According to an article written by a well-known American science and technology media, more and more toy manufacturers have begun to make efforts to launch augmented reality toy products in the future. Augmented reality technology will rejuvenate traditional toys.
Opportunities for fun
The world’s top toy manufacturers showcased their new Iron Man helmets at the recent Children’s Toy Fair. Children can take this augmented reality device and fight with Thanos Thanos. Put on Iron Man's red helmet and gloves, and set three AR markers around the room, and you'll find Thanos and his army around you. This device is the company's first attempt on augmented reality technology, and Disney and other companies have already walked in front of it. Disney released the Augmented Reality Experience version of the Star Wars Jedi Challenge series last year. The appeal of this product to consumers is obvious: In the augmented reality version, you do not need to play Iron Man, you are Iron Man. Using well-designed applications, matching them with simple clothing or plastic toys, children can develop an immersive interactive experience.
Other companies have also noticed this. With Apple's Augmented Reality application and augmented reality suite, you can bring animated fire dragons to your Lego castle. With Dream Play developed by Disney, you can see how (virtual) Sebastian crab walks in reality. Bongo with Disney Fantasy game. You can also transform augmented reality toys like Merge Cube into instruments or conquer galaxy spaceships; or use 6GEF's 6DoF Blaster head-mounted augmented reality device to turn a simple plastic toy gun into a laser gun, and 6DoF Blaster generates a series of digital targets that will explode in front of you through your smartphone.
Compared to virtual reality, the market for augmented reality is even greater. Because augmented reality requires much less hardware. All of Merge's products from well-known augmented reality product development company combine a simple children's toy with a mobile phone that is always in the pocket of an augmented reality machine - a mobile phone. This makes it easier to update and expand games over time and also effectively reduces costs. The Iron Man helmet costs $50, and the Merge Blaster toy that is expected to be released this summer will cost only about $30. In addition, unlike virtual reality or video games, augmented reality toys can bring children back to the real world. Children can play augmented reality laser guns at home or play their favorite movie characters instead of staying in front of the display screen all day long. "Contacting something and manipulating it always produces some satisfaction. I don't think this pleasure will disappear," Trickett said. "And we make those physical objects more interesting."
Reality test
Jackie Marsh, a researcher who studies children's digital literacy at the University of Wales, pointed out that the augmented reality experience is good for children, and it can help children to learn or indulge in their fantasy games. At the same time, the research also warns that these types of games, toys and applications do not make much sense. More seriously, they will cause children to fall into the "reality test" dilemma. That is, they cannot understand what is real and what is unrealistic. . This depends entirely on product design for augmented reality experiences.
Marsh and other British researchers spent a year studying the interaction of young children with augmented reality applications. They found that some applications (such as augmented reality applications with Furby dolls that allow children to “feed†digital food and practice care) can promote children’s creativity in the game. These experiences include more "imaginative imagination" because children will switch back and forth between physical toys, digital experiences and their own imagination. On the other hand, applications that lack interactive elements do not promote children’s creativity in games. Marsh said: "Simply bring the 3D image of the virtual character or object into the real scene is novel, but it does not extend the game time. The application must be designed to allow children to create objects and scenes themselves, or a directing game. Conduct open inquiry to solve problems and develop critical thinking on their own.â€
For all products designed for children – be it toys, video games or augmented reality products, Marsh believes that good product design comes from understanding children’s growth and strives to promote their contact with the world instead of standing by.
The company is an industry leading manufacturer and provider of children's amusement facilities, specializing in children's slides, extension equipment, children's furniture, children's toys, fitness equipment and other series of teaching toy products. The company's official website:. Tel. Address: No.16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.
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