printing has been recognized and accepted by almost all consumers. The application of digital printing has entered into projects including project drawings, photo album production, personalized ticket printing, commercial printing, publishing printing, small batches, and multiple specifications. Printing and other fields. In recent years, digital printing has begun to enter the field of packaging and printing, home textile printing and dyeing, even including personalized tiles, wallpaper inkjet, digital printing in all aspects of the penetration of the printing field is emerging. But another phenomenon that has to be acknowledged is that because of the lack of price competitiveness of digital printing products, the market share is still relatively low. Coupled with the development of small offset printing in China, by virtue of their product production cycle and price, and thoughtful services, they have also taken away some of the digital printing products in developed countries.
In comparison, today, commercial printing is still the main market for digital printing, which is basically the same with the situation in Europe and the United States. The reason for this situation is that there are many changes in the commercial printing market and the amount of printing is relatively limited. Their products are suitable for using digital printing equipment. Compared with ordinary consumers, business units are more tolerant of prices. The fact is also true that digital printing companies with stable B2B customers far outperform those who mainly rely on B2C customers. Although the number of profitable businesses such as construction drawings has contracted in recent years, the sample printing business has been printing It seems more cautious on the determination. In theory, the consumer groups facing the people are a very large market.
The use of digital printing for packaging and printing is just beginning in September of each year announced in 2014. Digital Printing magazine, a subsidiary of CorinMedia, will publish a survey report on “Digital Printing in China†(Time limit: 2013.8-2014.7). Several basic data (see illustration):
1. In 2014, the installed capacity of the nationwide sheet-fed high-end color digital printer (excluding sheet-fed production color digital printers) reached 1,433 units, and 238 units were added within one year. But in recent years, due to the expansion of the base number and the intensified market competition, the growth rate has been declining year by year. The market growth rate of the equipment for this statistical year has been reduced from the previous 30% to 29%. Moreover, 3 out of 121 companies surveyed have been closed or acquired, and 12 have expressed their intention to shrink production scale. From this we can see that there has been fierce competition in digital printing, which is still in an upswing.
2. The distribution map of high-end digital presses for sheet-fed paper tells us that the proportion of commercial printing accounts for 62%, and that of label packaging accounts for 4%. In the total number of 4 036 sheet-fed production color digital printers, the proportion of commercial express printing reached 60%, and the proportion of labels and packaging was 3%. In other words, no matter what equipment is used, its business distribution is much the same. Digital printing entering the packaging field is still in its infancy.
In general, the packaging and printing business has the characteristics of a large number of prints and a large number of print batches. From the viewpoint of production cost, it is more suitable to use offset printing or gravure printing. Digital printing can enter the field of packaging and printing in the past few years mainly to meet the needs of physical proofing, because digital proofing is more time- and material-saving than traditional proofing. This is undoubtedly a matter for the upper-scale enterprises.
Recall that a few years ago, in order to undertake more packaging and printing operations for a certain chocolate processing plant, Shanghai Tobacco Packaging Company requested that relevant personnel make design improvements based on the collection of the company’s existing product packaging, and make it into physical After the sample, they made publicity and promotion to the bosses of the other party's company. They eventually responded to each other by virtue of the improved packaging concept and the physical appearance of the image. The proofing work is very familiar with digital printing equipment. As for the mass production of packaging products using digital printing equipment, the current printing cost is still high, and it is really difficult to overcome the traditional offset or gravure domain.
In recent years, the rhythm of digital printing equipment for label printing applications has also been accelerating, especially after 2013. Coca-Cola selected personalized labels suitable for young people, such as “handsome guy†and “prostituteâ€. Follow-up will continue to increase.
The huge space for packaging production and digital printing Benny Landa once said: “Everything that can be digitized will be digitized, and printing is no exception.†Of course digital printing is not equal to digital printing, but digital printing should be the era of adaptation. A new type of printing production process has been developed. Today, almost all people think that "high-end, green, digital" will be the next step in the development of the printing industry. For this reason, digital printing will continue to increase its market share in the field of packaging and printing.
According to the “China Printing Industry Development Report (2014)†quoted by the State Administration of Press, Publication, Radio, Film and Television, “From 2011 to 2013, the output value of printed publications remained at about 15% of the total output value of the printing industry in the country,†and “Packaging The output value of printing of decorating and printing products in the total output value of the printing industry in the country increased from 72.82% in 2011 to 74.53% in 2013, which was close to three-fourths of the total; the value-added of the printing of packaging and decorating products accounted for the added value of the national printing industry. From 71.20% to 73.27%.†Thus, with the further penetration of digital media, the position of packaging printing in the total printing will be strengthened. This will determine that digital printing equipment and consumables suppliers should pay attention to Packaging and printing companies, at the same time, packaging and printing companies should also pay more attention to the digital printing technology along with the development of digital printing technology.
It is believed that the space for packaging production and digital printing applications will be further expanded because of the increasing number of short-lived jobs that emphasize the need for personalization. These jobs will be digitally printed to complete the principle of lowering costs; because people are concerned about green Later, in the past, the use of gravure printing with higher specific gravity in the field of packaging and printing, offset printing will be selectively changed to more environmentally friendly flexo printing and digital printing depending on the situation; it is because of the accompanying price of digital printing equipment and consumables. With the decline, the production cost of digital printing will also decrease year by year, which will provide space for expanding the application of digital printing in the packaging field. Of course, because of the continuous improvement of digital printing equipment, the printing format will continue to expand and the printing speed will also increase. It will continue to be improved, and more and more functions can be realized, which provides convenience for meeting the needs of packaging printing in a wider range.
Taking the Scodix digital post-press equipment invented by Israelis in the past two years as an example, products processed by digital printing can be surface-recessed, touch-sensitive, colorful, similar to those processed by the equipment. Different effects such as bronzing hot silver greatly increase the ornamental quality of the packaging products. The continuous emergence of such products will further broaden the wide application of digital printing and digital printing equipment in the packaging field to meet the needs of the market.
As Gaudi's printed products make packaging and promotional materials more beautiful, only the localization of production equipment and consumables can usher in the splendid spring of digital printing. Although digital printing is used in packaging, it has the advantages of quickness, convenience, and production of personalized products. There are many advantages such as low printing technology, but relatively expensive unit costs and market prices still keep most of the demand out of the door. The root cause is that the digital printing equipment and consumables used domestically have almost all depended on Japan, the United States, etc. Imports from developed countries are completely subject to human beings in terms of core technology. To promote the use of digital printing equipment in the packaging field more fundamentally, we must strive to localize and localize equipment and consumables, reduce production costs, and allow more consumers to become users from the viewers.
In recent years, CTP, which has been widely used in printing production, can be rapidly promoted in just two or three years. The key is that the equipment production has achieved localization, and the market price of equipment has dropped drastically. Prices have also been declining due to the large increase in usage, making printing companies feel affordable. The experience of the promotion and development of CTP equipment in China tells us that digital printing equipment must be widely applied in packaging and printing enterprises. The key is also to further localize the production of equipment on the basis of the existing localization. The cost-effectiveness is high, and the advantages of the product are obtained. It highlights that manufacturers are naturally willing to allow consumers to get better service. Otherwise, the high and low songs are not the performances that cannot move people, but the fares are too high and the viewers naturally have less.
In order to promote the application of digital printing in the packaging field, the maintenance of existing digital printing equipment and the supply of consumables bundled with the vendors have also changed. Equipment sales, maintenance, and consumables are bundled together. There are, of course, internal causes for the different printing principles of digital printing equipment. Unlike offset printing, which emphasizes ink and water balance, any device can match any ink. The difference is only the quality of the final printing product. The principle of digital printing imaging is electrostatic, thermal sublimation, ink jet, magnetic imaging, etc. The supply of materials and equipment are consistent with each other to ensure the quality of printed products, but such operations naturally reduce the number of equipment manufacturers. After competition, once equipment sales are completed, suppliers not only profit from sales, but also become parasites attached to manufacturers. Without sufficient competition among suppliers, it is difficult to make significant concessions on the prices of equipment and consumables. Therefore, the localization of equipment and consumables is a powerful means to promote competition and strive to reduce production costs.
The investigation proved that in the field of digital printing, the first small stores launched have been adapted to the practice of contracting maintenance and repairs by suppliers. Although they are frustrated by the lack of right to speak, such operations can reduce the number of small businesses to professional maintenance personnel. The training and expenditure, but with the digital printing equipment entering large-scale printing enterprises, it is hard to say whether this model will be affected. In fact, only increasing the market competition can force suppliers to lower the selling price of the products. This will reduce the company’s production costs and increase the price/performance ratio of digital printing products. We look forward to this change.
The world is entering the third era of industrial revolution. The feature of this revolution is the extensive application of digital technology. All packaging and printing companies should clearly understand the development status of digital presses and digital postpress equipment, and pay attention to the development of this technology. With the application, and if possible, it should be involved in this area as soon as possible so as to accumulate talents and experience for the large-scale promotion in the future. Although Xiao He’s sharp-pointed horns, the splendid flowers will not bloom long before they bloom. For this moment to come, we should take good care of our hearts and help them grow.
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