ZTE enters the market, mobile payment or ushering in the most beautiful time

The relationship between finance and mobile internet

The “hands-on” of finance and mobile Internet is “mobile payment”, and it is also the most attractive mobile financial entry point for all players. At present, the industry involved mainly include financial institutions, mobile operators, and third-party payment institutions.

The specific performance is:

1) Many financial institutions launch APP applications based on smart terminals, called “mobile banking”; 2) mobile operators try to implement mobile payment based on NFC short-range communication technology; 3) third-party mobile payment APP launched by Internet companies, Such as Alipay, WeChat.

At the same time, the industry media and consulting agencies are also sparing no effort to “promote” the “money landscape” of mobile payment. Various sayings range from 700 billion to 20,000 trillion. In short, it seems to be inexhaustible. The inexhaustible Jinshan Silver Mine. In fact, perhaps there is a lot of water in the above statement, but the market feedback also verifies that the "Qian Jing Theory" about mobile payment is indeed true.

Just as, with the layout of mobile banking in China, China Merchants Bank successfully won the mobile payment user of 10 million scale and became the first winner under the mobile finance strategy. As introduced by the China Merchants Bank spokesperson, China Merchants Bank's transfer remittance has become the most commonly used transaction for mobile banking customers, and the monthly transaction amount and the number of transactions have maintained a growth rate of 10%, achieving a double improvement in effective trading customers and transaction volume. This achievement is not coveted. It is also because of the successful layout in the mobile finance field and the exemplary mobile financial innovation, it is natural for China Merchants Bank to lead the banking stocks several times in 2013.

As for the third-party mobile payment APP launched by Internet companies such as Alipay, it is even more prosperous. As the industry rumors: mobile Alipay wallet has killed pos machine, WeChat payment will kill the shopping cart, two forms of mobile payment tools in different areas to open offline shopping payment channels, users accept the degree of physical sales to the entity Throw an olive branch.

The embarrassment and bottleneck of mobile operators and mobile payment

Compared with the above two mobile payment applications, mobile payment dominated by mobile operators has been regarded as the most potential of the three, but in a few years, there has always been a thunderstorm. Although everyone has heard about "mobile payment", despite the enthusiastic publicity of the media, users are more familiar with mobile banking or third-party payment. So far, mobile payment has remained in the pilot stage.

Of course, in fact, in the past few years, the three major mobile operators have indeed made breakthroughs in the field of mobile payment.

The first break out of China Mobile, which successfully invested in Shanghai Pudong Development Bank in 2010, successfully cracked the policy bottleneck that plagued mobile payment, and the industry was very excited, thinking that China's 100 billion mobile phone payment market will open. Since then, after the three major operators received payment licenses at the end of 2011, operators and commercial banks have cooperated to catch up with the NFC payment market. China Mobile and China UnionPay and China Everbright Bank jointly launched the mobile wallet business, and swiped the mobile phone on the POS machine with the “Flash Pay” logo; China Unicom and China Merchants Bank jointly launched the “Unicom China Merchants Bank Mobile Wallet”. In addition, China Telecom will cooperate with banks to adopt the HFC-SWP solution to launch e-wallets, launch NFC-SIM cards on a large scale, and launch terminal customization.

It is a pity that the three major operators ultimately underestimated the difficulty of popularizing mobile payment. Still, the thunder is loud, the rain is small, and the pay and return are completely disproportionate. It’s not that mobile operators are not working hard enough, but users are really not paying for mobile payments. From the terminal, to the wireless sensing technology, to the business model, to the user's habits, and finally to the user's most concerned payment security issues, all the mobile payment progress.

Until this year, on May 24th, when Pufa and China Mobile launched the only NFC mobile payment product that completely inserted the bank card into the mobile phone SIM card, the mobile payment party was only smoggy, and it gradually became a sign of the future.

The chance has arrived? ZTE + UnionPay joins Mobile Pudong Mobile Payment Alliance

According to sources, in addition to China Mobile and Shanghai Pudong Development Bank, the two giants of ZTE and China UnionPay will cut into mobile phone payment as hardware manufacturers and financial management institutions, forming the most complete mobile payment industry promotion alliance in history, and based on this, Shanghai Zhangjiang Hi-Tech Park launched a closed mobile payment practice with a scale of 7~8000 people.

As the industry predicts, mobile payment involves multiple aspects from technology selection, terminal matching to operational support, financial platform support, user experience and business model design. It can be practiced only by the combination of operators and banks, but if you want to implement mobile payment Formally landed, non-industrial chain can not be combined.

This time, ZTE and China UnionPay joined the mobile payment practice, revitalizing the entire mobile payment industry chain, which is just a good medicine for the "five major symptoms" that have plagued the mobile payment industry for a long time:

A broken wireless sensor technology

After experiencing the survival of the fittest for many wireless sensor technology options, NFC has become the most suitable short-range wireless sensor technology for mobile payment. The convenience and security solutions in use are beyond doubt. The only problem is the terminal selection.

Two broken NFC terminal lack of problems

Just as in the early days, when China Mobile and Shanghai Pudong Development Bank practiced NFC mobile payment, the difficulty was that users need to buy a NFC-enabled smartphone for this purpose. The ultimate high price forced the consumer's enthusiasm for trial. But now, the situation is very different. In addition to Apple, the flagship and sub-flagship models of major smartphone manufacturers are basically equipped with NFC. Research shows that in the coming 2014, the number of NFC-enabled smartphones owned by users will account for 20% of the total. If the iPhone in the NFC field is late to configure the NFC function in the next generation iPhone 6, then this number is expected to be more than half.

Obviously, when ZTE, which has the fourth-largest smartphone shipment in the world, fully supports mobile payment, the shortage of NFC terminals in the mobile payment industry will be significantly alleviated, just as all the members of this mobile phone payment practice in Zhangjiang Hi-Tech Park are participating. Both phones that support NFC will be configured.

Three broken network settlement barriers

The joining of China UnionPay means that it is difficult to meet the appetite of the mobile payment alliance. The goal of this time is only one, and it really landed.

Four broken user security concerns

The most worrying problem with using mobile phones is the loss of the stolen brush caused by the mobile phone. However, after determining NFC as the main technology of mobile payment, this problem is very easy to solve. On the one hand, NFC technology itself does not have loopholes in security. On the other hand, the real-name SIM card is bound to the user's bank account. If the mobile phone is lost, the user can simply log out of the SIM card. The process of losing a bank card is very consistent. In this mobile payment practice in Zhangjiang Hi-Tech Park, participants can also enjoy the additional benefits from ZTE's BYOD mobile security solution: after the phone is lost, all data on the phone can be remotely destroyed, not only to protect personal privacy, but also to pay for mobile phones. Add an extra safety lock to avoid any potential payment key leaks.

Five broken user use inertia

Why is it not obvious why users are obsessed with swiping instead of choosing to pay for their mobile phones?

Sorry, there is no right to speak without a user perspective. Doing the most taboos on the product, the favorite is practice. This time, the four major companies have joined hands in the layout of Zhangjiang Hi-Tech, which is quite a bit of closed-end internal testing in software development. After the practice is over, can you find a way to transfer user payment habits to mobile payment? Oh, it’s a bit exciting.

Mobile payment

Compared to third-party mobile payments by mobile banking and Internet companies, the potential for mobile payment is much greater than that of the former. Similarly, the difficulty is also the same. At present, as long as the banks and Internet companies are independent and supportable, and the voice is very good, mobile payment is worried about the integration of many links in the industry chain. But now, after ZTE and China UnionPay participated, the author sniffed out a touch of mobile phone payment.