historical
In 1938, a pair of German immigrant couples established Columbia Sportswear Company in Portland, Oregon, United States. After their daughter Gertrude Boyle's efforts to promote it, it became the world’s number one outdoor clothing brand. The 67-year-old Columbia Sportswear was successfully listed in New York as early as 1998. Last year it had a global turnover of US$1 billion and had approximately 10,000 retailers worldwide, covering Hong Kong, Japan, Korea, Russia, Germany, Italy. , France, the Netherlands, the United Kingdom, New Zealand and other countries, distributed in nearly 70 cities.
Actively seek technological breakthrough
Columbia has always been a pioneer in the industry. Its constant exploration of product technology has led to the development of several important designs and technologies, such as Omni-tech, Omni-Shield, Omni-Dry, and Interchange System. In addition to this, Columbia has also actively incorporated hundreds of directors, such as the acquisition of the famous Canadian brand of snow boots (Sorel) in 2001 and the acquisition of Mountain Hardware of the United States in 2003, consolidating the social status of its world-class outdoor equipment.
Proud sales performance
·United States
- US sales of outdoor apparel brands
- More than 39% market share in outdoor apparel brand market
- More than 6,000 sales outlets in the United States
·Canada
- Canadian sales of outdoor apparel brands
- Maintaining the top position of outdoor apparel market for 15 consecutive years
- More than 2,400 points of sale
·Russia
- Russia's top outdoor apparel brand
- Launched on the market in 2000, it has become the number one outdoor apparel brand in China in just two years
- More than 40% market share
- More than 370 points of sale
·Japan
- Launched in Japan in 1997, currently the third outdoor apparel brand in Japan
- 11% market share
- More than 2,200 sales points across the country
·Hong Kong
- Launched the market in the winter of 2001 and became the first outdoor clothing brand in Hong Kong in 2003
- 80 outlets in Hong Kong, including 12 specialized stores
-In 2002, an increase of 400%; an increase of 80% in 2003; a further increase in 2004, an increase of 110%. The current market share of 28% continues to dominate the Hong Kong outdoor and casual wear market.
·China Mainland
- Launched the market in winter 2001, officially landed in China in the winter of 2003
- A total of 80 sales points across the country
Brand Positioning
From the United States, a world-renowned outdoor brand with a strong personal style, offering products with strong functions, high quality, rich variety, and excellent value for money for those who advocate outdoor lifestyle.
Market positioning
Columbia is committed to providing value-for-money products. By adopting its own patented technology, a global procurement team, and selecting scientific and technological requirements that are sufficient for daily leisure travel, all unnecessary costs are reduced so that everyone who loves tourism and outdoor life will have Ability to buy the most suitable outdoor equipment.
Major consumer
25 to 40 years old, mature and influential middle- and high-income earners
Active, active, passionate about tourism and advocating outdoor life
Buy outdoor products not only for outdoor activities, but also with casual clothes and daily clothing
Love the brand with a long history, the pursuit of fashion taste, high quality and value for money clothing
Product Technology Introduction
Interchange System three-in-one system
In 1982, Columbia invented the Interchange System function design, which changed the traditional jacket design. Since then, a jacket can be worn in 3 different seasons.
Omni-Tech Outdoor Weather Technology
Omni-Tech is a patented material invented by Columbia in 1991.
Waterproof, windproof, breathable and all seams are sealed.
Gaochun Global Waterproof, Windproof and Breathable Materials Ranked No. 2
Today's Omni-Tech materials are used not only in the main fabrics of outdoor clothing, but also in the leisure series of products, Omni-Tech is added, making the products more versatile and of higher value.
Omni-Dry Quick-dry Technology
Columbia launched Omni-Dry quick-drying technology in 1997
It is an indispensable function in outdoor equipment, because Omni-Dry quick-drying technology can keep your body dry and is the best way to maintain body temperature.
Quick-drying technology has become an added value in clothing, and Columbia will integrate the technology into clothing to increase the value of the product.
Produce rigorous product details
Columbia Global Manufacturing strictly adheres to quality control, and every detail is meticulous and refined, for example
The Columbia trademark is located on the right front of the jacket, and the weaving flowers and the words are clearly visible;
The Omni-Tech, Omni-Shield logo is located near the left forearm near the wrist and is silkscreened;
Printable and clearly patterned Columbia listings;
All use YKK zippers;
Velcro is rounded, so as not to scratch the skin and clothing
Each sole is marked with a clear Omni-Grip or Vibram logo, and even the logo on the tongue is clearly visible.
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