Home industry: the pace of listing companies is not a shortcut

Capital-assisted home market is no longer a new topic. Since the listing of several home furnishing companies in 2011, the home furnishing industry has accelerated the pace of listing. Judging from the current situation, due to the influence of the entire industry situation, enterprises that have already listed are also mixed in the actual business process. Recently, the Securities and Futures Commission published a list of listed companies in the stock market. In 2013, there were as many as 10 home enterprises that were queued for listing. Whether the listings outweigh the disadvantages, whether these companies can successfully go public has become a hot topic in the industry.

Capital helps the home market

On February 21, the Securities and Futures Commission issued the Ministry of Supervision and the public information on the basic information of the company that issued the stock declaration, showing that the companies listed in the home industry are Red Star Macalline Home Group, Qumei Furniture Group, Guangdong Mei Tushi Paint, Sichuan Emperor Sanitary Ware, Guangzhou Haolaike Creative Home, Sanshu Paint, Suzhou Kelida Decoration, Shanghai Quanzhu Construction Group, Dongyi Risheng Home Decoration Group, Zhejiang Youbang Integrated Ceiling.

Among them, the fastest progress is Dongyi Risheng Decoration Group and Zhejiang Youbang Integrated Ceiling. The remarks are that the review has been passed, and others are in the preliminary review or in the implementation of feedback. Shen Nanpeng, founding and managing partner of Sequoia Capital China Fund, mentioned in the previous “2013 China Home Industry Innovation Summit” that listing is not the only way for a company to grow, but the benefits of listing are obvious, just like introducing a Like investors, not only will they bring money to help, but they will also have a very good capital platform and brand platform, which will greatly help brand influence, word of mouth and talent recruitment.

Zhang Chuanxi, secretary-general of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, also said that more and more enterprises are listed, indicating that the industry is becoming more and more standardized, the industry is becoming stronger and stronger, and it is increasingly favored by capital, which is to improve the confidence of the industry. thing. However, listing is not an easy task. Listed companies should have good performance and good brand image before reaching the requirements of listed companies.

Listing is not the only way to win

Although there are many examples of good development after listing, such as Meikemeijia, Sophia, Fuanna, etc., whether the listing really benefits more than the disadvantages depends on the specific circumstances of the enterprise, such as the overall structure and subsequent development potential. The Dynasty Furniture (HK01198), which was listed 10 years ago, its 2012 semi-annual report showed that its turnover decreased by 30% and its net profit plummeted by 89%.

With the listing of a large number of home furnishing companies in 2011, all kinds of profits have fallen back, and the phenomenon of falling revenues has also appeared frequently. The natural home (China Floor [HK02083]), which went public in 2011, saw a sharp fall in net profit of 96% in the middle of last year. In the same year, Del Floor (Del Home [002631]) reported that operating income fell 35.4% year-on-year, and net profit also had a year-on-year decrease. 16.9% decline. In the middle of last year, I just got on the Shanghai Stock Exchange (SH603008), the issue price was 12.5 yuan. After half a year of capital market test, the stock price is still around 10 yuan.

Listed companies can help companies improve their financial position, improve company reputation, and regulate management, but not all companies are suitable for listing. Liu Chen, secretary-general of the Beijing Branch of the Beijing Market Association, said that listing also has a listing cost. If the company cannot expand its profits after listing, after getting the money from the shareholders, although the funds are sufficient, the flow is large, but if it does not have good profitability, it cannot To make money with money, even if it is listed, it is very passive.

Ren Cheng, vice president of the Real Estate Group, said that each company has its own development strategy and goals. Although the home does not have a listing as a front-end issue, it is undeniable that the listing is for a company and the development of the entire home industry. It is also good. But this can only be said to be a step ahead of capital operation. It does not mean that he can be competitive in all aspects, such as specific business problems or specific solutions.