On August 31, 2014, the second Chinese off-road rally, organized and broadcast by CCTV-5, officially kicked off at the Badaling section of the Great Wall. With the roaring engines of 52 cars, a thrilling 13-day competition began, drawing attention from off-road enthusiasts across the country. As drivers pushed their limits through rugged terrain, the experience felt like a wild ride between earth and sky—reminding many of the fearless spirit of a Western cowboy. Watching such a spectacle is more than just entertainment; it's an adrenaline-packed journey that leaves you breathless.
For those who love adventure, the rally is more than just a race—it's a celebration of freedom and strength. As the official sponsor and only designated outdoor product provider for the China Off-Road Rally, CAMEL Camel aims to bring more people into the world of off-road culture. To achieve this, they launched the “Offroad Pioneer†event, inviting enthusiasts to follow the rally’s path and discover the challenges faced by off-road heroes. The first stage of the event, the Badan Jaran Desert Pass, will take place in September, with CAMEL Camel providing financial support and essential equipment to each team. This initiative encourages more people to come and experience the excitement firsthand.
Among the twelve stages of the current China Cross-Country Rally, the third, fourth, and fifth stages, along with the camps from September 3rd to 5th, are all set in the Badan Jaran Desert in Alashan Youqi. According to Song Jun, deputy director of the event, these three stages are particularly challenging, featuring high mountain ranges, deep canyons, and rocky gobi roads. These sections not only test the drivers’ skills but also push them to their physical and mental limits.
For two consecutive years, CAMEL Camel has been a proud official sponsor of the China Off-Road Rally. Their professional expertise is well-established. To ensure their gear meets the extreme demands of the race, the brand conducted thorough research on the race routes, road conditions, and environmental factors. Based on these insights, they developed custom outdoor equipment specifically designed for off-road challenges, including wind-resistant jackets, quick-drying clothing, hiking shoes, tents, and sleeping bags. This "combat combination" offers comprehensive protection against harsh weather conditions, ensuring participants are fully equipped for any situation.
As a leading name in the outdoor adventure industry, CAMEL Camel has consistently supported CGR—a large-scale, domestically owned off-road event. The company remains committed to promoting and developing domestic off-road sports, inspiring more people to embrace the thrill of the outdoors.
The CGR battle is in full swing, and the adventure continues. Join us as we follow the tracks of big off-road champions and experience the vastness of the borderlands, the beauty of the desert, and the pride of the journey together!
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