Founded in 2001, Xtep is a large-scale sports and sporting goods company. With its innovative marketing strategy and the first marketing strategy of idol endorsement, Xtep has achieved unprecedented success. Xtep "every day," the exclusive title is to make Xtep brand well-known, through the entertainment talk show host has been the entertainment effect of the brand will be more Xtep brand bigger and stronger.
Xtep spokesman - Jolin Tsai, Nicholas Tse, Twins, Pan
Xtep spokesman
In 2001, Ding Shuibo, the president of the company, created a brand new fashion sports brand named Xtep, the first fashion brand in China, and pioneered a brand new mode of entertainment star endorsement sporting goods for the fashion brand, treason and maverick Personality, promoted the implementation of Xtep brand differentiation strategy, led the step into a brand new era.
Xtep spokesman - Happy Girl National Top Five
Xtep is advocating avant-garde, fashion, personality and freedom. It tells the public that the way it takes is different and it is a stylish step that is both sound and independent. It provides reliable, rich fashion items for every person who loves life and respects fashion lifestyle in the world, and precisely guides the new generation's understanding and pursuit of fashion. "Unconventional Feelings" is the tireless pursuit of Xtep and the belief and ideal of Xtep's lifelong efforts. As a pioneer of the "Fashion Movement" in China, Xtep aims to provide a "non-common feeling" through "stylish and comfortable" product. Non-ordinary service model, promote non-ordinary sports experience, so that consumers feel the non-ordinary fashion lifestyle, is our duty-bound mission!
Xtep spokesman - Gui-lun magnesium, Han Geng
Xtep spokesman, sponsor every day
Xtep celebrity endorsements in recent years are also constantly changing, but the spirit of the brand to be advocated is still the characteristics of sports, sports culture, embodies the "avant-garde, fashion, personality and freedom," the brand culture, on behalf of the need us to explore An unknown, mysterious field and the world.