[ Chinese wardrobe network ] Any product display will affect consumers' perception of the product, thus affecting their purchasing decisions. The same is true in the furniture industry. The display of products should conform to the characteristics of consumers' psychological activities entering the storefront, and also show the artistic style and beauty of the products. Therefore, custom furniture stores should follow certain products when displaying storefront products. the rules!
First, fully demonstrate the aesthetics of custom furniture art
1. Fully concentrate the existing products to highlight the momentum.
2, the furniture product placement is in line with the eyeball visual beauty
3. Display the style and interests of the brand products at the time of display.
4, the use of irregular display methods, can enhance the meaning of special preferential treatment
Second, there is no custom furniture matching principle
1, the merchandise display is to help sales, so the display should fully consider the mix between the products.
2. When using the matching, you should make full use of the related sales, pay attention to the combination optimization of the products.
3. For example, furniture store stores can consider the combination of wardrobe and bed, TV cabinet and coffee table when displaying goods.
4. When designing with the design, it is necessary to create an effect that allows customers to always see new things, and regularly change the display of different styles.
Third, the principle of at a glance
1. The customized wardrobe display conforms to the customer's purchasing habits, and the merchandise display of the sales promotion area and the special price area should be prominent and conspicuous.
2, the goods should be front or slightly inclined to the customer, so that customers can see clearly.
3, custom furniture display should follow the principle of low before high.
4, with the custom furniture display equipment, decorations do not affect the store's shopping customers' sight, and do not affect the store's lighting.
Fourth, the effective display principle
1. When the customer stands in nature, the range of reach is about 1500px to 4500px from the floor. This space is an effective display range. Therefore, displaying key products in this space is the secret to increasing sales. On the other hand, 1500px or less and 4500px or more are spaces that are difficult for customers to contact, and most of them display non-key products.
2. Among the above effective display ranges, the most accessible range is 2000px to 3000px, called the golden band. This section is used to display best-selling products or key commodities, seasonal goods, and targets for increasing sales. Above and below the gold belt, it is generally used to display quasi-key products or general merchandise.
3, the most easy to see, the width of the left and right field of view is about 60 degrees. The location (the position of the eye) is 500px from the showcase. Therefore, the distance of 1500px, that is, 2000px from the eye position, has a line of sight of 2250px width, and the distance of 2250px is easy to see the range of 3250px width.
Seven, clean and hygienic principles
Hygiene is also very important for the image and appeal of goods. Clean products make customers feel pleasing, and unclean products make customers feel old, poor quality and low grade. Therefore, the furniture store must do a good job in cleaning and cleaning the goods, containers and shelves, and timely replace the goods with poor hygiene.
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