The industry has said that "network to print" is the future direction of development, is a trend, foreign countries have been very popular, domestic morning and evening things. But in the past few years, there were no shortages of early adopters, but there was little success. For the reasons, there are the following points:
1. Can afford to build a platform, but can not afford to promote the promotion of money. If the platform is placed on the Internet, it will not be able to enter the eyes of end-customers without consideration of time and money. How can there be sufficient traffic flow and how can it bring benefits without traffic?
2. The price. In order to purchase orders on the Internet, most of the purchases are printed desk calendars, photo albums, business cards, flyers, and so on. This is also the reason why the network is cheap and convenient. But often the number is small, and the printing price is already very low, and there is no profit at all.
3. Design issues. Having chatted with the owner of a digital fast printing shop, he was determined to boycott the Internet to print mode because customers did not understand the design. If you use ready-made templates, the number of templates will be low, and most of them are ugly. Secondly, even if you have good templates, It was also infringed by intellectual property rights and was harmed by others. Suppose a consumer is willing to spend 200 yuan to buy printed products, but will have to spend 50, 100 more on the design?
4. Speed ​​problem. China's network bandwidth is not yet very stable and mature. Customers often encounter large bottleneck when uploading photos and pictures.
5. logistic issue. Nowadays, online shoppers have become accustomed to the advantage of quick delivery, because the consumer market has a large enough market space to flatten this part of the cost. Are we doing printing?
In summary, the Internet to print is only a blueprint for the future that the Chinese printing people have painted for themselves. It is still a dream, but without a dream, life will lose many colors. Only through the continuous exploration and practice of our generation can we finally achieve a successful model and move toward an ideal tomorrow.
1. Can afford to build a platform, but can not afford to promote the promotion of money. If the platform is placed on the Internet, it will not be able to enter the eyes of end-customers without consideration of time and money. How can there be sufficient traffic flow and how can it bring benefits without traffic?
2. The price. In order to purchase orders on the Internet, most of the purchases are printed desk calendars, photo albums, business cards, flyers, and so on. This is also the reason why the network is cheap and convenient. But often the number is small, and the printing price is already very low, and there is no profit at all.
3. Design issues. Having chatted with the owner of a digital fast printing shop, he was determined to boycott the Internet to print mode because customers did not understand the design. If you use ready-made templates, the number of templates will be low, and most of them are ugly. Secondly, even if you have good templates, It was also infringed by intellectual property rights and was harmed by others. Suppose a consumer is willing to spend 200 yuan to buy printed products, but will have to spend 50, 100 more on the design?
4. Speed ​​problem. China's network bandwidth is not yet very stable and mature. Customers often encounter large bottleneck when uploading photos and pictures.
5. logistic issue. Nowadays, online shoppers have become accustomed to the advantage of quick delivery, because the consumer market has a large enough market space to flatten this part of the cost. Are we doing printing?
In summary, the Internet to print is only a blueprint for the future that the Chinese printing people have painted for themselves. It is still a dream, but without a dream, life will lose many colors. Only through the continuous exploration and practice of our generation can we finally achieve a successful model and move toward an ideal tomorrow.
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