The potential of the elderly furniture market can be digging and designing to pay attention to human care

At present, the furniture market has not yet been completely subdivided into population classifications. However, as people's requirements for quality of life increase, they will also be more demanding in terms of household life. For the furniture industry, it is children's furniture. There are also few domestic furniture companies involved in furniture for the elderly.

The society is gradually entering the stage of aging, but for the entire home building materials industry, the design of furniture for the elderly is almost still blank. It can be seen that the potential of the development of the furniture industry in the elderly market can be greatly digging, but from the market conditions There are very few companies that have invested in this market. Why is there such a clear contrast?

Older furniture does not eat incense?

In the home stores such as Red Star Macalline, the furniture sold in various styles, including English pastoral style, American country style, French court style, as well as neo-classical, new Chinese style, targeting customers are basically young and middle-aged. Children are also the target customers of furniture design. Many stores have opened up half or even the entire floor, focusing on small and exquisite children's furniture, but it is difficult to find the furniture of the elderly.

The potential of the elderly furniture market can be digging and designing to pay attention to human care

Why is the designer less interested in the design of furniture for the elderly? A furniture store manager thinks: "Now the furniture price is not cheap, a house is thousands of dollars in furniture, and the elderly are not willing to spend so much money. In contrast, Many young parents are reluctant to grieve their children, but they are willing to buy a set of children's furniture for their children."

But this kind of vision may be short-sighted. China has entered an aging society. According to relevant data, from 2030 to 2040, the elderly over 60 years old in China will account for 1/4 of the total population. People of insight in the furniture industry have foreseen that in the next 50 years, the elderly will become the mainstay of furniture consumption, they have a relatively loose economic strength, the elderly will have higher requirements for the quality of furniture, and will become more and more Willing to spend money to buy, the old furniture brand will also be born and born. This shows that whoever intervenes in the design and production of aged furniture early, may be the first to embark on the "money way" of the elderly furniture market.

Older furniture needs to pay attention to human care

When people reach old age, they have physical and psychological changes, which are manifested in four aspects:

The first is motor function. As you age, your muscle strength and ventilatory function will decrease, your body movements will become slower, and your reflex nerves and balance ability for dangerous sports will be reduced, and you will be prone to collisions.

Followed by feeling function. In general, the sensory functions of the elderly are mostly reduced in the order of sight, hearing, smell and touch.

The third is psychological function.

The fourth is emotional characteristics. Because the social role and economic status of the elderly are changed from dominance to support, and the increase in solitary residence, the emotional characteristics are often expressed as loneliness and quite nostalgic. For the purchase of goods, it is more practical, and the price is biased towards the low price. Therefore, the furniture design of the elderly should be suitable for their physiological and psychological changes.

Therefore, to do a good job in furniture design, we need to pay attention to the above aspects, and start from the actual needs of the elderly to design furniture products with more humanistic care.

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