In the past, the "90s generation" was often labeled as controversial. However, as this group transitioned from university life into the real world, they gradually became a dominant force in society. Not only are they the driving power for the country's future development, but they also represent a major consumer segment today. Compared to the post-70s and post-80s generations, their consumption habits have evolved significantly. According to a recent survey, 75% of people born in the 1990s prefer original and minimalist furniture.
Today, we’ll explore why original furniture has become the top choice for this generation.
First, it’s important to consider their living environment. The post-90s generation grew up in a more stable and prosperous time compared to previous generations. They didn’t experience major political or economic upheavals. When they were born, China had already seen the positive effects of reform and opening-up, and technology was rapidly advancing. As a result, they are the first generation to fully grow up in the information age. Exposed to Western culture from an early age, their tastes and perspectives differ greatly from those of the older generations. Traditional heavy and bulky furniture, like mahogany pieces that the older generation favored, seem outdated to them. Instead, they lean toward simple and modern designs.
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Another key factor is work pressure. With the changing times and economic transformation, the traditional "iron rice bowl" system has largely disappeared. For the post-90s generation, career choices are more individualized. Unless they come from wealthy families, most must compete fiercely in the job market. Moreover, they face public misconceptions and negative stereotypes, which push them even harder to prove themselves through hard work. This high-pressure lifestyle leaves little time for anything other than work. In such a demanding environment, a simple and minimalistic home setting becomes essential. It helps them relax and aligns with their inner need for simplicity.
**Qumei Original Nordic Sunshine Restaurant Set**
Lastly, their personality plays a big role. Many of the furniture options available today are mass-produced imitations of foreign designs, lacking cultural depth and unique character. The post-90s generation values individuality and unconventional styles, and they tend to avoid following trends blindly. Mass-produced furniture often feels generic and unoriginal, failing to meet their desire for something distinctive. That’s where original furniture comes in. Brands like Qumei Furniture, which focus on creating unique and stylish designs, resonate with this generation. These brands not only reflect personal taste but also lead fashion trends, making them a popular choice among young consumers.
Foshan Gruwill Hardware Products Co., Ltd. , https://www.zsgruwill.com