Rolex 2016 Daytona Series Exhibition: Appreciation destined to compete with the speed of the watch

[Shanghai, December 16] - "Rolex World" invites you to visit the Oyster Perpetual Cosmoprof Di Daytona exhibition, revealing the story behind this legendary watch. The special exhibition aims to celebrate the design inspiration inspired by this classic watch: the love of speed and motor sports.

Rolex Daytona series exhibition from December 16 until January 9, 2017 at the Shanghai "Rolex World" on display.

This Daytona series exhibition covers not only the development history of this series, but also the Rolex tachometer dating back to 1933 and the Paul Newman style pursued by Daytona fans. "Rolex World community" portrait introduced the exhibition devoted to the audience to provide more privacy, experience more watch the details of exploration, the re-layout of the updated content, will reveal more Rolex's internal details and spirit.

A place, a watch, a legend

The cosmic Di Daytona model was born in 1963, especially for racing and design, and soon by virtue of its reliable and outstanding performance, laid a brilliant achievement for the racing world. This watch by the name of "DAYTONA" (Di Tongna), now among the ranks of the classic watch, a world-renowned and highly popular chronograph.

"Di Tongna" is a memorable name, before it has inextricably linked with the classic Rolex watch, it has already created its own legend. This legend has been made by numerous land speed records, super-powered engines, sand racing and bold racing feats.

Daytona - World Speed ​​Capital

Everything began in Daytona Beach, Florida, USA, early twentieth century. This vast, hard sandy area has a straight and flat terrain that stretches over 35 kilometers (22 miles), making it the legendary paradise of conquering and racing. From 1903 to 1935, 14 world land speed records were born there. The natural track at Daytona Beach is extraordinary, attracting car pioneers from all over Europe and the United States, driving the most powerful car of the time.

Motorsport dominates the world at Daytona Beach and soon won the reputation of "the world's speed capital." In March 1935, British driver Malcolm Campbell drove the famous Bluebird and set a record speed of 445 kilometers per hour (276 miles per hour) at Daytona Beach. In just a few months, he broke the 300-mile-per-hour limit at Bonneville Salt Flats in Utah to create a new world land speed record. The famous "King of Speed" who has been wearing the Rolex Oyster watch since the early 1930s.

Racer's watch

The racing tradition continued at Daytona Beach until the late 1950s, when the specially constructed Daytona International Speedway continued. The circuit opened in 1959 and is one of the first super-circuits in the world. Every year, racing events are held at this huge, three-oval track, as exciting as the Daytona 500 and the Rolex Daytona 24 Hours, attracting worldwide attention. The track length of 4 km, curving degree of 31 degrees, accelerating often thrilling. Experienced racers think the latter is one of the toughest race cars in the world. The Rolex Daytona 24 Hours is the equivalent of the 24 Hours of Le Mans in the United States.

Daytona International Raceway inherited a glorious history, was born in 1963, Rolex Chronograph Daytona Di Tongna is named after it. This chronograph watch is extremely innovative and its functions are easily recognizable due to the contrast between the timing dial and the tachometer. The speedometer moves from the surface to the periphery of the outer ring. The sporty look is based on thoughtful consideration of the function, intended to meet the needs of the wearer, making the watch the best tool for timekeeping on the track.

Continuation of the legend

For half a century, Universe Di Tong Na has created its own legend. By the mid-1960s, it became the winner of the 24-hour Endurance Championship at Daytona. The event started in 1962 and was renamed the Rolex Daytona 24 Hours in 1992. Each January, riders flock to the race, many of whom are among the best endurance race drivers in the world, and Rolex Daytona Chronograph is still the highest honor ever.

In 2013, driver Pruett won for the fifth time with his team. A few days before winning the bid, he said: "Everything is for this watch." Today, the race to kick off the season for the U.S. race, often referred to as the "Rolex," starts with this prestigious prize.

Cosmoprof Di Daytona is also a race timepiece for the 24 Hours of Le Mans and a watch worn by Rolex spokesperson Tom Kristensen. Christensen is the only driver to win the 24 Hours of Le Mans nine times. In 2013, Rolex became the main partner of the Formula One car, highlighting the common pursuit of performance, innovation, precision and excellence, thus once again strengthened the link with the motorsport.

Like all other legends, the cosmic Di Daytona watch retains a mystery for its success. After the introduction of the newly designed self-winding style in 1988, the attractiveness of this Rolex chronograph has doubled its appeal since then. In 2000, Rolex for this watch is equipped with a new high-performance self-winding movement. This movement is entirely designed and manufactured by Rolex, not without exception. Its innovation is a symbol of Rolex watchmaking expertise and professional craftsmanship, set a new standard for chronograph watch in terms of solidity, reliability and precision.

After more than 50 years since the advent of cosmic dinosaur, Daytona continues to evolve. Rolex has never changed his approach: efforts to design and manufacture of the ideal chronograph watch, in order to meet the brand for the perfect philosophy. In addition, legends tend to go beyond their creators and continue.

Note: Image from: © Rolex

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