Why does Choi Kwok Co., Ltd. lower and drop again (below)

The countermeasures to break through the market behind the phenomenon of the fall in color livework prices, the company's survival situation is very different, it can be described as a few happy families. There is a saying in the printing industry that one class is losing money, two classes are guaranteed, and three classes can make money. Among the companies we surveyed, there are both companies that are dissatisfied with single classes, and companies that have opened 3 classes and have equipment utilization rates of more than 80%. Some rising stars, especially foreign companies and private companies, are full of vitality, while traditional state-owned printing companies have suffered even greater losses.
Whether it is waiting for death or survival, some companies have come to a decision. With the adjustment of the tax exemption policy for imported high-speed multicolor printing equipment, large-scale equipment purchases have ended, and actual productivity is facing a process of reintegration. In the process of a new round of staking and market adjustments, what kind of companies can win depends on what kind of development ideas they are taking now, what market gaps they are looking for, and breakthroughs.
In contrast, business development ideas have two directions: external and internal. Opening up the market to the outside world is offensive, and its potential is unlimited. Strengthening inward management is defensive and the potential is limited. A senior manager of a packaging and printing factory in the industry told us that strengthening management contributes only 10% of profits. Therefore, we have focused our attention on the pioneers of the market in the industry to see how they can find new economic growth points through market breakthroughs in the market environment where the color of live-work prices continues to fall.
Really broken one: from mx1 to mxn
Here m, we define a fixed customer for the company. From mx1 to mxn, it means that companies should consider how to provide multiple services for your customers. The money that he can get out of his pocket is not 1 yuan, but more than 1 yuan.
Beijing Ditai Color Printing Factory knows how to develop its business. Their service range from the single black and white eight-color printing business in 1987 to the development of a “prepress creative design, color quality printing, and post-print protection” for customers in 2000. Dragon's printing solution. Take them for example in capturing the short-run color printing market. In 1993, they began short-run color printing; in order to move toward short-run color printing, they purchased German manroland double color machines and Heidelberg four-color four-color machines in succession. The quality and output have been further improved; the printing cycle has become more stringent with customers' requirements. The shorter the time, they purchased a short-run color printing high-speed printing press, which greatly shortened the delivery time and quickly expanded the market share.
Breakthrough 2: Mining the first barrel of the market Jinjielong Pudong Color Printing Co., Ltd. in Shanghai, where the printing plant is like clouds, insists on winning with technology. In 2000, they engaged in a new product, offset printing on PVC plastics, and was awarded the third prize for new product achievement in Shanghai. Because the new technology is the exclusive force of the industry, the current product in the country is only the Jielong one can do, so the labor price is 2 times the general color of live, the profit rate is high. Jie Long has tasted the sweetness and continuously expanded the output of such products. In 2000, it produced 6 million color reams. In 2001, it plans to produce 10 million color reams, which has become an important force to ensure the profitability of enterprises.
The success of Jie Long is that they know how to actively develop new products and new processes, strive to increase the added value of products, and rely on technological superiority to tap the first barrel of gold in the market. Due to monopoly advantages and exclusive advantages, this barrel of gold is often the most abundant. At the same time, the exclusive technological advantage also enables the company to obtain a brand effect accordingly, laying the foundation for the long-term development of the company. However, due to the numerous imitators and followers in the market, the first pot of gold will not be eaten for a long time. Companies must strengthen their awareness of the crisis and continue to innovate to discover more gold mines.
Breakthrough 3: Providing value-added services Huixin Color Printing Co., Ltd. helped develop the marketing concept of an organic compound fertilizer plant, helped the company transform marketing concepts, conduct market research, improve packaging design, and plan marketing programs to make the plant in a very short time. There have been substantial gains. Huixin Color Printing Co., Ltd. has therefore obtained a large number of local high-end fertilizer packaging bags from the point of view.
Shanghai has a fast printing company that screens more than 800 customers each year at the end of each year to provide loyal customers with value-added services tailored to their characteristics. These two companies are not confined to merely providing products for their customers, but they also help customers to develop customers by providing value-added services and have entered a new realm of market development.
Breakthrough 4: Opening Up Foreign Markets After China's accession to the WTO, the domestic market will gradually show an international trend. Only in the domestic market cannibalize, vicious competition has no way out. Enterprises that have launched products abroad and look for new economic growth points will gain more opportunities for development. At present, some companies are already trying to find ways to do this. Although profits are now very thin and even lose money, but companies believe that this is an opportunity to train the team and establish a brand, with a view to laying the foundation for future development.
Breakthrough 5: The leader of the small market would rather be the leader of the small market rather than the follower of the big market, taking the path of professional development, and some companies have tasted the sweetness. Jiangsu Unicom Group has a wide range of original printing processing. Later, they shortened the business front, specialized in cigarette label printing, actively expanded the range of cigarette marking services, and strengthened the means of processing tobacco labels. Now it has become a professional cigarette production base. As long as the customer prints the smoke mark, whatever the requirements are, they can be satisfied here. Taking the path of professional development has enabled Jiangsu Unicom Group to define its own market position and make them leaders in this field, consolidating its market position. ("Printing Technology")