In order to explore the rich cultural resources of Daba Mountain, organically integrate the wine packaging advertising economy and the industry culture to cultivate brand names and create brand names, the first Dabashan Wine Culture Seminar was held in Dazhou, Sichuan Province in mid-September.
The conference conducted an in-depth discussion of China's long history of wine culture and carefully analyzed the current situation of China's wine packaging. . Experts pointed out that in the past 20 years, with the continuous improvement of people’s living standards, the wine industry has developed rapidly, which has effectively promoted the development and renewal of wine packaging, which not only promoted sales, but also doubled the value of alcoholic beverages and expanded the ability to earn foreign exchange through exports. . The diversification of packaging, the luxury of sales packaging, and the solid and beautiful transportation packaging constitute the main features of alcohol packaging. The existing problems are: some packages are unreasonable, the tendency to pursue luxury is more serious, the cost is increased, the packaging materials are consumed too much, and the burden on consumers is also increased; some packaging designs blindly pursue odd, ancient, strange, and relatively Considering economy and practicality, it is difficult for manufacturers and consumers to accept it.
Experts made many suggestions on strengthening the management of alcoholic beverage packaging. Pointed out that wine packaging design should adhere to the actual situation, starting from the national conditions, adhere to the market-oriented, according to the different levels of wine and different levels of consumption, reasonable design, so beautiful, applicable, innovative, suitable, luxurious and not extravagant , Acquaintances, and to meet environmental protection requirements. Correctly handle the relationship between domestic wine and export wine, product level and consumer level, the same product and multi-species packaging, so that the integration of structural design and appearance design, the integration of wine culture and packaging culture, economic and social benefits Equal emphasis, so that the level of wine packaging on the level, to meet the needs of consumers continue to increase the level of consumption.