Printing is not just a matter of ink and toner

How can a printing company differentiate itself from others, satisfy customers, and make profits? With the advent of digital printing, the pioneers of the printing industry have begun to optimize this market and will use this paper as another way to get more profit. Once a new type of product emerges in this industry, the corresponding consumption of copy paper can quickly increase. As long as business is wise, sales and profits can be increased.
Some companies have succeeded in providing their customers with various grades of paper. They found that the paper was good and the printing quality was also better. They always try their best to sell more high-quality papers, because more sales will have more profits.
For a printing factory, if you have a very friendly relationship with your customers, when customers need to increase sales, they will also solicit your opinions and make you a strategic partner. This very good relationship is based on the quality of printing. Paper, on the other hand, is a very important part of the printing process that affects print quality.
Paper is no longer just a commodity Until now, paper has always been seen as a commodity in the copy-related market—prices are the only factor that distinguishes them. Before digital development, black and white copy paper was a very marketable product. Because black-and-white printing requires less than color printing, most paper is suitable, and the cheapest copy paper is very popular. So, for printers, distributors and manufacturers, profits are low.
In fact, even those successful device manufacturers have overlooked a potential channel for earning money, that is, using quality paper can help the machine to achieve higher profits. If printers see paper as an unprofitable business, they only focus on obtaining a steady increase in output. In this way, production can produce a large-scale production effect, and it becomes the main source of profit. So, getting profit from paper is less important.
The emergence of color reproduction technology is a revolution in the printing industry. Digital or short-run color printing requires reconsideration of the type of paper needed. Unfortunately, we regard digital printing as a product of copying. We did not realize that the choice of paper should be considered from both quality and aesthetic perspectives. Good quality paper can add value to digital printing, making the color manuscript more vivid.
Both printers and their customers are beginning to realize that if gloss, smooth, and good-quality paper is used for digital printing, it will bring profits to both of them.
Effective direct mailing methods For example, the role of digital printing is to print highly efficient direct mailing materials so that customers who take the material can generate more purchasing incentives than the general printing method.
In response to this situation, sensible printers will give themselves an accurate position and benefit from it. For digital printers, color-effect prints are a fast-growing component. Although costs have risen, sales have been twenty times more black and white. Because customers prefer to invest in this short version of color printing to increase their chances of communicating with customers. In this way, the price of such documents is only calculated in cents, compared with twenty dollars or 100 dollars. So, compared to getting a huge contract and winning a long-term customer, this cost is insignificant. Paper quality is very important in these documents.
Good quality paper can enable printers to obtain higher profits and benefits from printed products. With the appreciation of high quality paper prints, variable printing has also brought great benefits to smart printers.
The following paper selection points provide some references for printing commercial paper:
- Test various papers to understand their quality range - not all papers produce the same end result.
- Provide customers with different options - not everyone needs the lowest price paper.
—— Analysis of the price difference in paper - The slight increase in paper costs may provide customers with satisfactory quality.
- Use the quality of paper as a way to differentiate your opponents - so you can get loyal customers.
-- Continue to develop lists of educational materials and factory product catalogs using digital printing. Mailing Business - Obtain business from the Internet or paper retailers.
Studies have shown that the quality of copy paper and high quality paper prints is very different. For those who need quality, they are willing to spend more on quality. Therefore, the quality of high-quality non-coated paper, coated paper and specialty paper not only brings value to end users, but also allows printers to profit from it.