Digital Printing and Its Prospects

After digital printing was exhibited at the DRUPA exhibition in 1995, there was an upsurge in the world. With its own characteristics and advantages, it provides customers with a brand-new approach. The development and application of computers, networks, automatic controls, lasers, new polymer materials, and Other technologies have pushed digital printing forward. It will display its capabilities in the field of personalized printing, that is, on-demand printing, and its development prospects are very broad.

one. Digital Printing Concept and Process Flow

Digital printing is a kind of printing technology that uses the pre-press system special graphic information to transmit directly to the digital printer through the network. It covers various technical fields such as printing, electronics, computers, networking, and communications. The digital printing system is mainly composed of a prepress system and a digital printing machine. Some systems are also equipped with binding and cutting and preparation, thereby eliminating steps such as color separation, imposition, plate making, and swabbing. It brings printing into one of the most effective modes of operation: from input to output, the entire process can be controlled by one person to achieve a print. This small amount of printing is suitable for four-color printing, short-lived on-demand printing, and reasonably-priced multi-variety printing. Digital printing highlights the concept of "distribution before printing." With the development of overnight technology, the electronic documents are transmitted very conveniently. Various electronic manuscripts are sent to the printing service centers around the country for printing, which solves the problems of “misprinting and distribution” caused by “first printing and subsequent distribution”.

two. Digital printing features and methods

Digital technology has played a significant role in the development of the printing industry. It has drastically shortened the printing cycle, reduced manual operations, improved product quality, and increased the degree of automation. These changes have driven printers to provide their customers with a full range of services with shorter cycle times and lower prices.

If you summarize the characteristics of digital printing, you can list them as follows:

1. There is no film or printing plate in the printing process.

2. Variable information printing, or personalized printing.

3. It is printed on demand. (1) One sheet can be printed; (2) In terms of time, it is basically ready for printing, and the printing cycle is very short;

(3) In terms of space, digital printing, equipment space is very small;

(4) From the point of view, it is possible to print in different places.

4. Can be broadcasted at any time for printing documents, does not affect the former printing.

5. The overlay accuracy can reach 2 to 5 μ.

6. Do not need to test the operator to operate.

7. Can work at home.

Digital printing can be summarized in five ways:

1. Electrophotographic

2. Inkjet method

3. Hot special printing method;

4. Magnetic printing method;

5. Ion printing.

The first two digital printing methods are relatively mature at present, while the latter three are mainly used for digital playing.

three. Digital printing is the development trend of the printing industry

If printing companies do not develop these digital printing plans, they will feel powerless in the future competition. Most large printing companies with solid capital have begun to use digital technology, first of all R&D mode, and gradually expand to various operating areas. For medium-scale printing companies to invest in new technologies, they must rely on two aspects: capital and technical skills. For these companies, the price of CTP is quite high, and they usually consider investing in printing presses first. In terms of technology, printers with prepress experience will be able to master the most advanced technologies such as CTP, FM network and high-fidelity color. Small-scale printing companies can invest in poly-cooled CTP systems that can use existing laser imagesetters and workflows such as Agfa's Select Plate. The marketing strategy for such small print companies is to produce short-duration monochrome, spot, and four-color prints.

If we sum up the status quo and trends of digital printing technology, we can get:

There are six characteristics of its exhibition:

1. Digital printing equipment tends to be serialized;

2. Large companies such as Man Roland and Heidelburg have entered the digital printing market one after another;

3. Digital printing speed is greatly improved;

4. The quality of digital printing has been greatly improved (reaching mid-range offset printing level);

5. The digital printing cost is reduced;

6. Printing materials develop towards plain paper.

Its development trend will develop in the following five aspects:

1. Digitalization and networking of printing technology;

2. System integration based on digitization and networking;

3. System's openness, standardization and modularity;

4. Cross-media use of graphic and graphical information (transmedial technologies);

5. Market short-term diversification and service on-demand (personalization).

four. The prospect of digital printing

From digital prepress to digital printing, this seems to be a natural trend, but in reality it is very complicated. We have long heard these predictions that on-demand printing on digital printing equipment will replace traditional offset printing, especially in the color short-run printing market. However, the investigation shows that things are not so sudden. To date, prepress service providers and similar companies are more likely to accept digital printing than commercial printing. The reason for this is that, first of all, they are companies with rich digital operations, and often have established digital prepress processes. They have the ability to successfully integrate digital printing into existing operations; secondly, these companies are Adding a digital press means that it can provide customers with an extremely important resource. For many commercial printers, digital printing is not just a new technology, but also a lack of experience and the lack of them. Sales staff to ensure a successful market. Therefore, commercial printers not only consider the technical factors when measuring digital printing, but also consider whether they should be involved in the short-format small-format printing sector.

Research shows the following interesting conclusion: Today, the large amount of work that digital printing undertakes is the job of not printing without digital printing. In other words, digital printing does not rob the market with traditional printing, but it is developing a new world.

Digital printing is a new market. It will play an important role in the field of on-demand printing with its unique advantages, especially in the current situation of rapid expansion of digital networks, digital technology and network technology, and communication technology. The combination of wood will make the digital printing development prospects very broad and attractive.

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