The 90s generation, once labeled as controversial, has now become a dominant force in society. As they transitioned from university life into the workforce, they gradually took center stage in both cultural and economic landscapes. Not only are they key players in shaping the future of the country, but they also represent a powerful consumer group with distinct preferences. Compared to the post-70s and post-80s generations, their tastes have evolved significantly. According to a recent survey, 75% of people born in the 1990s prefer original, minimalist furniture over traditional styles.
Today, we'll explore why original furniture has become a top choice for this generation.
First, let's consider their living environment. The post-90s generation grew up in a time of relative stability and prosperity. They didn't experience the turbulence of historical events or major economic crises. Instead, they were raised during the era of reform and opening up, when technology was rapidly advancing. This exposure made them early adopters of the information age. From a young age, they were influenced by Western culture, which shaped their broader perspectives and aesthetic sensibilities. Traditional heavy and bulky furniture, such as mahogany pieces that the older generation favored, seem outdated to them. They prefer clean, simple designs that reflect modern values.
Another factor is work pressure. With the transformation of the economy and the decline of the "iron rice bowl" system, the 90s generation must compete in an increasingly challenging job market. Most of them rely on their own efforts rather than family wealth. Unfortunately, they often face stereotypes and negative perceptions, which push them to prove themselves through hard work. As a result, many spend long hours at work, leaving little time for complicated home environments. Simple and functional furniture helps them relax and find balance in their busy lives.
Lastly, their personality plays a big role. Many mass-produced furniture items today are imitations of foreign designs, lacking cultural depth and uniqueness. The 90s generation values individuality and creativity, and they tend to avoid following trends blindly. Original furniture, on the other hand, offers a sense of authenticity and self-expression. Brands like Qumei Furniture, which emphasize unique design and cultural identity, resonate strongly with this generation. These brands not only meet their needs but also help shape new fashion trends.
In conclusion, the 90s generation’s preference for original furniture stems from their upbringing, lifestyle, and personal values. As they continue to influence the market, their choices will play a significant role in defining future design and consumption trends.
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Foshan Gruwill Hardware Products Co., Ltd. , https://www.zsgruwill.com